President
USA
Adam Hessel
CCO Ogilvy Health
ABOUT

Adam Hessel

NEW YORK, USA // Good enough is never enough is the simple mantra Adam Hessel has always lived by in his career as a New York advertising creative. Spending more than 2 decades on the consumer side, and now with H&S NY, Adam has collaborated with some of the best talent in the biz, including Linda Kaplan Thaler, Erik Vervroegen, Donny Deutsch, Nicholas Capanear, Kathy Delaney and Spike Lee. These creative leaders began by helping to inspire his work and in turn helped him transform brands and influence pop culture itself.

Adam is proud to have worked at a number of the world’s greatest agencies including: GSW, Deutsch, SpikeDDB, TBWA Chiat Day, The Kaplan Thaler Group and Publicis.

With passion for hard work and to push high creativity, Adam, has garnered many of the creative industry’s top awards which include: Cannes Lions, The One Show, Clio Awards, ANDY Awards, Mercury Awards, London International Awards, Lürzer’s Archive – among others.

Since making the jump to healthcare, Adam has continued to blaze new creative trails and his work on Dream Foundation, Bayer, NYC Botanics have found yet more accolades to name a few. But if you ask Adam, it’s never enough. There are more boundaries to be broken, more creative barriers to be shattered, and bigger ideas to be found.

USA
Bruno Abner
EVP, CCO Mccann Health New Jersey
ABOUT

Bruno Abner

Graduated in art, since his first job he is works exclusively for healthcare and wellness clients. With more than 80 brands in his background across all the therapeutic areas, 18 years of experience and award-winning campaigns he is raising the standards of the category globally. Bruno is now at McCann Health New Jersey as CCO, helping them build a solid and consistent creative reputation through real work made to real Pharma clients, this approach resulted in MH NJ to be ranked top 2 most creative health offices across the globe.

USA
Guy Bricio
Group Creative Director - Pharma Grey
ABOUT

Guy Bricio

Guy is a Brazilian Art Director hailing from the sun-drenched shores of Rio de Janeiro.

At Ogilvy Rio his consistent work for international clients such as Coca-Cola, Dove, GSK, Billboard Magazine, FIFA and the Olympic Committee led him to progress quickly.

Ever hungry for a challenge, he decided to move to the mean, grey streets of old London town and brave the frozen wastes of pharma healthcare advertising. Unbelievably, this turned out to be a very good idea as he soon started defrosting the barren tundra of Pharmaland at Langland, Windsor. Guy also worked at VMLY&R London, Area23, and work as Group Creative Director at Grey NY.

His work has collected over 50 awards, including a Grand LIA, some pencils at the D&AD, and 2 Gold Cannes Lions.

Guy lives to see his work make a positive, real-world difference and feels this occurs much more often in healthcare than in any other sector.

From time to time, he goes back to Brazil to reconnect with old friends, recharge his vitamin D levels and revel in now being excitingly ‘foreign’ wherever he goes.

Collette Douaihy
Global CCO Dentsu Health
ABOUT

Collette Douaihy

Collette has dedicated most of her career to the healthcare industry and is now leading creative at dentsu health. Her breadth of experience contributes to her ability to differentiate products in crowded categories through clever positioning and unexpected creative. Because over the years, Collette’s clients have given her a lot of health problems — from chronic dry eye to ADHD, from cardiology to oncology, and many more. And she’s glad they did. She’s had the opportunity to create award-winning creative campaigns that have helped solve serious health problems for patients and clients.

Collette joins dentsu health following her role as CCO of Evoke, a modern marketing, media, and communications agency. Collette was recruited to the Evoke executive team to partner with senior clients to ensure that the company’s wide range of capabilities is equally grounded in creativity, innovation, and human empathy.

Before Evoke, Collette was the Executive Creative Director at Digitas Health, a leading healthcare marketing agency of the world’s third-largest communications group, Publicis Groupe. During her tenure at Digitas Health, Collette’s leadership led to substantial growth for the agency and first-of-a-kind, category-shaping work.

Her client roster includes key launch campaigns for BMS, Shire, Gilead, Sanofi Pasteur, AbbVie, Jefferson Hospital, Endo Aesthetics, and Ferring Pharmaceuticals, to name a few.

Her work has been recognized for creative excellence by the MM&M Awards, DTC Awards, CANNES Lions Health, RX Club, Philly Addy Awards, Creative Floor, and others. She was the 2022 Jury President of the London International Awards for Craft and a recipient of the 2017 DTC Vanguard Award. She served on the Health and Wellness Jury at Cannes Lions Festival, Clio Health Awards, The Global Awards, London International Awards, and The One Show.

USA
Amy Fortunato
VP, Group Creative Director Klick Health
ABOUT

Amy Fortunato

Amy Fortunato is an award-winning creative director with experience working in NYC and London. Her work has been recognized by prestigious award shows like Cannes Lions, Clio, One Show, Art Directors Club and the London International Awards. She recently served on the 2022 Clio Health film, print, and OOH juries. She is passionate about inspiring the new generation of creatives in the industry and has served as a creative mentor in The One Club’s Mentor & Creative program. A true believer that creativity adds incredible value to brands, Amy brings a proven track record of developing breakthrough creative ideas to solve brand challenges. Amy strives to understand her audience, how to reach them, and tap into what they are interested in to develop creative solutions at the intersection of culture and health. Her goal is to make advertising less of an interruption and more of something people want to engage with. Amy was a creative lead on “Thirst,” a short film about sexual equality that outsmarts social media censorship using metaphors that cannot be flagged or hidden by A.I. She was also part of the team that created Skindeep, an animated film for EmpowHer NY that helped bring attention to the emotional and psychological consequences of race-based traumatic stress. She was one of the minds behind Scrollaby, a sleep app that hacks into the nightly habit of doomscrolling to allow users to scroll through content crafted and curated for the sole purpose of sleep. Her work for diaTribe to combat childhood diabetes and the International Women’s Health Coalition to raise awareness and action around child marriage were both effective and creatively recognized.  After more than 15 years of successfully leading creative teams and running brands at the top healthcare agencies, she is focusing on what she is most passionate about: telling great stories and creating impactful work as part of The Workshop at Klick Health.

USA
Renata Maia
Global Chief Creative Officer Wunderman Thompson Health
ABOUT

Renata Maia

Renata Maia is the first Global Chief Creative Officer at Wunderman Thompson Health. She has spent much of her career at WPP agencies including VMLY&R and Grey. During her 10 years at what was then Y&R where she was regional creative director, she oversaw 19 countries and led three main creative centers of excellence.

In her prior position at AREA 23, just in 2022 Renata won over 30 awards including a Grand LIA in Art Direction in Pharma & Medical Craft plus several golds at the London International Awards, a Cannes Lion, 6 Clios, 5 MM&M awards, and 4 Bricks at the Creative Floor among many other renowned creative shows.

She has served as a juror at the London International Awards, Clio Health Awards, The New York Festival Global Awards, Fierce Pharma Marketing Awards, Clube de Criação do Paraná (Brazil) plus many Luerzer’s Archive student and work selection juries. She was part of the 50/50 Initiative from the Art Directors Club whose goal is to bring equal gender representation to the creative industries, specifically in award show juries, speaking engagements and boards of directors.

Renata was born in the US and grew up in Brazil, and she has a multinational family with her brother being German, her sisters Brazilian, one grandfather British and the other Portuguese. Renata hails from a variety of influences and she believes in breaking barriers and bias, given that human truth resides in the center of different points of view.

Renata is passionate about transforming thought-provoking ideas into stunningly crafted work. She is a champion for giving a voice to diversity and generating inclusiveness, to create an environment full of collaboration and creativity. She believes that not only must our industry give meaning to science, but it must also be a trailblazer in improving health all over the world.

USA/Canada/UK
Marty Martinez
CCO Tank
ABOUT

Marty Martinez

With over 20 years of experience in advertising, Marty combines outstanding creativity with superior knowledge of the industry and constantly pushes the boundaries of creativity by bringing together art and science to inform work that will drive human impact and behavior change.  

His work has spanned the globe and won numerous awards along the way across Cannes, the LIA’s, The One Show, the Lisbon Health Awards, the New York Festival, Applied Arts, the Rx Awards, and Communication Arts.

Marty has sat on multiple juries including the LIA’s inaugural pharma jury, The One Show, The Webbys, the Lisbon Health Awards, the Anthem Awards, the Global Awards, the Marketing Awards, the MM+M Awards and the Rx Awards. His passion for all forms of artistic expression makes him a unique creator who stands out for his ability to solve a problem by turning an idea into a beautiful piece of work that can positively impact human lives.

USA
Patrick Moos
Executive Creative Director VMLY&R Health
ABOUT

Patrick Moos

Susan Perlbachs
CCO Eversana Intouch
ABOUT

Susan Perlbachs

As a member of the EVERSANA INTOUCH Executive Leadership team, Susan brings strong creative vision and business acumen to fuel breakthrough campaigns and experiences that resonate.​​​​

With more than 20 years of experience in healthcare, marketing, and the digital space, Susan brings a fresh, relevant perspective to inspire teams to deliver highly effective creative for both US and global brands, for healthcare professional and consumer audiences. ​

Susan is proud of recent EVERSANA INTOUCH work including the award-winning VYVANSE® professional campaign, “Erase the Line” for the Chrysalis Initiative, “Data Points to Rare” for Rare Disease Day 2021, “The Last Plaque” for Psoriasis Cure Now, “Fierce for Conner” for Kindness Over Muscular Dystrophy, and “Defuse the Ticking Lyme Bomb” for Global Lyme Alliance. ​

Susan was honored to be a speaker at Cannes Lions Health, delivering a standing-room-only talk, “Social Centricity: Impacting Circles of Influence to Change Behavior,” to be named one of PharmaVoice’s Top 100 Most Inspiring People, and to be an HBA Rising Star during her tenure at FCB. She is pleased to serve again on the 2022 Clio Health jury. ​

Susan received a Bachelor of Arts degree in Diplomacy and World Affairs from Occidental College in Los Angeles and studied at University of Cairo. She’s a former member of the Writers Guild of America and continues to write her passion and truth every free moment she has.

USA
Fabio Rodrigues
VP, ACD ART Area 23
ABOUT

Fabio Rodrigues

With over 20 years of advertising experience, Fabio Rodrigues has worked for big consumer brands like BMW, MINI, Johnson & Johnson, and P&G before arriving in the health advertising industry. He is currently VP, ACD at Area 23.

The interest to move to healthcare came from a belief that this is the space that will see the biggest creative innovation changes and advances in the upcoming years.

 His work has been recognized by international shows including Cannes, Clios, D&AD, The One Show, LIA, The Global Awards, and others. 

With a passion for everything visual, he is a self-taught photographer and retoucher with pieces selected for display in galleries around his home country of Brazil.

USA
Roger Stephens
Group Creative Director McCann Health NY
ABOUT

Roger Stephens

Roger has spent close to 20 years in the ad industry; the past six as an art director in healthcare. He’s currently a GCD at McCann Health NY, with previous stints at GSW, Neon, and Harrison+Star. A straight shooter and passionate about innovative thinking, Roger is committed to developing outstanding creative. Some of his past work has been featured in Lürzer's Archive and AdWeek. When he isn't working or enjoying time with his daughter, Roger is off somewhere yearning to be the Vice President of Common Sense for a major motion picture studio.

USA
Shamel Washington
ACD / Heath Equity Deloitte Digital
ABOUT

Shamel Washington

USA
Aleisia Wright
Healthcare Managing Director Lippe Taylor
ABOUT

Aleisia Wright

Aleisia Gibson Wright is Lippe Taylor Group's first Healthcare Managing Director. She has deep experience in high-science, people-focused health communications, advocacy relations and pharma-corporate PR. She proudly claims rights to nearly 30 industry awards throughout her career in therapeutic categories ranging from weightloss to rare diseases. Aleisia has led global communications teams both in-house (GE Healthcare) and at big agencies (Havas Health & You). She is passionate about DE&I and has served as co-chair for two employee resource groups.