With over 17 years of experience in integrated and digital work across APAC markets, Dante has garnered multiple creative, marketing and effectiveness awards including LIAs, Clios, New York Festivals, Spikes Asia and the Effies among others.

Dalí Adekunle is a multidisciplinary creative director, actress, and storyteller whose work bridges healthcare, entertainment, and culture. Although she has a background in clinical sciences and healthcare administration, she pivoted to health advertising and now serves as VP, Creative Director at 21GRAMS. She often uses her creative platform to advocate for medical debt relief and equity in care, including her work on the advisory board of The Debt Gala. Beyond her corporate role, Dalí has trained at the Stella Adler Studio of Acting, bringing the same discipline, craft, and emotional truth from her acting practice into her creative work. She is fluent in English, Portuguese, and Spanish and strives to create work that emotionally moves audiences and reshapes perspectives.

With over twenty years in advertising, Satyen enjoys creating ideas that are simple, human, and purposeful. His journey has taken him from Mumbai to Dubai, leading campaigns that have earned international recognition, including the region’s first Cannes Health Lions. While he believes that awards are the perfect by-product for genuine and compelling work, he is driven by curiosity, persistence, and the belief that creativity can make a genuine difference — for people, for culture, and for brands. Today, as a creative leader at DDB Dubai, he continues to champion work that balances craft with genuine business goals, aiming for solutions that feel both meaningful and impactful.

Ana has more than 15 years of experience in the creative and communications field, with the last five dedicated to healthcare and pharmaceutical brands. She approaches each project with a strategic and design-oriented perspective, combining a keen sense for branding, visual storytelling, and innovative communication solutions that connect effectively with different audiences and platforms. As a team leader, Ana has guided and mentored multidisciplinary groups of designers, copywriters, and art directors. She values collaboration, invests in developing creative talent, and is committed to producing work that not only fulfills client needs but also fosters genuine engagement. Her career has been recognized with several awards, including Clio Health, LIA, One Show, and New York Health Festivals.

Sarah Amatori is Creative Director at McCann Health Boot, where she explores the intersection between health and culture — whether through cinema, music, design, or personal passions. She’s drawn to ideas that bring health closer to people, breaking down barriers and reminding us that health is, above all, life itself. Deeply committed to freedom and inclusion, Sarah shapes work that’s both meaningful and human. Over the years, she’s earned national recognition from the Italian Art Directors Club (ADCI), where she also served as President of the Healthcare Jury in 2021. Her work has been celebrated internationally at the Creative Floor Healthcare Awards, The One Show, NYF Health, Eurobest, and the Saniss Awards. She is also a frequent juror at industry international festivals, contributing her voice and vision to the evolution of healthcare creativity.

Alyssa Anderson PhD is a writer and creative thinker who builds compelling narrative through-lines designed to disrupt the beige static of pharma promotional marketing. An expert in the science of behavioral communication with extensive experience in consumer and HCP communications and franchise-building across a range of US and Global brands, her work has been recognized by numerous award shows including MM&M, LIA, Clio, and The Creative Floor. As a passionate advocate for mentorship in the advertising industry, Alyssa is known for leading conversations about the value of feedback as a tool for professional growth.

Jason is a multi-award-winning creative leader with extensive healthcare experience, having led global campaigns for brands including Roche, Alcon, Insulet, Bayer and GSK. A writer by craft, he has founded agencies, built a tech start-up and led agencies in the UK, Australia and Europe. He has an academic background in life sciences and broad specialist knowledge, from women’s health, auto-immune conditions and diabetes to next gen sequencing and digital diagnostics. His side hustle is as a gigging musician which is probably doing his long-term hearing no good at all.

Guillermo Aracena is a creative director with 16 years of experience in the advertising industry. He began his career in Chile, where he spent seven years working in local and regional markets. His approach to creativity and art direction eventually caught the attention of a chief creative officer in New York. Since then, he has worked at some of the industry’s most recognized agencies in the U.S., including Area 23, Grey New York, FCB Chicago, and VML New York. He is now VP, Group Creative Director of Art and Design at EVERSANA INTOUCH, where he focuses on elevating ideas through both concept and craft. His work has been recognized at the highest levels of the industry, with honors including a Grand Prix at Cannes Lions, two Grand LIAs, three Grand Clios, several Golds at the New York Festivals, and Best in Discipline at The One Show.

Viton Araújo is a Creative Partner at Area 23, where he helps lead and elevate the agency’s most high-profile work. With over 22 years of global experience, he began his career in Brazil before moving to FCB Lisbon, where he earned Portugal’s first Cannes Lions Grand Prix for Portuguese Reconstitution. At Grey NY, he contributed to the acclaimed project The Most Beautiful Sound. Now at Area 23, Viton continues to shape standout campaigns, including Magnetic Stories for Siemens Healthineers, which won the Grand Prix at Cannes Lions, One Show, Clio, and LIA, along with multiple honors from D&AD and other top festivals. Beyond advertising, Viton is also a published poet and author of several books, blending emotion and storytelling in powerful ways. His ability to bridge the worlds of poetry and creativity has made a lasting mark across both industries.

Ayubu is an Associated Creative Director with Saatchi and Saatchi Wellness. Over his career, Ayubu has launched more than 8 products, including 3 globally, and has helped to re-launch numerous brands. Prior to Hill Holliday, he worked at agencies such as AbelsonTaylor, Grey, and FCB. Along the way, his work has been recognized by the One Show, the ANDYS, the Global Awards, the Webbys and the New York Festivals. In his spare time, Ayubu spends a lot of time reading fiction, listening to hip hop, and collecting classic sneakers.

With over 17 years of experience in the industry in crafting meaningful campaigns for brands across various sectors and regions—from haircare, healthcare, pharmaceutical, and skincare to luxury automobiles, internet service providers, and even the everyday spaghetti. Over the span of her career, she had the pleasure of working alongside industry greats in OgilvyAction/Bates 141, Ace Saatchi & Saatchi, Grey Group Singapore, Ward6 Singapore, and Klick Health APAC. She has garnered multiple awards through the years, from shows such as Cannes, London International Awards, Spikes, and Adfest. She has also served in the panel for several awards shows – such as the LIAs, NYF, The Drum Awards, Gong Show, WINA, and the Luum Awards.

Ranjini started in healthcare advertising as a copywriter, making the leap from academic research to pursue a long-standing love for creative writing. Since then, she has worked across oncology, cardiovascular and respiratory care, rare diseases, women’s health, vaccine advocacy, COVID-19, wearable tech, and clinical trial experience. She holds a PhD in Biological Engineering, with majors in Life Sciences, a minor in English Literature, and additional interests in theatre and dramatics. This blend of disciplines and her personal experiences, as both a patient and caregiver, continue to shape her perspective on healthcare communications and public health policy. Her creative approach is rooted in the pursuit of healthcare that leaves no one behind, providing better access, greater affordability, and true equity.

Anne is a passionate storyteller with writing experience that ranges from prestige beauty to traditional pharma. She's brought her creative spark to accounts like Skinceuticals, NovoLog, CONTRAVE, and Zoetis Petcare, always driven by the belief that every brief holds a story worth telling. Whether she's crafting copy for consumers, patients, or healthcare professionals, Anne brings equal parts curiosity, clarity, and craft—plus just enough of her personality to keep things interesting.

Andrea began her career in consumer advertising, creating campaigns for the automotive, telecommunications, and weight loss industries. Since then, she has turned her focus to healthcare marketing where she as spent 15 years launching major campaigns in women’s health, multiple sclerosis, diabetes, dermatology, Alzheimer’s, and rare disease. Her work has been recognized by Lisbon International Advertising Festivals Group, MM&M, Rx Club, and Apex. Whether marketing to physicians, patients, or caregivers, Andrea believes in the power of storytelling to bring brands to life—this philosophy drives her to deliver the creative, compelling work that her teams and clients have come to admire.

I began my career in 1998, where I had the opportunity to learn traditional craft techniques from the late '80s. This foundation not only enhanced my technical skills but also deepened my understanding of design’s purpose and its real impact on people’s lives. Throughout my journey, I’ve worked with agencies of all sizes — from large global networks to small independent studios — helping to shape creative cultures and drive structural growth. Along the way, I’ve had the honor of being recognized by some of the most respected awards in the industry, including D&AD, Clio, ADC, One Show, NYF, LIA, Eurobest, CCSP, Epica, Lisbon Ad, Lisbon Health, Lusos, Communication Arts, Creative Floor, El Ojo de Iberoamérica, FIAP, AdForum PHNX, Gerety Awards, Luum Awards, Anthem Awards, Saniss, Many Awards, MM+M Awards, FePI, and ACT Responsible.

My work has been featured in Lürzer’s Archive, where I was ranked the #1 Typographer and the #2 Art Director in the world in 2024. I also topped the global Bestadsontv ranking as the #1 Art Director in 2011 and was named Brazil’s Best Art Director in 2020, 2021, and 2023. I have extensive experience serving as a jury member at international advertising festivals, including Grand Jury roles for the One Club Awards, Clio, NYF, Lusos, El Ojo de Iberoamérica, BestAds, Global Awards, Golden Awards, WINA, FePI, Lisbon, AdForum, World Luxury Awards, Luum Awards, Saniss Awards, MM+M Awards, RX Club Awards, and Care Awards ACT Responsible.VP, CREATIVE DIRECTOR Health & Wellness / Pharma Specialist I began my career in 1998, where I had the opportunity to learn traditional craft techniques from the late '80s. This foundation not only enhanced my technical skills but also deepened my understanding of design’s purpose and its real impact on people’s lives.

Throughout my journey, I’ve worked with agencies of all sizes — from large global networks to small independent studios — helping to shape creative cultures and drive structural growth. Along the way, I’ve had the honor of being recognized by some of the most respected awards in the industry, including D&AD, Clio, ADC, One Show, NYF, LIA, Eurobest, CCSP, Epica, Lisbon Ad, Lisbon Health, Lusos, Communication Arts, Creative Floor, El Ojo de Iberoamérica, FIAP, AdForum PHNX, Gerety Awards, Luum Awards, Anthem Awards, Saniss, Many Awards, MM+M Awards, FePI, and ACT Responsible.

My work has been featured in Lürzer’s Archive, where I was ranked the #1 Typographer and the #2 Art Director in the world in 2024. I also topped the global Bestadsontv ranking as the #1 Art Director in 2011 and was named Brazil’s Best Art Director in 2020, 2021, and 2023.

I have extensive experience serving as a jury member at international advertising festivals, including Grand Jury roles for the One Club Awards, Clio, NYF, Lusos, El Ojo de Iberoamérica, BestAds, Global Awards, Golden Awards, WINA, FePI, Lisbon, AdForum, World Luxury Awards, Luum Awards, Saniss Awards, MM+M Awards, RX Club Awards, and Care Awards ACT Responsible.

I am 31 years old with a passion for coffee and occasional bursts of creativity. I have worked in agencies such as thjnk and Serviceplan Group as a Art Director, currently holding the position of Motion Designer at IPG Health Germany. Beyond the advertising world, I indulge my love for coffee as a part-time barista in a specialty coffee shop.

When Marius got his degree in communication design in his hometown of Mainz, near Frankfurt, he didn't know that healthcare communication would become his passion. Like so many others, he started working at a full-service advertising agency. After working there for several years on medical diagnostics, it was his first little projects for different Rx brands that sealed his passion for healthcare. Five years ago, it was the most logical step to become part of the FCB Health family. Since then, Marius has been responsible for the creative output of the FCB Health location in Frankfurt as Creative Director which includes overseeing the launches of mirikizumab and tirzepatide in Germany and Switzerland. With award-winning patient campaigns and trade show concepts, Marius masters the entire spectrum of healthcare communication.

Katie is an award-winning creative director and copywriter who has helped set the tone for consumer and pharma brands of all sizes. The force behind some memorable campaigns, including “The Get Around Knee” for Stryker and “Tackle Can Wait” for the Concussion Legacy Foundation, Katie is passionate about finding a voice that connects audiences emotionally with a brand.

Creative, Copywriter and Filmmaker based in Los Angeles, award-winning portfolio, media headlines generator, juicy storytelling & smart conceptualization.

Andrea is an award-winning creative director who believes in the power of creative ideas that amplify voices of the underrepresented. When Andrea sees an injustice, she craves to change it. Andrea’s work has been recognized by New York Festivals Health (13), Cannes (20 Lions including Grand in Innovation, Gold Design Lion + Gold in H&W), D&AD (4), Clios (16), Clio Health (73), One Show (18), Art Directors Club (10), Webby’s (1), ANDY’s (3), and the London International Awards (8). She helped the agency earn several accolades, including Cannes Lions #2 Healthcare Agency and #2 Health Network (2023, 2024), Cannes #3 Independent Agency (2024), Clio Health #1 Independent Agency (2023, 2024), & LIA #1 Global Independent Health Agency (2023). Her ability to use creative direction to serve this purpose earned her a 2023 Gold Design Lion for “The Congregation”. This idea was created to bring together like-minded individuals, regardless of their current faith or beliefs, who want to take action to protect reproductive freedom after the overturning of Roe v. Wade. She earned a Gold Health and Wellness Lion in 2020/21 for her art direction of the film Skindeep, a story about systemic race-based traumatic stress.

As a mother of two, Andrea is a leader that embodies the “See it, Be it” mentality on a daily basis, and advocates for women in the industry to believe they can achieve a balance of motherhood and being a kick ass creative. She was honored to participate in the See It Be IT mentorship program at Cannes this year, having conversations with several women in the cohort on striking this balance. Andrea is committed to serving as a leader by example across the industry.

Andrea craves experiences that challenge her and change her. She is a past participant in the 2017 RB & Lions Health Innovation Hackathon. In under 36 hours, Andrea led a team of 10 global participants in developing an idea which will help protect children against lung pollution.

Brazilian roots, New York state of mind. I’m a creative entrepreneur with 20 years in the industry, recognized at Cannes Lions, Clios, D&AD, and more. As Head of Art & Creative Excellence at Eversana Intouch NY, I elevate craft and execution across HCP and DTC. Since joining, we’ve been named the #2 Healthcare Agency at Cannes and Global Independent Pharma Agency of the Year at LIA. Previous experiences include 21GRAMS, Saatchi & Saatchi Wellness, and before health, Razorfish and Wunderman Thompson São Paulo, working with brands such as Jeep, Unilever, Dunkin’, and LATAM Airlines. Off the clock, I’m a dad, husband, musician, and side-project junkie, having founded Roe v. Bros, a comedy content brand that educates people about reproductive and sexual health, and Med Ave, a mentoring platform for academics and clinicians looking to break into healthcare communication.

Creative Director at McCann Health London with over 25 years in advertising. From the streets of Brazil to the historic lanes of Germany and the UK, I’ve led work for some of the world’s biggest brands on both local and global stages, earning recognition at the industry’s most prestigious awards.

Steph has been a creative leader for over 15 years, shaping campaigns across North America and beyond. She has worked across just about every category, from packaged goods to government, national retailers to baseball teams, and even your favourite beer. Passionate about storytelling, craft, and the future of AI, Steph brings human insight and strategic thinking to every project. Her work has been recognized at Cannes, the Clios, Effies, and more.

Gunther Brodhecker is a Creative Director/CCO with 20+ years in general and healthcare advertising. He began his career at Saatchi & Saatchi, Lowe Lintas, Kastner & Partners, and J. Walter Thompson, working on brands like Red Bull, Beck’s, Toyota, Rolex, and Sony, alongside industry leaders such as David Droga and Johannes Kastner. His work has been honored by the New York Festivals, Epica Awards, Effies, and LIA. In healthcare, he served seven years as Chief Creative Officer at Schmittgall Health, where the agency won 170+ awards, including over 40 Comprix Golds, Continental Europe’s top healthcare prize, plus recognition from Rx Club, CommAwards, and Healthcare Advertising Awards. Brodhecker recently founded Schaller Health, focusing on creative strategies for challenger healthcare brands.

Kristine Brown, or "KB" as many know her, is a trailblazing creative in both the advertising and interior design worlds. She began her career as an interior designer in LA, but discovered her passion for advertising at The Savannah College of Art and Design (SCAD). There, she learned to blend her art director’s eye, copywriter’s voice, and love of human insight into meaningful healthcare work. Now an ACD at Klick Health, she’s sharpened her skills at agencies like FCB Health and Hill Holliday Health. KB shines in concepting, with a portfolio that spans high-science campaigns, emotional DTC work, and even ghostwriting for celebrities. Her standout projects include the Clio-winning The Curious Eye, the Gold Lion-winning The Congregation, and Self Defense Sauce, an innovation for women in Brazil. When she’s not creating, KB’s likely on the tennis courts, working on watercolor paintings, or manifesting her Real Housewife of NY era.

Meet João, Executive Creative Director at Saatchi Wellness ME&Turkey with over a decade of creative leadership, João has cultivated a global reputation for transforming the way healthcare brands communicate. From Mozambique to Dubai, with significant stints in Portugal/Spain,US, the UK, and Dublin, João's creative journey spans continents, consistently blending cultural insight with cutting-edge healthcare communication. At the heart of João’s work is a deeply personal commitment to improving patient lives. He believes that creativity is more than a tool—it's a powerful agent of change, especially in the healthcare and pharmaceutical sectors. His passion for this field stems from a genuine desire to empower patients through clear, compassionate, and impactful communication. João’s work has shaped some of the world’s most prominent brands, including Pfizer, Novartis, GSK, Beiersdorf, L’Oreal Vodafone, Audi ME, and Maserati, his years of experience been across brands but with a particular focus on pharma and healthcare. His expertise ranges from leading patient advocacy campaigns to driving disease awareness initiatives and launching new treatments.

Whether advocating for better health outcomes, educating patients, or driving behavior change, João consistently pushes the boundaries of what’s possible in healthcare communication. His work has earned him recognition across some of the industry’s most prestigious awards, including Eurobest, FIAP, the New York Festivals, and CCP, among others. These accolades serve as a testament to his creative vision and his ability to craft meaningful narratives that resonate with both patients and healthcare professionals. João is driven by a passion for human-centered creativity that not only informs but also inspires action.

Outside of his work, he is a devoted fitness enthusiast, finding balance in the gym, where he practices CrossFit. His loyal golden retrievers, Bachus and Zeus, are never far behind, bringing the same warmth and energy to his life that João channels into his work. In every campaign, João remains committed to one core belief: that creativity, when harnessed for good, can transform the healthcare landscape and make a tangible difference in the lives of patients around the world.

I'm a Brazilian copywriter based in NYC with over ten years of experience across digital, healthcare, and integrated agencies — both global and local. I believe that great advertising should always be culturally relevant. Even in healthcare, where we speak to professionals, patients, or caregivers, communication only works if it's engaging — and that often means making it entertaining, too. That approach has shaped the way I work and helped my campaigns earn recognition at top industry festivals like Cannes Lions, Clio Awards, LIA, and the New York Festivals.

Carla Cancellara is Vice-President of Creative at Fbiz and Co-president of Clube de Criação Brasil, the country’s most influential creative institution. With 25 years of experience, Carla began her career as a copywriter and has shaped culture for global brands like Jeep, Google, Pepsi, J&J, Unilever, Warner, P&G, Samsung and McDonald’s, working at top agencies such as Wieden+Kennedy, Leo Burnett Tailor Made, DM9DDB, and Artplan. Her work has been honored at prestigious industry festivals, including Cannes Lions, ADC, The One Show, and Effie Awards. She has also served as a juror for renowned awards.

Elias Carmo I'm a Brazilian Associate Creative Director – Art, based in São Paulo, currently shaping ideas at Publicis Groupe for Haleon Healthcare. With over 18 years in advertising, I've worked at leading agencies such as Publicis, Havas, DM9DDB, and AlmapBBDO, creating integrated campaigns for brands like Haleon, Heineken, Johnson & Johnson, Sanofi, Decathlon, McDonald's, P&G, and Nestlé. My work has been recognized at top industry festivals, including Cannes Lions, D&AD, The One Show, LIA, and New York Festivals. I’m passionate about visual storytelling, bold ideas, and the craft that brings them to life.

I'm a Filipina art based creative in Dubai with 13+ years in advertising, skilled in relationship building and team development. AI-savvy, I've created award-winning campaigns recognized at Cannes Lions and Dubai Lynx, driven by a passion for positive change. Outside of work, you’ll find me drumming or teaching tricks to my two dogs and six parrots.

Wendy set her heart on being creative since elementary school and remains madly in love with advertising to this day. She has decades of experience in top advertising agencies, spanning traditional, digital, pharmaceutical & health, and PR sectors in China, Hong Kong, and APAC. She enjoys using all forms of creative solutions to solve business challenges. Advertising nowadays is about connecting media and cutting through to reach and change the target audience in today's complex communication environment. Her work has been recognized with over 90 international, regional, and local awards.

As creative lead, her GSK 'Breath of Life' campaign in 2019 brought home a Grand Prix, a Gold, and two finalists at Cannes Lions, contributing to her agency becoming the first to win Agency of the Year in China and the group's Network Agency of the Year. She has been honored as MM&M's Global Top 50 Influencers (2019) and Adweek's Top Creative 100 (2020). Back in 2001, she already won China's first Cannes Lion. Her passion for serving the industry continues as a jury member, including Cannes Lions, New York Festival, D&AD, One Show, LIA, ADFEST, and Spikes Asia. Wendy believes great ideas can come from anywhere and is always looking for the next creative challenge.

With over 16 years at the helm of MRM Singapore’s digital creative team, Max Chen blends UX insight, emerging technology, and creative strategy to craft meaningful digital experiences. He has partnered with global and regional brands including Microsoft, Mastercard, Cisco, FrieslandCampina, GlaxoSmithKline (GSK), and Unilever Food Solutions (UFS), delivering work that spans campaigns, platforms, websites, and mobile interfaces. Max believes that great creative isn’t just attention-grabbing—it should serve a purpose and help solve real-world problems.

Kate is a creative director, designer and when given half a chance, creative envelope pusher. With 25 years in the industry (20 of those in healthcare), she loves the chemistry between insights and ideas, that help campaigns connect with patients and HCP alike. Kate joined the Ward7 team where her creativity and love of fresh thinking has become an essential part of its success. She has worked for some of the biggest names in the health and wellness space. And along the way her campaigns have been recognised in numerous international award shows, including New York Festivals, LIA, Cannes and CLIO Health.

Anna Kristine Chua-Norbert is the Managing Director of Bent & Buzz (B&B) and the Group Chief Culture Officer of DDB Group Philippines, where she champions creativity with conscience and business with purpose. At B&B, she leads with the belief that “caring for the planet is cool”—driving the agency’s signature Business of Kindness model that aligns events, campaigns, and experiences with sustainability, circular economy principles, and social impact. As Group Chief Culture Officer, Anna fosters a people-first environment across DDB’s network of agencies, ensuring that talent, collaboration, and well-being are at the heart of growth. A strong advocate for women’s empowerment, ethical leadership, and community uplift, she has spearheaded award-winning initiatives—from combating online sexual exploitation of children to pioneering ESG tools for transparent impact reporting. Anna blends strategic vision with cultural empathy, dedicated to leaving people, places, and industries better than she found them.

Lauren Cohen is Co-Managing Director, Creative Lead at Humancare, turning complex science into ideas that make people stop, think, and actually care. At Humancare, Lauren has built an excellence-obsessed creative department that has launched iconic, award-winning work; Boehringer Ingelheim’s Look Beyond Stable, an immersive activation for schizophrenia, literally redefined patient engagement and Galderma’s latest eczema campaign has drawn praise as “non-pharma-looking pharma” for its unique style and fresh take. Lauren's career began at BBDO New York, where she rose from Copywriter to EVP, Senior Creative Director, shaping campaigns for AbbVie, Genentech, Allergan, Takeda, CSL Plasma, and global brands like Visa, Pepsi, E*Trade, and Pizza Hut. Her work has appeared on the Super Bowl, award shows, and MoMA’s permanent collection. She leads with empathy, attention, and an infectious desire to “make it better.” Because for Lauren, great creative doesn’t just get noticed. It gets remembered.

I’m a Brazilian Creative Director based in New York, currently shaping ideas at VML. With over a decade in advertising, I’ve worked at leading agencies like Ogilvy, DDB, McCann, and others across Brazil and Australia. I’m passionate about conceptual thinking and bringing well-crafted ideas to life through impactful campaigns. My work has been recognized by top industry awards including Cannes Lions, Clio, London International Awards, New York Festival, and The One Show. Still, I believe my best project is yet to come.

Sonia is a brand communication leader with over 20 years of experience at top global companies, including BBDO, Saatchi & Saatchi, and Ernst & Young. Since 2019, she has served as International Creative Director at VML Health, leading a team of 20 creative professionals — from native English-speaking copywriters to art directors, designers, and video specialists — across both global and local markets. Renowned for her strategic vision and creative excellence, Sonia mentors emerging talent and consistently delivers impactful work that drives results for leading brands and improves people’s lives. In 2024, she was awarded Gold at the Young Cannes Creatives and earned Italy’s first-ever Cannes Lion in the Pharma Regulated category (Bronze), alongside numerous other international accolades in both Pharma and Consumer sectors. Sonia is also a frequent juror and award president for major global creative shows, recognized for her thought leadership in health and brand communication.

Hannah Cunningham is a celebrated creative director and illustrator known for pairing precise craft with playful innovation. As the Director of Digital Arts at Studio Rx, she leads a multidisciplinary team of 2D, 3D, and medical illustrators, along with a pioneering AI art group that pushes both creative and technological boundaries. With her roots in fine arts and illustration, she transforms complex subjects into visually compelling and nuanced narratives, leading campaigns recognized at the highest levels of advertising and illustration.

An accomplished Marketing Leader with over 25 years of experience in Health-Tech and B2C E-commerce, I specialize in consistently driving growth via brand building, customer-centric initiatives, 360° campaigns, and media strategies. I'm passionate about developing innovative customer experiences and excel in multi-channel consumer marketing, strategic brand management, and performance optimization through data analytics. Always striving to "make things happen" and build strong brands.

Katie Dean is an SVP Creative Director at 21Grams, known for her eclectic background and boundary-pushing work. Starting her career as a cancer research scientist, Katie’s journey has spanned fashion, science, and over decade in advertising, giving her a unique perspective on creativity and innovation. Her career has taken her across the globe, working in major cities like New York, London, and Sydney. Along the way, Katie has earned nearly every major accolade in the industry and has become a familiar face on the judging circuit for top creative awards. Katie is passionate about transforming women’s health through groundbreaking projects like The Cure Cup—which turns menstrual blood into life-saving research—and Good Vibes, an at-home cervical screening kit ingeniously paired with a vibrator. Katie’s work is contributing to the evolution of healthcare advertising, driven by the hope of leaving a meaningful and lasting legacy in the industry.

Kieran's creative philosophy stems from his deep interest in people, the way they think and behave, and what moves them. He believes that unconventional thinking, and unconventional thinkers, are the key to impactful and meaningful creativity. He started his career in the consumer design world and has since built his career by taking on the challenges and nuances presented in Health and Pharma. An industry which has nurtured a deep understanding of the perseverance and resilience required of creatives to bring the best work to fruition. Kieran's work has been recognized for creative excellence by the New York Festival, Clio, The Creative Circle, EuroBest. The Creative Floor, The PMs, Lüerzers Archive magazine, and The Drum magazine. Kieran is deeply passionate about his work, always curious and eager to find inspiration from the outside that he can bring inside.

Noel Denis leads Digitas Health’s largest business, guiding two pioneering brands and uniting strategic rigor with digital and creative innovation for both HCP and patient audiences. A trusted client advisor, he forges enduring partnerships and solves complex challenges. Over two decades, Noel has helped shape brands including Pfizer, Janssen, Merck, Novo Nordisk, ViiV Healthcare, and many others, delivering across channels from digital to broadcast. His leadership extends to talent growth: Noel has built in-house creative incubation programs that spark bold ideas and serve as proving grounds for emerging talent, and he is active in agency-wide mentorship. Industry peers recognize his craft; he contributes on awards juries and has led large-scale Broadcast initiatives with award-winning directors. Grounded by his wife and three sons, Noel brings curiosity, ambition, and an unrelenting drive for creative excellence to every engagement.

Unconventional thinking is the secret to success, whether it’s in healthcare advertising or writing a bio. So here goes. “S” is my favorite letter. It’s melodic, curvaceous, and a force multiplier to damn near every word imaginable. Mantis shrimps are amazing. They’ve been around for over 400 million years, have the most complex vision on earth, and clubs that strike prey with the speed of a bullet. I would like more hobbies. But as a father of a 2.5-year-old and a 2-month-old, I barely manufactured the time to write this bio. If I wasn’t in healthcare advertising, I’d be the owner of the Boston Celtics. As KG said, anything is possible. I wish we could get rid of all ticks, mosquitoes, and cockroaches. Yeah yeah, our precious ecosystem. But c’mon. We can do without them. Finally, I believe it's important to focus on details like eye contact and correct punctuation;!.?

Kate Ebert is an award-winning Group Creative Director with over 15 years of shaping bold ideas into unforgettable campaigns. With deep roots in both consumer and healthcare marketing, she’s known for crafting emotionally resonant work that drives results—and conversations. Kate blends strategic insight with creative flair, leading teams that challenge norms and champion innovation. Whether launching a life-changing treatment or a disruptive brand campaign, she brings clarity, heart, and edge to every project.

I've spent my career at the exciting intersection of healthcare and digital marketing. As one of the founding members of Doceree, I’ve had the thrilling challenge of bridging the gap between pharmaceutical expertise and digital platforms. My journey started with a vision to transform how we engage with physicians digitally, and it has been a rewarding adventure!

At Doceree, we've not only tripled our revenue but also expanded our reach into major global markets like the U.S. and India. Imagine navigating the complexities of these diverse markets and leading a team to drive monthly sales over a million dollars—yes, it’s as challenging and exhilarating as it sounds!

My work goes beyond the boardroom. I'm deeply passionate about public health and have contributed to initiatives like the Immunity Charm campaign with the Bill & Melinda Gates Foundation, which has had a significant impact on vaccine compliance globally. It’s incredibly fulfilling to see our efforts recognized with over 100 awards, each one a testament to the hard work and creativity of our team. I'm also a fierce advocate for gender equality in the tech world. As a Global Ambassador for the WomenTech Network, I mentor and empower women, aiming to build an inclusive environment where everyone can thrive. At Doceree, we've fostered a culture where 55% of our workforce are women, something I’m particularly proud of. I love what I do, and I'm excited about the future possibilities. Let’s keep pushing boundaries and making a difference together! 

I’m Cristobal Farias, but everybody calls me “Farayas”. Copywriter and Creative Director with more than 15 years working in recognized agencies in Chile.Throughout my career, I have participated in top pitches for brands such as Gobierno de Chile, Carlsberg, Jumbo, L’Oréal among other.

Hallie approaches every problem with a mix of strategic thinking and creative vision to consistently deliver innovative solutions. Her dedication to creating healthcare content that goes well beyond the expected has led to more meaningful brand experiences for professionals and consumers alike. After more than 15 years in healthcare advertising, Hallie’s experience covers launch and mature brands, and extends to a wide range of therapeutic categories. As VP, Group Creative Director at Klick Health, Hallie has led teams for giants like Merck and Bayer, as well as small biotechs like Lexicon and Aurinia. Prior to joining Klick, Hallie served as VP, Creative Director at Evoke Health for several years where she led creative teams to produce award-winning work for companies like Shire, BMS, and Amgen.

Kirsten Finkas is an award-winning Design Director with over 19 years of experience within the design field. She works with a talented group of brand designers who help build thoughtful and human-centered brand identities that are centered around making impactful changes throughout design. Her work spans across visual identities, branding design, editorial, print, digital, packaging, multi-media and spatial design. She’s led design projects from small to large scale and truly enjoys working and inspiring teams of other creative professionals. Kirsten’s work has been recognized by global industry festivals including Cannes Lions for Health, Innovation, and Creative Business Transformation. Prior to joining Deloitte Digital, Kirsten worked at Goodby Silverstein & Partners, ARGONAUT and Surface magazine. Outside of work, Kirsten loves spending her spare time with family and friends, preferably out in nature.

Tarik Frank is a creative director with more than 15 years of experience, he was fortunate enough to work for some major agencies in Brazil and around the world, including McCann Health Sao Paulo, TBWA Dubai, Ogilvy Australia, and now Ogilvy Brazil. He has worked with prominent pharmaceutical companies such as Roche, Pfizer, GSK, Merck, and Janssen. In addition, he has earned prestigious awards such as Cannes Lions, D&AD, One Show, and LIA. Tarik believe pharma ads can be sick and contagious.

Brazilian-born and New York-based, I’m an Associate Creative Director with an Art Direction background, working internationally. Throughout my journey, I’ve been driven by the challenge of creating ideas that celebrate both culture and human truth, always looking for ways to make the work feel unique, relevant, and impossible to ignore.

Diego began his creative path in a Brazilian print shop, leaving behind a degree in economics to pursue design. After a brief stint in Madrid, he made Lisbon home, where he dove into healthcare advertising and steadily rose through the ranks. While studying Art Direction, he began freelancing for major brands across Europe, building a strong and diverse portfolio. After winning the first Gold Lion while at Havas Life, he was appointed co-Managing Director at FCB Health Brasil. Today, he serves as Global Creative Partner at The Considered, helping reshape the future of healthcare communications. His work has been honored at Cannes Lions, Clio, LIA, D&AD, NYF, Effie, CCP, ADC*E, and more.

Over his 20-plus years career, Matt has successfully branded and launched over 20 pharmaceutical products in just about every therapeutic category. This includes blockbusters like Humira, Remicade, Avastin, Opdivo, and Keytruda to name a few. He is passionate about identity design and harnessing the latest advances in AI technology to build best-in-class brands and campaigns. He believes in craft in execution and that working agilely is key to producing the best creative work. In his spare time, he shares videos of his siberian husky with his 1 million subscribers on YouTube.

Be visionary. For Marc, the most visionary thing to do is just be human. And it's that human-centricity that drives all that Marc has done in his 15+ years building brands and boundary-defying creative teams with break-through ideas and award-winning success across the food, beverage, and pharmaceutical industry. In his current post as Group Creative Director at Klick Health and in past roles at network agencies like McCann, Marc’s keen understanding of what makes us human has allowed him to lead innovative, creative campaigns for well-known, global consumer marketers, like Nestlé, Coke, and leading healthcare companies in men’s health, mental health, and vaccines. Creating work that truly resonates has led Marc and the teams he guides to garner meaningful recognition and countless awards from our industry’s top shows, including The Creative Floor, PM360, MM+M Awards, and the David Ogilvy Awards–to name a few.

As an industry thought leader, Marc’s authentic, human point-of-view has resulted in his being elected to judge multiple award shows, including LIAs, New York Festivals and others to help steer the next generation of creatives. Marc has always believed in not just story-telling, but life-telling. Bringing life to brands. And brands to life.

Aleisia Gibson Wright is the Founder and President of GW Health Public Relations, a next-generation agency redefining how healthcare organizations connect, with purpose, empathy, and edge. With over two decades of experience launching pharma products, shifting narratives, and elevating brand stories, Aleisia knows how to meet people where it matters - through what drives human engagement - culture and lived experience. A PRWeek Top 30 Health Influencer, her work spans pharmaceuticals, biotech, and healthcare, leading breakthrough campaigns in areas like weight loss, diabetes, rare diseases, oncology, and more. She brings not only strategy and savvy, but soul to every project. Aleisia has served as a juror for some of the most prestigious honors in the industry, including the Cannes Lions Health & Wellness, New York Festivals Health Awards, and PRWeek Purpose Awards, where she’s helped spotlight the campaigns that are moving the needle. A sought-after speaker, moderator, and media contributor, Aleisia is a trusted voice at the intersection of culture, communications, and healthcare.

Allison Gilchrist is an Associate Creative Director at GREY Health who believes the most impactful stories to be told are the ones rooted in our health. And written from the heart. She’s been recognized for her innovative but always human-first approach to brand storytelling—pushing creative boundaries and confronting challenges headfirst. She learned everything she knows from cartoons, including writing.

Susan has spent almost 40 years in advertising and marketing strategy, with 21 years in consumer advertising, 15 years in pharmaceutical research and consulting, and back to the agency world for the past four years in strategy. The length of career is matched by the depth of her passion for uncovering meaningful insights that lead to brand-defining and behavior changing communications strategies.

Josh is currently an ECD at Area 23, where he oversees a broad portfolio of clients across the health and wellness space. Prior to that, he spent nearly a decade at McCann New York, leading clients such as US Army, American Airlines and Lockheed Martin. With a background that spans from digital to direct to activation to brand building and health, Josh has helped solve problems for some of the biggest and most important brands on Earth. Plus, a few that aspire to join that club. Although heavily recognized by various industry award shows, Josh believes the true measure of creativity is uncovering something interesting about brands that nobody else thinks have potential.

I’m a designer at heart, true cancerian, a good listener, a passionate traveler, an avid lover of history and stories, a big fan of color, and a self-proclaimed "over 50" creative art director warrior who believes that big ideas can only come from experience of a genuine insight. Along the last 30 years I was able to build a strong and consistent portfolio for a variety of clients such as MasterCard, GM, Unilever, Nestlé, Ferrero, Coca-Cola, J&J, Monsanto, Bayer, AstraZeneca, Pfizer, Sanofi, Janssen, MSD among others. That demonstrates the range of my experience to develop campaigns in different segments across ATL, BTL, POS, digital media, BTB/BTC, and healthcare DTC/HCP. The past 6 years in the healthcare and wellness industry have allowed me to use my "caregiver" instincts and become more fulfilled, not only by developing award-winning campaigns for brands and clients, but also as a DC, where I get to work with the next generations.

With a passion for storytelling and a background as an art director, she has spent over 20 years bringing brands to life through visionary craft at full-service advertising agencies across North America and Europe. Her creative focus has centered on healthcare, shaping campaigns for leading brands including Johnson & Johnson, Sanofi, GSK, and Organon. Today, Rhea serves as Creative Director at Merkley + Partners in New York, where she leads creative excellence in women’s health and oncology for Novartis and AstraZeneca.

I believe creativity comes in many forms. I’m an experimentalist at heart, which has fueled my passion for the discovery and design of data-driven solutions in healthcare. Over the years I’ve created an identity for blockbuster brands in the rare disease and oncology space for clients such as Merck, Genentech, Pfizer, Bristol Myers Squibb, and many biotech start-ups. I began my professional career as a writer for the New York Academy of Sciences, while working as a research fellow at Memorial Sloan Kettering Cancer Center. I’ve had the opportunity to work with many experimental treatments for rare blood disorders—some of which are now available to patients. My obsession with rare disease stems from a life-long quest to solve biology's most complex algorithms and my own personal experience living with a rare digestive inflammatory disorder.

Sávio Hatherly is a multi-awarded Independent Creative and Art Director based in Portugal, working globally. He is also a creativity teacher at Brother Lisbon, and in 2025, he was a jury member at the Cannes Lions, Young Lions Digital – Central Asia. Havas Middle East TBWA\RAAD Middle East McCann Health New York O Escritório Portugal Havas Portugal Wunderman Thompson Portugal FCB Portugal NOSSA Portugal Neogama BBH W/McCANN DM9DDB Artplan Leo Burnett Heineken lab Beta Collective Speaker: London International Awards LIA - Creative LIAisons 2021 Centro de Recrutamento da Força Aérea Portuguesa - CRFA Talks 2024 Brother School Of Creativity Member of Jury: Cannes Lions - Digital, Young Lions Central Asia New York Festivals D&AD New Blood - Portfolio Review Mentor The One Club - Young Ones CCP - Portuguese Creative Club BestAdsOnTV Brand Film Awards EMEA SEEHER LENS’ AWARD - NY Festivals AdStars Mobius Awards PHNX Tribute - AdForum The Design Kids Lisbon W3 Awards Davey Awards CSS Design Awards Creativity International Awards The Communicator Awards

15 years of fatherhood, 26 years in advertising, 36 years in photography, 46 years cycling. National and international awards, including Cannes Lions, Clio, NYFA, Graphis, One Show, Clube de Criação, and nominated for Best Art Director by ABP in 2017 and 2009 (won in 2009). Creator and curator of the Favelagrafia Project, exhibited at the Museum of Modern Art in Rio de Janeiro (2016 and 2019).

Annie loves stories. She’s focused on making the world a little better, every day. She believes that the best marketing is integrated, viral is not a style but a cultural phenomenon, and everyone should work in an agency for at least a year

Todd Henwood is a Canadian Creative Director, and is currently Head of Creative for the startup agency, Generous. He has over 25 years of advertising-industry experience that started in digital pure-play which led him to integrated agencies running creative departments with Y&R and FCB. For the last nine years, he has been hyper-focused on healthcare inspired creative and making a difference to people’s lives at an individual level. Big ideas inspired by universal human truth, a relentless pursuit of craft, and a fluent understanding of data strategy has led Todd to success across multiple categories and therapeutic areas. His work has been recognized with awards locally and internationally and he has served as a jury member for many international awards, including this one.

Sharon Howard-Butler is an award-winning creative leader with over 25 years’ experience in advertising and healthcare communications. She began her career at J. Walter Thompson Sydney, and moved into healthcare advertising, quickly establishing herself as one of Australia’s most highly awarded health and wellness creatives. Sharon has held creative director roles in Sydney and New York at agencies including Saatchi & Saatchi Health, The Bloc, Saatchi & Saatchi Wellness, Area 23, and Havas VX. Her work has been recognised at major shows such as Cannes Lions, Clio Awards, New York Festivals, and The Global Awards, earning accolades including a Grand Global Award at New York Festival’s Global Awards and a Cannes Lion at the inaugural Lions Health and Pharma Festival. A frequent juror at top industry shows, Sharon is now a Creative Partner at DDB Remedy Sydney.

Lacey Jae is EVP, Executive Creative Director at GSW Los Angeles, where she leads with a philosophy that healthcare deserves the same artistry and cultural resonance as any consumer brand. She has built her career on fearless, award-winning work across rare disease, oncology, cardiology, women’s health, dermatology, and beyond—recognized at Cannes Lions, PM360 Best of the Best, and the Telly Awards. Known for pushing clients and teams past “good enough,” Lacey has grown agencies, rebranded global organizations, and steered creative that redefined what pharma advertising can look and feel like. Her leadership blends sharp strategy, cinematic storytelling, and an empathy that empowers teams to do the best work of their careers. Lacey doesn’t separate the work from the person. She carries creativity on her skin, in her colors, in the way she shows up. It’s proof of her philosophy: the best ideas aren’t just made, they’re lived.

Carrie Jones is the founder and CEO of JPA Health, an award-winning integrated agency with offices in the U.S. and UK. Under her leadership, JPA has achieved consistent double-digit growth, completed three acquisitions, and expanded expertise in AI, data analytics, and medical affairs. Recognized twice among PRWeek’s “30 Health Influencers” and honored in PRNews’ “Top Women in PR,” Carrie is a sought-after speaker on brand strategy, crisis communications, advocacy, and reputation management. She has led campaigns that engage diverse audiences and put patients first, earning accolades such as Med Ad News Agency of the Year (2025) and Ragan’s PR Daily Healthcare Agency of the Year (2023). An active member of the PR Council and International PR Network, Carrie splits her time between New York and Washington, D.C., with her husband, and is the proud mother of two college-aged daughters.

Kaki’s career is unique and hybrid. He started the career as an account executive of ADK Tokyo where he spent nearly 9 years from the account side for many brands such as Nike Japan, Mitsubishi Motors, Nissan Motors, Kirin Beer, etc. Then he joined Beacon/Leo Burnett Tokyo in 2007 as a senior producer, gradually expanding his role into an integrated planner, to an interactive creative director and to a creative director. Especially through a decade of working with Nike Japan both in ADK and Leo Burnett Tokyo, he pursued creative innovations in addition to traditional ads. He joined McCann Health in 2017 as Group Creative Director hoping to contribute to health creativity, then was promoted to Executive Creative Director in 2018. In order to explore diverse creative opportunities beyond just ads, he started his own company, FOUR FEET Inc., in January 2024 as a new base of activity.

Karen began her career in quality control at a prominent pharmaceutical company after earning her Pharmacy Bachelor's degree from Cairo University. She transitioned to the field of healthcare advertising, working in various agencies across the Middle East and North Africa. Later, she pursued an MBA in Germany at the European School of Business with a focus on international marketing.

With over 20 years of experience in healthcare communication, Karen has expertise in areas such as promoting health and wellness for both pharmaceutical and consumer brands, raising public health awareness, and developing promotional and educational campaigns for patients and healthcare professionals across different therapy areas and with a variety of stakeholders including NGOs, pharmaceutical companies, health and wellness brands, government entities and patient associations. She launched and led a top health agency under WPP before joining McCann Health in 2018 as General Manager, now Regional Managing Director for the Middle East North Africa region.

Under her leadership, McCann Health won multiple creative awards such as Cannes Lions, Effies, New York Festivals, WARC, Clio Health and Dubai Lynx. In 2024 McCann Health MENA was celebrated as one of the Best Workplace for Women for the second consecutive year. As a female leader, this recognition reflects her incredible journey and her commitment to building a workplace, where women feel empowered, supported and appreciated while being able to grow personally and professionally.

Batool Kazmi is a strategist, creative thinker, and health equity advocate who brings a rare 360° perspective to healthcare marketing and communications. With experience spanning PR, med comms, advertising, as well as non-pharma, she bridges science, storytelling and culture to deliver work that resonates with both healthcare professionals and patients. Batool has led the development of several award-winning creative ideas and campaigns, including Pfizer’s Every Color is Primary campaign and TARPEYO®’s groundbreaking mechanism of disease video. She has served as a judge for the PR Purpose Awards and is known for pushing beyond traditional strategy into creative territories that win recognition and impact. A strong voice on equity and the new mainstream, Batool challenges the industry to view multicultural and general markets as synonymous—and to ask whether we are truly delivering to audiences effectively. Her ability to merge brand strategy, medical insight, and cultural intelligence makes her a sought-after partner for some of the world’s biggest pharma brands across therapeutic categories and rare diseases. An accomplished academic and author of over 10 papers, Batool has also served as Professor at Oncology University (Omnicom Health) and founded Colorsthetics™, a consultancy dedicated to elevating the experiences of skin of color in aesthetics.

Currently a creative director at Grey NY, Jana oversees health and wellness brands, injecting style and humor when approvable. She works across mental health, maternal health, digestive health, and oncology—for Amazon Music, NHL, Astrazeneca, Pfizer, Abbvie, Astellas, Alkermes, and the Sozosei Foundation. Jana has also worked extensively in film, notably as Martin Scorsese’s assistant. Across film and advertising, she has worked on campaigns, films, and tv shows recognized by Effies, Creative Floor, BAFTA, SXSW, Sundance, Emmys, Golden Globes, and the Academy Awards.

Razan brings his diverse healthcare experience to every project he works on, leveraging his professional background in pharmacy on a daily basis. Familiar with launch and legacy brands and bringing them to life for healthcare professional and patient audiences, he knows how to make health science make sense. Razan has ideated for multimillion-dollar campaigns and has researched and written tailored content for global launches for companies such as AstraZeneca, Bristol Myers Squibb, Merck & Co., Nestle Health, and Spero Therapeutics and well-known brands and megabrands. Razan leverages his background as a pharmacist to drive understanding of the health and wellness market with clear reference points regarding healthcare professional and patient needs, demands, and their health literacy. His work spans the “ology” gamete, including endocrinology, neurology, oncology, hematology, cardiology, rheumatology, and immunology segments as well as the respiratory, pediatric and adult vaccines, men’s health, and infectious disease segments.

My older sister was a child actress, so I was on my first TV commercial set while still in my mother’s belly and I’ve been hooked ever since. I’ve been in advertising for over 30 years and have produced hundreds of TV, radio, print, and digital ads along with collateral, social, experiential, activations, stunts…you name it. I’ve worked in consumer and pharma on huge, well-known brands like Verizon, Wendy’s, P&G, Amgen, Pfizer, Sanofi, and others. I also enjoy working on smaller, more personal brands like Constant Therapy or Mollie’s fund. Basically, I’m up for anything that excites my brain and allows me to engage, educate, and entertain consumers.

Chris is a seasoned creative director with 20+ years in health and wellness branding, known for leading high-impact campaigns such as Moderna’s COVID-19 vaccine launch and rare disease therapies for bluebird bio. Experienced in both consumer and HCP communications, he excels at translating complex medical information into compelling, consistent stories across therapeutic areas. A collaborative leader, Chris fosters inclusive, growth-driven teams and is committed to mentoring emerging talent. Outside of work, he draws creative inspiration from music, speed skating, and auto racing, blending artistry with precision in his approach.

I'm aiming for a new world record: slowest ever circumnavigation of Earth. It's taken me 15 years to traverse three continents learning from some of the best creative minds in healthcare advertising along the way, so I think I'm on track! From chemotherapy to breakfast cereal, I've created concepts and crafted campaigns spanning the full spectrum of pharma, health and wellness brands. Today you might find me doing anything from pitching for a multimillion $ account to writing a jingle for a TikTok video, always with the goal of creating space for my team to do work that makes us proud while driving meaningful change for our clients. Having our work recognized at industry award shows including The Creative Floor, New York Festivals Health, Clio Health, MM+M and PM360 is the cherry on the cake of my career so far.

Courtney is a VP, ACD of Art with over 11 years of experience in the industry—most of them in healthcare at Havas, where she has successfully led teams across disease states, including asthma, endometriosis, Still’s, Alzheimer’s, and Type 1 diabetes. She is driven by her commitment to supporting her teams and creating meaningful work that helps at-risk patients. Courtney also takes pride in mentoring the next generation of creatives and participates in the Havas Junior Fellows internship program as a mentor and in Advertising Design portfolio reviews at FIT (her alma mater).

Steph Krout is an Executive Creative Director and SVP in pharmaceutical advertising, based in Chicago. With a career defined by award-winning work, Steph thrives at the intersection of science and humanity—crafting ideas that not only drive brands forward but also connect deeply with the people they serve. Known for leading with both vision and creativity, Steph is passionate about building strong, collaborative teams and pushing creative boundaries to deliver meaningful impact.

Tsanka Krusheva is one of Bulgaria’s most awarded creative directors, with nearly 20 years of experience leading campaigns for global brands such as Coca-Cola, Mastercard, IKEA, KFC, Nestlé, and Unilever. Her work has been recognized at international festivals including the Golden Drum, Epica, and Clio Awards. Yet, her proudest achievement remains the historic Bronze Lion her team at McCann Sofia won in 2021—the first-ever Cannes Lion in Bulgarian advertising history. Tsanka has also served as a jury member at Cannes Lions, White Square, Luum Awards, and others. Beyond advertising, she has worked as a journalist, radio host, and screenwriter for various TV programs. She is also a proud mother of two young creatives.

Ugur is a seasoned strategic leader with a remarkable 20+ years career in healthcare and pharmaceutical marketing, where he has consistently demonstrated his prowess in guiding teams and industry-leading companies toward the development and execution of strong commercial performance through impactful marketing strategies and engaging ideas that have the power to build and transform brands. Ugur's impact in the industry is underscored by his pivotal role in shaping and launching some of the most iconic brands within their respective categories. His work and leadership have not gone unnoticed, earning recognition from esteemed industry award shows.

He finds inspiration in the dynamic intersection of technology and health, dedicating himself to staying at the forefront of emerging trends. His commitment to excellence, coupled with his dedication to innovation, positions him as a driving force in the ever-evolving landscape of healthcare. During his leisure time, he enjoys spending quality moments with his family and constructing Lego sets with his son. An indulgence of his is jelly bellies, especially during the festive season, when he can savor a variety of flavors.

Based in Milan, after earning my bachelor's degree at the European Institute of Design, I gained several work experiences both abroad and in Italy. After a few years in consumer communication, my journey in healthcare began in 2006 at VML, continued at Havas Life, and brought me to The Bloc almost four years ago. I am an Art Director who loves words, who always wonders why about everything. I look for solutions and not just ideas. That’s how I live and work: keeping one eye on detail and the other on feasibility, seeking innovation while never forgetting the user experience. I always try to learn something new from every single experience.

Creativity with purpose – that’s what has driven Khalid for over 20 years in healthcare advertising and PR. He’s built teams, brought great ideas to life, and helped shape an industry dedicated to making a real difference. As Global Executive Creative Director at VML Health, Khalid spends his days helping creatives across Europe make impactful, meaningful work with radical empathy. So far, their efforts have been celebrated at shows including D&AD, Cannes Lions, Clio Health, the LIAs, Eurobest, The British Arrows, and The One Show. Not that he’s counting. Khalid has also judged PR and advertising shows from Cannes Lions and Dubai Lynx to the Creative Circle and Clio Health. And he’s served on criminal trial juries – twice. Fun fact: Khalid has a degree in biochemistry. So, in addition to his creativity, he brings a healthy dose of scientific rigour to his work.

Senior marketing professional with over 15 years of experience in brand strategy and media performance across Latin America. He has held leadership roles at companies such as LG, GE, Rappi, Essity, BETC Havas, and Havas Life, driving data-driven campaigns that integrate branding and performance. Specialized in full-funnel strategies—from awareness to conversion—he brings deep expertise in digital channels, retail media, game media, CTV, and omnichannel activations. Currently serving as Head of Marketing and Media at Havas Life, he leads impactful projects for major brands including GSK, Sanofi, Boston Scientific, and Nestlé Health Science. Recognized for his ability to generate measurable business results, he combines emerging technologies, market intelligence, and creative innovation. Throughout his career, he has built a strong track record of leading multidisciplinary teams and enhancing brand growth, relevance, and performance through strategic, insight-driven media planning and execution.

Ron is an innovative, digital, Creative Director who looks at every project—no matter how small—as an opportunity to create memorable, branded experiences. Ron has led the execution of digital-first ideas for various brands like Omvoh, Fasenra, Symbicort, Tremfya, Mirena & Kyleena, Viagra, Sutent, Abilify, Flonase, Breathe Right, Mirena & Kyleena, Nicorette-NicoDerm, and BD Veritor. He has gained exposure to multiple therapeutic areas, including digestive, neurology, oncology, men’s and women’s health, cardiovascular, respiratory, psoriasis, diabetes, circulatory, eye care, and smoking cessation. Ron is not only excited about doing innovative work, but he also loves teaching others how to do it. He has served as a Visiting Instructor at Miami Ad School and at Pratt Institute. In his spare time Ron volunteers as a mentor for aspiring young professionals from underserved communities and runs DiverseCreatives.com, an initiative he co-founded in 2020 for creatives of color in the ad industry.

Sarah has spent the last decade building a thriving creative culture, growing future talent, and leading teams to break industry boundaries. At ConcentricLife, she leads the creative center of excellence with her partner Joy Kelly, to bring best in class creative to match needs of the brand. Their work has garnered top honors at the Cannes Lions Festival of Creativity. She received the Grand Prix at the Clio Awards and has been awarded at LIA, D&AD, the One Show, Effies, New York Festival, the ANDY awards, and more. Both have served on award juries such as Clio Health and the ADC Fuse Awards.

Lyndon was into statutory audit in an earlier life. He had a knack with numbers – at least he believed he did. Later, he discovered he was also rather good with words. One thing led to another. Lyndon has been in the communication business for 22 years now. Before joining Exicon Group, Lyndon has led creative teams at Havas Life Sorento/Mumbai, Saatchi & Saatchi Focus/PHCG Mumbai, BrandCare India, Point Blank/Mumbai and until recently, McCann Health India. Lyndon has served as jury member at Cannes Lions, Spikes Asia, One Show, Clio Craft, NYF Health, Lisbon International Adfest, Saniss Awards Madrid, Abby Goafest, KCA and Big Bang Awards. He was the Health Jury Chair at Spikes Asia Singapore 2024. He has conducted sessions on brand-building and storytelling for marketing/medical teams at J&J, Abbott, Merck and Cipla. (It seems Lyndon wanted to be a teacher, at some unspecified point in his life.)

Patrycja Lukjanow is an awarded Creative Director with deep experience across consumer and health brands. Her work spans categories, continents, and channels — from snacks to rare disease, from New York to Warsaw. Her work has been recognized at major international award shows (the kind that make great doorstops), and she’s proudly served on juries for many of them. Patrycja is currently leading a team of creatives at Area 23 New York as SVP Creative Director, while continuing the search for New Yorks best taco. She’s always excited to serve on a jury and be inspired by the fact that in fact not everything has ‘been done’ before and how creatives continue to re shape ad land into something that bridges into popular culture. Patrycja’s bio was proudly written in the third person by her ghostwriter: a mildly overcaffeinated AI who’s been trained on decades of Simpsons and Seinfeld reruns.

Nina has a proven track record of creating buzz for brands. From radio spots you won’t skip to award-winning social media campaigns, to TV spots that reimagine what’s possible in the healthcare space, she loves creating advertising that stops you in your tracks. In her 10+ years in the healthcare advertising space, she’s helped reimagine campaigns for clients like Pfizer, Novartis, Amgen, and GSK. She has also amassed several awards in the process including the MM&M, Manny, and DTC Perspectives awards. She's thrilled to have the chance to evaluate the best in healthcare advertising.

Yih is a creative leader driving innovation at the intersection of healthcare, technology, and design. As Head of Art at Mosaic, she leads four thriving teams and fosters a culture of empathy, learning, and creative excellence. Her strategic vision has elevated the agency’s presence, increasing LinkedIn impressions from 318 to over 14,000 daily. Her leadership has contributed to multiple industry honors, including MM+M’s Market Access Campaign Gold in 2023, Market Access Agency of the Year in 2023 and 2024, and MANNY’s Agency of the Year in 2024. A passionate advocate for equity, inclusion, and women’s leadership in advertising, Yih mentors underrepresented talent and drives initiatives that amplify diverse voices. In 2024, she served as a Grand Jury member for the New York Festivals Health Awards. Her work continues to shape a more accessible, inclusive, and creatively bold future for healthcare communications.

Julien is a seasoned Group Art Supervisor with a unique blend of expertise in both pharmaceutical marketing and the creative arts. With a passion for bringing health science to life, Julien brings a holistic understanding of the pharmaceutical industry’s intricacies along with a keen eye for design. Driven by his innate creativity and desire to bridge the gap between science and art, Julien excels in crafting visually compelling campaigns that effectively communicate complex medical concepts to diverse audiences. His ability to merge scientific accuracy with captivating visuals ensures that campaigns not only meet regulatory standards but also resonate with target audiences on an emotional level. Julien has ideated for multimillion-dollar campaigns and designed tailored content for global launches for companies such as Otsuka Lundbeck, Bristol Myers Squibb, Merck & Co., and Nestle Health and well-known brands and megabrands. His work has spanned the endocrinology, cardiology, neurology, and oncology segments.

Ben Mallory is Executive Creative Director at Digitas Health, where he helps some of the world’s most transformative healthcare brands cut through complexity with ideas that move people and markets. With 25 years of experience spanning healthcare, tech, fashion, and telecom, he’s built products, platforms, services, and campaigns for AstraZeneca, Merck, Pfizer, Amgen, Tween Brands, Sprint, AOL, and more. Ben’s career has spanned both agency and client side including senior creative leadership at Evoke, and digital strategy and content innovation roles at AstraZeneca; giving him a rare 360° view of how big ideas become reality. He thrives at the intersection of storytelling and systems, pairing craft with the operational muscle to scale creativity across global brands. Whether launching breakthrough therapies or reimagining customer experiences, Ben brings a restless curiosity, a collaborative spirit, and an unwavering belief that great creative work can change lives.

Alyvia is a seasoned Creative Director with 20+ years of industry experience. An established creative force with a talent for crafting stories that move, inspire, and resonate, she has led multidisciplinary teams across global campaigns shaping narratives for iconic brands. Her work is defined by a deep understanding of culture, human behavior, and the power of story. More than a profession, this lifelong calling is rooted in her love for language, travel, and discovery. Her creative lens is sharpened by a curiosity for diverse cultural traditions. Whether exploring a Turkish spice market or writing over coffee in Paris, Alyvia draws inspiration from the textures, flavors, and stories of global everyday life. This personal tie to cultural exploration enriches her work with a belief that the best creative speaks not only to the mind but to the senses—and great storytelling, like great food, is meant to be shared.

“I didn’t set out to work in advertising, but, over time, it became a way to keep telling stories and experimenting with craft. And for me, healthcare seemed like the only space where the stories really matter.” That outlook guides Nick’s work as a director. He’s spent his career shaping creative that brings empathy, imagination, and humanity to healthcare stories. From global campaigns for the likes of AstraZeneca and Incyte, to challenger brands finding their voice. His films have earned recognition at LIA, Clio Health, The Creative Floor, New York Festivals, and the PM Society Awards, and praised for pushing pharma creativity into new territory. He can’t wait to discover the stories that matter most this year.

Daniel Massih has built his career in advertising by helping brands—from consumer to healthcare—tell meaningful and memorable stories. Originally from Brazil and now also a U.S. citizen, he’s had the opportunity to work with talented teams around the world throughout his international journey. Along the way, his work has been recognized by international award shows, featured in articles, and even included in a museum exhibition. He’s also been honored to serve as a jury member for festivals like the New York Festivals, including a recent third-time invitation.

Don is an award-winning creative director with 20+ years of shaping unforgettable brand stories across healthcare and beyond. A visionary storyteller and mentor, he thrives on the power of “What If,” inspiring teams to craft ideas that truly connect. From general to healthcare, dermatology to oncology, Don has led global brands and major product launches that have earned top honors from the One Show, MM+M, Manny Awards, LIA, Creative Floor and more. Outside the office, adventure drives him—whether it’s exploring new cultures, carving fresh powder with family, dog-sledding, or earning a Taekwondo World Title at age 50. For Don, every day is an opportunity to use creativity to make a difference.

With over 25 years of pioneering experience in healthcare and pharmaceutical advertising, John Mathew brings a wealth of strategic insight, creative expertise, and industry leadership that makes him an exceptional candidate for the role of jury member. Currently serving as Executive Vice President and Head of Health & Wellness at McCann World Group India, he has consistently demonstrated a deep understanding of healthcare narratives across Asian and global pharmaceutical markets.

John’s extensive leadership in healthcare advertising is marked by his ability to oversee award-winning campaigns that seamlessly blend scientific accuracy with compelling storytelling. His innovative approach has driven transformative growth for pharmaceutical brands through data-driven, patient-centric, and ethically responsible communication strategies. As a pioneer in integrating digital and integrated marketing solutions, he is well-versed in evaluating campaigns that are both impactful and culturally sensitive across diverse markets. His prior experience at prominent agencies and pharmaceutical companies, including R.K. Swamy BBDO, Novartis, Glenmark, Havas Life, and WPP Group, has provided him with a comprehensive understanding of global and regional healthcare communications. This background enables him to assess creative work through a balanced lens—considering scientific validity, strategic storytelling, digital innovation, and cultural relevance.

John’s reputation as a thought leader in healthcare marketing innovation, combined with his active participation as a speaker and panellist at industry forums, underscores his commitment to setting high standards of excellence. His ability to critically evaluate campaigns for their creativity, effectiveness, and ethical standards ensures that only the most impactful and responsible work is recognized. His deep knowledge of Asian and global pharmaceutical markets equips him to judge campaigns that are both locally resonant and globally competitive. This unique perspective ensures that the awards reflect the highest standards of innovation, integrity, and relevance in healthcare advertising.

In summary, John Mathew’s strategic vision, industry experience, digital expertise, and commitment to ethical, patient-centric communication make him an ideal jury member. His participation will ensure that the awards celebrate truly exceptional work that pushes the boundaries of creativity while maintaining the highest standards of integrity in healthcare advertising.

Tracy is an award-winning creative leader who has cultivated her talent at iconic agencies, including VML, Wunderman, JWT and more. Along the way, she has created memorable work for Fortune 500 clients across health and wellness and has worked in every channel from social, digital and e-com, to broadcast, experiential and corporate communications. Additionally, she is an expert conceptor who develops original ideas that generate revenue, buzz and results.

Nic is an internationally awarded creative leader who writes, directs, designs, illustrates and ideates. He can even change your spare tyre if you ask nicely. Peaking far too early in his career as a Cannes Young Lions finalist, he’s been chasing that high ever since by baiting Nickelback on Twitter, forming a secret society for MINI Cooper, making babies out of beard hair and trolling teenagers online to get them to stop vaping.

Darcy McCarthy is an Executive Director at McKinney, where she joined in 2022 to build McKinney Health. Partnering with her longtime mentor, Michael McNamara, she led the team in winning 8 new accounts including Alcon and Biogen, hiring 40+ new employees, and building health specific processes. Before McKinney, Darcy spent most of her career at Havas, leading launch teams for major clients Amgen and Alcon. She rose quickly through the ranks after proving herself early on contributing to significant global launches, and pitches. Beyond work, Darcy is a co-chair at the Alzheimer’s Association, and her fundraising efforts have raised over $25,000. She was recognized as a “Woman to Watch” in 2017, and remains an industry leader, participating in key events to advance healthcare advertising.

Colleen serves as the creative lead across all healthcare business in the US. She has 15+ years experience helping healthcare companies launch new products, develop relatable brands, activate memorable experiences, and execute award-winning earned campaigns with massive reach. Throughout her career, she has served as creative lead for clients including Allergan, BI/Lilly, Merck, Novartis, Novo Nordisk, Pfizer, Regeneron, Sanofi, TherapeuticsMD and Vertex, among others. Colleen has also held positions including Group Creative Director, Weber Shandwick, where she assembled the perfect team of creative talent to support their growing portfolio of health businesses including Novartis, Pfizer and Sanofi Genzyme / Regeneron.

As the Experiential creative lead at Spiro, Colleen honed her skills in creating branded experiences and events for a wide variety of clients extending beyond healthcare to wellness brands like Dove. And while at The Working Assembly she oversaw crafting of HCP campaigns for the Allergan Aesthetics portfolio. Additional accomplishments include Colleen leading her clients to receiving award-winning brand recognition, including “Best in Public Health Awareness” from PRWeek for Sanofi Flu Vaccines, “Convince me to Vaxx, Best Website” from MM&M for Anti-Boxx, and a “Silver Lion” from Cannes Health for Vagina Appreciation Day for Annovera.

Colleen holds a B.F.A. in Graphic Design from the College for Creative Studies in Detroit. She lives in New York City and spends her free time wandering art galleries and zipping around the city on her motorcycle.

John is a Executive Creative Director with a background in Design & Art Direction. He’s an unhealthy obsession about how we move the healthcare industry forward. Having worked in healthcare for well over a decade, he has seen a huge transformation within the industry. Helping shape and push healthcare advertising forwards by working on a huge variety of campaigns. From global blockbuster drug launches in diabetes, psoriasis and oncology, to campaigns for local charities. He’s also written a children’s book helping parents spot early signs of dyslexia and developed a football badge that helps people learn CPR.

Morgan began her advertising career in project management, learning the processes and organizational sides of the business. She then made the switch to the creative world, leveraging her artistic inclinations to find her current home as a Group Art Supervisor. During her 7+ years in the Pharma and Healthcare space, Morgan has worked with a range of disease states and has focused experience in Oncology, Rheumatology, and Allergy/Hematology. She also has a passion for women’s health and has spent years working in pro bono spaces to support domestic violence non-profits. Outside of work Morgan is often found traveling the US working on her goal of visiting the 63 National Parks and all 50 states. And when she’s home, she’s probably curled up on the couch with a good book, or doing some more local exploring around New York.

Zack is a Creative Director at CultHealth. With a background in design, Zack brings a strong visual eye to everything he works on. He moves easily across teams and disciplines—sometimes leading, sometimes just helping things click.

Rodrigo Mitma is an award-winning, art-based creative director with 14 years of experience across two continents, shaping local, regional, and global work for brands including GSK, HBO Max, J&J, Mazda, Pepsi, P&G, and Samsung. Specialising in social-first ideas, Rodrigo creates impactful content and activations that spark engagement and strengthen brand narratives. His campaigns have been recognised at Cannes Lions, D&AD Impact, Clio, Effie, LIA, MAD STARS, and Spikes Asia. He thrives on immersing himself in diverse creative ideas, relishing the opportunity to examine the world’s best work and the inventive ways it overcomes complex challenges.

Passionate about visual art, comics, and the art of storytelling through illustration, Fernando brings vision and strong narratives to every project. With a deep appreciation for visual storytelling, he explores the balance between composition, design, and narrative flow. With over 14 years of experience, he has built a creative career with an art direction background, working in global agencies such as BBDO, DDB, and McCann Worldgroup. His work has been recognized at major advertising festivals such as Cannes Lions, The One Show, Clio, and LIA. Beyond advertising, Fernando wrote and produced a comic book using the first version of Midjourney, and one of his campaigns was selected in 2018 at the prestigious Annecy International Animation Film Festival.

Creative Director (copy background) with over two decades of global experience, shaping ideas for iconic brands at leading agencies in Brazil, the UK, the US and Spain. Gui's work has earned recognition at major international festivals, including Cannes Lions, D&AD, The One Show, Clio, LIA and many more. In parallel, he has written for famous publications such as Men’s Health Brasil, Top Magazine, Top Destinations and Época São Paulo. Outside the world of advertising, Gui is passionate about improv and hopes to bring that energy to the stage someday.

With over 25 years of experience in marketing, advertising, and design, Lauren Naima has led some of the industry’s most iconic brands. As Executive Creative Director, she is driven by a passion for originality—creating work that breaks boundaries and redefines what’s possible. Her creative leadership spans everything from national television campaigns to innovative strategies targeting high-science specialists. Lauren’s work has earned widespread recognition, with awards and accolades from across the industry.

A seasoned, award-winning creative leader with over 20 years of industry experience, Gregory Nance has built a career crafting and launching brand campaigns and platforms to drive breakthrough, innovative and memorable storytelling on both a national and global scale. After successful stints on the consumer side of the industry at top agencies including Grey, FCB, Ogilvy and BBDO, Greg developed a passion for the creative potential available in the health space, aiming to bring humanity and heart to spaces where brands communicate and connect with patients, providers and the public. A fourth-generation Texan, Greg currently resides with his wife and two kiddos in Jackson Heights, NYC, and outside of work and spending time with the fam he enjoys playing and performing music, finding pickup games of handball and occasionally purveying preposterously corny dad jokes.

Brazilian-born. Human-obsessed. I turn health insights into bold, award-winning ideas that move people and brands forward.

Beverley is CEO of VCCP Health, an independent agency recognised for challenging category conventions and delivering bold, human-centred campaigns in health, wellness, and pharma. She began her career at Pfizer before moving into healthcare advertising in 2001, holding leadership roles at TBWA and DDB before joining VCCP Health in 2012. With over 20 years’ experience, Beverley is a passionate advocate for creativity in healthcare, fostering the conditions for great ideas to thrive and ensuring they are as compelling and beautifully crafted as any consumer campaign. Under her leadership, VCCP Health has been highly awarded at global shows including Cannes Lions, Clio Health, and DA&D, producing work that cuts through complexity, connects deeply with audiences, and drives meaningful change. In recognition of her impact, she was named one of Campaign’s 40 Over 40, celebrating her as a leader shaping the future of healthcare communications.

Jenn is currently the SVP, Group Creative Director at CultHealth. She has spent much of her career in providing creative solutions across multiple channels for clients in consumer, health, and wellness advertising in both the US and global landscape. She has partnered with clients to deliver impactful work for brands in all stages of the product life cycle in categories from wearable tech to medical cannabis. Jenn combines a love of science and storytelling with a passion for creativity and craft to develop compelling creative that defines and builds brand presence. She believes that smart creative work can change minds and drive behavior because it fosters empowering conversations.

I'm usually the calm guy in the creative storm. From the biggest agencies in the industry to niche start ups, I've learned how to lead a team to deliver creative solutions that build brands, win awards, and make a chaotic situation suddenly feel under control. I try and bring optimism, humility, and perspective to every single meeting I step into. I'm also a baseball nut and a hiking machine (I've visited 27 MLB stadiums and 37 National Parks). Check out the NuckolBall podcast if you want a sense of me as a writer, a dad, and a person.

Brett O’Connor is a creative force with a long-standing presence on the global awards stage, either winning or judging at all the top shows. His deep respect for the transformative power of these platforms reflects a career devoted to raising the bar on creative standards across the industry. He began in consumer advertising before making a defining shift into healthcare at McCann Health, a move that led to his proudest achievement: founding VCCP Health. Under Brett’s creative leadership, what began as a small London shop has grown into one of the most awarded healthcare agencies in the world. Outside the office, Brett finds calm (and a fair bit of chaos) in the English countryside. He runs a fly-fishing business and even named his children, Finn and Brook, after his favourite pastime. Life with his wife Holly and their two kids may not always be as tranquil as a riverbank, but it’s where he’s happiest, balancing the creative hustle with life’s finer details.

Rodrigo Panucci is EVP, Head of Art at Ogilvy Health New York. Prior to joining Ogilvy in 2024, he was EVP, Head of Craft and Design at Wunderman Thompson (now VML), and VP Creative Director at Area 23, where he led global launches for Bayer and Boehringer Ingelheim. Earlier, Rodrigo spent five years at Publicis North America and built his career in Brazil at Africa DDB, Publicis, and JWT. With nearly 20 years of experience across pharma and consumer, he has created work for brands including Sanofi, Bayer, Lilly, Heineken, P&G, Nestlé, Walmart, GM, and Unilever. His focus on craft and storytelling has earned recognition at Cannes Lions, The One Show, Clio, ADC, LIAs, New York Festivals, and MM+M. Rodrigo’s collaborative approach has helped deliver award-winning campaigns from the first-ever Walmart Super Bowl spot to healthcare launches that redefine the category.

Jasmine Papillon-Smith is an award-winning Associate Creative Director with over a decade in advertising in Canada and the UK. She believes the best ideas are elegant and intuitive, hacking existing systems to benefit both people and brands. Just last year, she helped develop Fire Bloom, a beer made from the ingredients of wildfires to help fight back against them, putting a tiny brewery on a big map, planting over 200,000 trees, and collecting a few awards along the way. Oh, and she still thinks great writing makes all the difference.

Inna Pashniak is a leading digital marketing strategist with over 10 years of experience in healthcare and pharmaceutical marketing. She has founded her own media agency in the U.S. and is passionate about digital advertising, specifically in a health and wellness sphere.

Creative Director and strategic copywriter with extensive expertise and focus on global brands, team management, pitches, influencers, social networks and technology. Experience in renowned agencies and creative leadership for major brands and various segments (Automotive, Technology, Health, Banking, Industry, retail, among others).

Cristina is an Associate Creative Director with more than a decade of experience bringing ideas to life at agencies like BBDO, DDB, and McCann Worldgroup. Today, she works with Opella, creating campaigns that connect brands with people in meaningful ways. Along the way, her work has been recognized at major international festivals such as Cannes Lions, One Show, Clio and ADC. With a background in product design, she has a deep love for craft and a passion for exploring how creativity and technology together can shape user experiences that truly matter. Curious and always hands-on, Cristina sees every brief as an opportunity to push ideas further and make creativity resonate.

André is the Chief Creative Officer at Delta MullenLowe in Ecuador. He brings over 30 years of experience in the advertising industry. His career began as a copywriter at DPZ Rio de Janeiro, one of Brazil's most iconic agencies. He also worked at Contemporânea, a creative boutique in the same city. Later, he moved to São Paulo to join DM9DDB as a Creative Director. At DM9DDB, André played a key role in earning the Agency of the Year award at the Cannes Lions Festival in 2009. ABP (Brazilian Advertising Association) recognized him as Brazil's Best Creative Director. He has received numerous awards from the most important advertising festivals, such as Cannes Lions, The One Show, D&AD, Clio, and LIA. He has also worked with leading agencies such as Y&R, JWT, MullenLowe Brasil, and Momentum. His leadership has driven new business and created memorable campaigns for global brands like Johnson's Baby, Unilever, AB InBev, and Movistar.

In 2018, he took on a new challenge by moving to Colombia to become CCO of the DDB Colombia Group, where he led a team of over 100 creatives and worked with major clients such as BBVA, Claro, AB InBev, Avianca Global, and McDonald's.

Now in Ecuador, André leads the creative vision at Delta MullenLowe, where his leadership has helped the agency earn the title of Agency of the Year three times at the Lux Awards and Agency of the Year at FIAP. His work has also contributed to national and international recognition, with awards from Clio, El Ojo, Effie Ecuador, and many other prestigious festivals.

Not many love stories start with “Important Safety Information.” But then again, Olivia isn’t like many copywriters. She began her tenure in healthcare advertising as an assistant account executive working on OTC brands. After accepting that she was not actually proficient in Excel, Olivia soon realized that her true passion lay in storytelling. From there, she hit the ground running with a singular mission: to bring brands to life. Over a decade and multiple industry awards later, Olivia and copywriting are still going strong. Now as a Creative Director at TANK, she is dedicated to making beautiful creative that is deeply grounded in the emotional and strategic insights that make our work meaningful for the people who need it most. Olivia is inspired every day by the lives we touch and the impactful work we do—and the honeymoon is far from over.

I’m Sarika, a Senior Designer based in NYC, currently at MRM Health, where I craft branding, design systems, and campaigns for healthcare clients. My work spans both DTC and HCP categories, from disease-state education to large-scale launches. Before MRM, I honed my skills at TBWA\Chiat\Day NY and Terri & Sandy. I thrive on big ideas that transform insights into memorable experiences, and I believe beautiful design and purposeful storytelling always go hand in hand.

Christina is a dynamic B2B marketing executive with over two decades of global experience spanning APAC, EMEA, and North America. Passionate about driving measurable growth, with a proven track record of delivering millions in revenue and boosting brand awareness by 250%. Adept at leading high-performing teams, Christina thrives on solving complex business challenges. She excels at transforming marketing functions to accelerate performance, always with a sharp focus on ROI and cross-functional collaboration. Leveraging emerging technologies like AI, she creates competitive advantages that boost efficiency and growth across the entire customer journey. Christina is also a founding council member of Pass Her the Mic

Morgan Pilgrim is VP, Strategy Director at The Considered, where she leads healthcare marketing that puts people at the center. With a background in public health, Morgan believes storytelling rooted in behavior change has the power to break down barriers to treatment access and build lasting connections between patients, providers, and brands. Her work spans pharmaceutical campaigns that translate complex science into narratives that are empathetic, actionable, and impactful. She previously shaped global content strategy at Havas Health Network and produced social impact storytelling at NowThis Media, experiences that reinforced her conviction in the role of narrative to drive change. A certified yoga instructor, Morgan integrates principles of mindfulness and compassion into her approach, grounding strategy in human insight. She is passionate about delivering creative that resonates with audiences and creates measurable impact in people’s lives.

With over 20 years of experience in marketing and communications, Dirk began his career at a boutique, owner-managed healthcare agency before progressing to sales and marketing roles at global organizations such as Deutsche Post DHL, Sony, and Johnson & Johnson (Janssen). Driven by a passion for healthcare marketing, which was particularly sparked by his time at Johnson & Johnson, he made the uncommon move from the client side back to the agency world—returning to where his professional journey began. After more than eight years as Managing Director at Havas Health, Dirk now serves as Managing Director at Digitas Germany (Publicis Groupe), where he leads the agency’s health business—overseeing teams across four cities—with strategic focus and creative vision.

Abby started her career in design when she was 5, creating business cards in Microsoft Publisher for her budding private detective agency. While being a private eye never took off, her eye for design and knack for solving tricky problems did. With degrees in fine art and graphic design, she’s spent the past 15 years revealing the beauty in data and elevating experiences across industries—from retail and restaurant experience design to healthcare advertising in DTC, HCP, and Payer markets. Today, Abby leads the Design Team at MRM Health, where she brings passion and energy to inspire change, spark joy, and deliver meaningful design for brands including Dexcom, GSK, Madrigal, and many more.

With a background in science and a love of writing, it's no surprise Gillian became a medical copywriter. Her passion for simplifying complex medical concepts into accessible and engaging campaigns reflects her belief in the power of storytelling. As Group Copy Supervisor at FCB Health, she continues her dedication to create work that not only informs but inspires change.

Born in Brazil and raised across countries including Paraguay, Venezuela, Argentina, the United Kingdom, and the United States, Percilla now lives and works in New York City. Over her 13-year career in advertising, she has worked in São Paulo, Miami, and New York, earning dozens of international awards such as Cannes Lions, D&AD, NY Festivals, Clios, Effies, and Graphis. In 2016, she was shortlisted for the prestigious Cannes Lions See It Be It program. Since 2020, Percilla has served as a judge for major industry honors, including the Clios, One Show, Effies, Webby Awards, AdStars, Anthem Awards, PHNX, and Lisbon Advertising Awards. She has also taught at Miami Ad School and mentored young creatives through The One Show portfolio review. As a Latina and lifelong expat, she is committed to mentoring emerging talent and fostering inclusion and diversity in every project she undertakes.

Eric Rigaud is CEO of Buoyant, an award-winning, full-service multicultural marketing and communications agency founded in 2015. Buoyant transforms outdated narratives into compelling stories and campaigns that elevate underrepresented perspectives and deliver measurable results. Eric is also a Peabody award-winning music supervisor and consulting producer working on such films as Time Is Illmatic, The First Step, City of Trees and most recently the 2025 Berlinale / Golden Bear winning documentary, Holding Liat. Eric is a graduate of Georgetown University and Berklee College of Music (magna cum laude).

Sean is a true Internationalist, a creative leader with over 20 years’ experience in health communications across North America, Australia, North Asia, and Southeast Asia. His infectious enthusiasm for creativity, health, and technology are renowned for opening client’s minds and new business channels alike. Sean has worked in every health and pharma category from infant nutrition through to end-stage cancer pain, weight-loss to cleft palate, and from erectile dysfunction to facial aesthetics. The work that has come out of this has been recognised at major shows including Cannes, D&AD, and the One Show. Having spent half his life in Asia and the other half in North America, Sean brings to the table a unique understanding of creativity and more importantly of culture – as it relates to both the East and the West.

For the past 20 years, Sinead has worked on some of the world's most well-loved brands and was most recently EVP, Executive Creative Director at MRM /McCann Worldgroup New York. Her work has won over 80 global awards, including two Grand Prix and multiple Cannes Lions, and she has been a juror on many of the industry’s leading award shows, including Cannes, LIA, CLIOs and NYF. Much of her work has shaped cultural conversations, including the likes of the ‘I Touch Myself Project’ with Serena Williams, which reached over a billion people during Breast Cancer Awareness Month; the global data-led ‘Subway Live Feed’ campaign, which fed over 13 million people in need across 60 countries and gave Subway its biggest sales day in history; and ‘Rethink Praise,’ a feature-length documentary which exposed gender bias in parenting, making Avon the most loved brand in Brazil. She holds a PhD in Communications.

Kat is the Global CEO of Miroma Project Factory. She has worked in digital solutions for over fourteen years; she is committed to delivering effective, measurable and innovative marketing and digital solutions to improve the commercial positions of complex businesses. Kat adores the concept of brand personalities and how to bring them to life through digital interaction, with demonstrated expertise and success in all facets of display, digital, economy, social advertising and many CRM systems. Kat enjoys leading teams to deliver significant results-orientated outcomes. She is attracted to challenges with a proven ability to lead and manage projects at strategic levels with a high degree of maturity, leadership skills and excellence in commercial acumen applied to all jobs. She has worked across brands such as Neura, 20th Century Fox, Qantas, Pallion, Roller Software and CSIRO. She worked across a broad range of digital systems and is technology agnostic with a strong focus on commercialisation and scale. Kat has been with us for eight years.

Eduardo (Eddie) is VP, Director of Technology at Area 23, where he works at the intersection of creativity, tech, and human connection. With roots in art direction and a deep understanding of how people engage with ideas, he helps teams use technology not just to build things—but to make them feel real, emotional, and alive. His goal: make the work work harder, without losing the heart.

Kirk brings a global lens to the Canadian healthcare landscape, shaped by experience across three major markets. He earned his BA in Communication Arts (Art Direction) from the prestigious Central Saint Martins in London, where he began his career working on major consumer brands like Pepsi. After two years in the UK, Kirk moved to New York City, spending the next decade honing his craft in professional healthcare advertising. Now based in Canada, Kirk leads with a strong strategic foundation and a passion for smart, impactful creative. As a Creative Director, he collaborates closely with medical writers and art directors to ensure each brand’s vision is executed with clarity, insight, and style. From Orthopedics to Ophthalmology, Kirk brings energy, focus, and a deep commitment to meaningful, effective work. Fun Fact: Kirk was born in Leamington, Ontario—Canada’s tomato capital—but don’t offer him one… he can’t stand tomatoes.

Joanna Ruiz is a visionary leader in pharmaceutical and healthcare marketing whose extensive background in advertising spans a variety of top healthcare agencies. Recognized as the MM+M 2025 Pinnacle Award Honoree, she has consistently set the standard for excellence in healthcare communications. Over the course of her career, Joanna has built a reputation for driving breakthrough creativity and relentless innovation—skills honed through pivotal roles at several premier advertising agencies, including Havas, BBDO, Oglivy and Grey. Since joining Deloitte Digital in 2022 as the Health Agency leader, Joanna has redefined the narrative for life sciences and healthcare marketing. She pioneered the development of a unique Consulting + Creativity offering that not only delivered organic growth but also secured the first- ever Agency work for a diverse portfolio of biopharma, medtech, and healthcare clients.

Under her leadership, her team has racked up over 50 industry awards spanning categories such as brand, advertising, social media, and data—underscoring her ability to convert creative vision into substantial revenue opportunities. Joanna’s career is marked by her strategic ability to build and operationalize world-class creative teams. From her early days at leading healthcare agencies to her current role at Deloitte Digital, she has consistently created culturally relevant, emotionally engaging campaigns that transform brands into market leaders. Her work has not only driven sales and increased brand equity but also set a benchmark for innovation in an ever-evolving industry.

A passionate advocate for diversity, inclusion, and women’s health, Joanna uses her platform to influence change both within her organization and across the industry. She has actively participated in high-profile panels—most recently with NYWICI on March 7, 2025—addressing equality and the future of women in healthcare. As a mentor and a champion of inclusive workplace culture, she builds teams that leverage diverse perspectives to drive innovation and foster lasting impact.

With her rich experience in top healthcare agencies and a proven track record of industry-leading accomplishments, Joanna Ruiz continues to shape the future of healthcare marketing through visionary leadership, creative excellence, and an unwavering commitment to inclusivity.

Alok Saini is a multi-award-winning creative leader with over 18 years of experience in pharma and health & wellness communication. Currently Creative Manager at ZS Associates, he leads cross-functional teams to deliver strategic, multi-channel campaigns for global clients. Alok’s work has been recognised at Cannes Lions, Clio Health, EFFIEs, and The Creative Floor Awards, among others. His career spans leadership roles at McCann Health India, McCann Torre Lazur London, and other agencies, where he has driven campaigns for brands like GSK, Nestlé Nutrition, and Abbott across India, Europe, and MEA. A former jury member for Clio Health, the Webby Awards, and NY Global Awards, Alok is known for shaping emotionally resonant, insight-driven storytelling that moves audiences and markets alike.

Healthcare thrives when creativity, purpose, and science work seamlessly together. Utsavi brings this vision to life, combining her passion for science with thoughtful creativity and a focus on reshaping the healthcare narrative. Having worked with Pfizer and Viatris in pharmaceuticals, at the heart of healthcare strategy and medical affairs, she then moved to the agency world, leading medical teams at McCann, MIMS, and Publicis. Fuelled by a lifelong love for science, she ensures every idea is grounded in evidence, guided by compliance, and inspired by patient stories. She believes creativity is a solution-driven science, and that the best briefs come from listening to patients, because that’s where real insights live. For Utsavi, healthcare communications aren’t just about crafting messages—they’re about making a real difference. As she often says, “The most powerful ideas don’t just tell a story, they save a life.” And now, it’s time to save women’s lives.

Founder and CEO of the advertising agency Umbilical and the audiovisual content creation company Amniotic.tv; Bloc Global Creative Council member, International Jury, Mentor, Professor and Keynote Speaker. Working on healthcare communications over the last 25 years and his work has been honored at both national and international competitions. Before becoming independent he was Executive Creative Director at Ogilvy Healthcare BCN and Torre Lazur McCann BCN. Xavier was the first Spanish Creative Director to be selected as a Jury member at the Cannes Lions Health and the Executive Jury of Clio Health. He also has been jury in the NYF Health, LIA Awards, RxClub Awards, The Global Awards, Lisbon Health Awards. He is former President of the Aspid Awards. Author of "Handbook of Pharmaceutical Advertising. More than 2000 slogans, headlines and advertising slogans in the healthcare marketing campaigns" he strongly believes in positive thinking and joy.

Pam Savage, PhD, EVP, Group Creative Director may have started her professional career as a scientist (ask her about E. coli), but she has always been a writer at heart. She seeks the good in pharma, from the words that can give hope to cancer patients in their darkest moments to finding ways to help kids cope with social distancing during a global pandemic. She has worked across disease states, from cardiology to virology, specializing in high science and rare diseases. Pam joined Area 23 in 2013. She fully lives Area 23’s ‘What If’ philosophy, combining her love of science with innovation, as evidenced by the Grand Clio and double Cannes Lions Grand Prix-winning SICK BEATS airway clearance vest for kids with cystic fibrosis.

From human health to animal health to tourism, retail, and more, Brent’s 25+ year career has touched a wide variety of domestic and international brands. A writer by trade, his storytelling approach has helped his team dream up and launch several marketing innovations, including the industry’s first virtual and augmented reality app for retinal disease. A strategic sense and a thirst for big ideas have helped his work win an array of awards, including Best TV, Best Integrated Campaign, Best Print, Best Consumer Website, and Best App across all the major industry shows.

Lily is a writer and language-lover working hard to create healthcare advertising that’s simple and effective. She started her career in government where she learned the importance of making sure critical health information is easy to understand. At Area 23, she strives to put the audience first by creating big ideas that are relevant and unforgettable.

Alex is a seasoned creative leader with two decades of experience building brands across both consumer and pharma. Most recently, she helped grow McKinney’s New York office and launched McKinney Health, a practice designed to bridge the gap between health and life. Before McKinney, Alex was a Group Creative Director at 360i, where she led social-first, award-winning work for brands like Champion, Lean Cuisine, Target, and National Geographic. Earlier in her career, she honed her big-idea chops at BBDO and Saatchi & Saatchi, shaping campaigns for global consumer brands including Starbucks, Sony, GE, AMP Energy, and Mountain Dew. Alex thrives at the intersection of storytelling, craft, and culture. Her work consistently sparks engagement, drives results, and gets people talking.

Jake is a Creative Director with over a decade of experience in healthcare advertising. He is passionate about ideas that fuse tangible data with free-flowing creativity. His work spans global and US launches in nearly every major therapeutic area, from rare diseases to blockbuster brands, “everything head to toe,” as he says. Jake has won awards at Cannes, Clios, NYF, LIA, and more for campaigns including Most Beautiful Sound. His background combines a strategic understanding of science with a knack for storytelling that resonates across audiences. Outside of work, Jake enjoys traveling the world with his wife or relaxing at home with their cat while watching NFL RedZone.

A Brooklyn girl by birth—and at heart—Jamie started her career as a paralegal. After concluding there were far more enjoyable ways to spend her day, she returned to her true passion—writing. Beginning as a creative assistant at Ogilvy, she went on her first shoot for Honey Bunches of Oats and was hooked. Following cereal-filled beginnings, she worked as an award-winning creative at Ogilvy, mcgarrybowen and Publicis, among others. While there, she worked on everything from Disney and Crayola to Verizon, Heineken, Blistex, Citi, and United. Deeply invested in establishing gender equality among creatives (and in life) Jamie’s spearheaded a number of initiatives geared towards accomplishing that goal. As such, female empowerment is the focus of much of the work she’s most proud of in her portfolio. When not writing ads, she’s exploring the world, participating in triathlons, and spending time with her friends, family and dog, Zoe.

With nearly 20 years of experience in healthcare advertising, Philip remains passionate about the power of creativity to improve lives for patients and drive effectiveness for healthcare brands. He has created award-winning campaigns for consumers and HCPs, for blockbuster brands and small biotech companies, from disease awareness campaigns to groundbreaking new product launches. He leads teams to push creative boundaries, deliver meaningful results for clients and advance the industry through innovative thinking.

18 years of award-winning consumer, healthcare and wellness experience, working pretty much in every category—and "always down to clown".

A collaborative, strategic, positive creative leader in health and wellness, Emily has 20-plus years of DTC, HCP, and global experience, telling compelling, meaningful, and relevant omnichannel stories. Emily has served on juries for numerous awards shows, including CLIO Health Awards, Le Book Connections, and Cannes Lions, and she is thrilled to return to the NY Festivals Awards for a second time.

With nearly 20 years of penning stories for impactful campaigns, I’ve been dedicating the last decade to reshaping the healthcare landscape through creativity. I believe that being a creative isn’t just a skill, it’s being part of a movement, one with the power to transform lives and disrupt norms. In the world of health, I've partnered with some of the most influential brands, merging strategy with imagination to drive results that resonate. It's not just about thinking outside the box, but about redefining it, bringing innovation into everyday life in ways that inspire, connect, and elevate. My mission is clear: to leave a legacy that speaks to the human experience and sparks lasting change.

Creative Director, working in health with over 15 years of experience working on global brands across a variety of therapy areas. Multi-awarded producing campaigns across consumer, health and pharma. Living and working in the UK.

I’m an award-winning, London-based Creative with over 17 years of advertising experience. Known for pushing boundaries, I bring original ideas that redefine norms, backed by a broad skill set across multiple creative disciplines. I lead and mentor teams with a strong focus on style, craft, and effectiveness. I’ve successfully led campaigns across the UK, EMEA, and APAC regions, navigating cultural nuances and market dynamics. I recently revitalised a declining creative output, mentoring a team of six to deliver stronger, braver work. Career highlights include helping launch the award-winning Cancer Currency campaign for Europa Donna, which drove policy change around metastatic breast cancer across Europe. My pitching ability has secured major wins — notably the Bayer Women’s Healthcare pitch, competing against 10 global agencies and 30+ creative ideas. I also mentor emerging talent through the SheSays program, supporting women as they grow their careers in advertising and communications.

Guy is a multi award-winning creative leader whose work spans global consumer and health campaigns. A graduate of the renowned Watford College Copywriting & Art Direction course, he began at AMV BBDO London on Pepsi, Wrangler and more, later helping launch Spotify in the UK, creating the first campaign to run on the platform. He joined McCann Health London, an IPG Health Company in 2011, becoming ECD in 2021. A champion of diversity, he launched a first-of-its-kind UK program to bring talent from all backgrounds into the industry, and has delivered acclaimed campaigns tackling health challenges in minority communities. His work has won top honours at Cannes Lions, EFFIES, Clios, D&AD and more, and was ranked by D&AD as #4 ECD Globally (2022), and as #2 UK ECD by The One Show.

With more than 20 years in the advertising industry Fabio is today CCO at McCannHealthBoot. Fabio started his Creative Director career in 2001 when he helped to launch the IBM Innovation Center (now IBM iX), one of the first merge between consulting and advertising. In 2007, he moved to agency.com and in the following 4 years was at TBWA as Creative Director. In 2013 he joined FCB Italy as Executive Creative Director and achieved the first Cannes Lion of the agency history. Passionate about photography, basketball and fishing, he is also a university teacher and coordinator. In his career won tens of international awards and he has been Juror at CANNES LIONS, NY FESTIVAL, ONE SHOW, EUROBEST, ADCI, LISBON ADV FESTIVAL, LEBOOK CONNECT. In 2024 Fabio has been named Health Ambassador of Art Director Club Italy

Since I was a child I was fascinated by graphics. I cultivated my passion and here I am. I have always worked in the healthcare field. every day and every project is a challenge, which allows me to give vent to my creativity. I love my job.

Victor Toyofuku is an award-winning art director with a sharp eye, a big heart, and a knack for turning bold ideas into campaigns that actually connect. With 16+ years of experience, Victor kicked off his career in consumer advertising before switching gears to pharma after moving to the U.S. in 2022. Since then, he’s led creative for major campaigns—including Moderna’s first-ever institutional launch—and helped his previous agency become the most awarded pharma shop in Omnicom Group history. Casual. Victor’s known for his storytelling, attention to detail, and ability to make work that sticks. He’s picked up more than 80 international awards along the way—but who’s counting? (He is. It’s color-coded.) He currently lives in New York, still trying to convince everyone that Brazilian pizza is better. And honestly? He might be right.

Emanuele has over 20 years of experience in healthcare communications and currently he leads a large creative team working on assignments at domestic and international and global levels. Soon after graduating in sciences, he specialised in Comic Illustrations & Computer Graphics at the European Institute of Design (Milan); his scientific background combined with this artistic training provided a perfect combination for stepping into the world of healthcare communications.

Before joining S&H in year 2000, he worked for Ogilvy and for a number of design boutiques. He left Sudler briefly to work at LeoBurnet healthcare division for 2 years working on both healthcare and consumer clients, but was approached to return to the Sudler network, than in 2014 he moved in the Havas group where he become Executive Creative Director and Innovation Lead. He has a experience which covers all aspects of creativity – from TV to print, branding, internet/new media and digital strategies for substantial healthcare brands in wide range of therapeutic areas.He has been responsible for and contributed to many successful projects, including Bayer’s Global Oncology Franchise, the global campaigns for Adalat (cardiovascular) and Glucobay (diabetes), the pan-EU launches of Pfizer’s Vfend (anti-infective) and BI’s Ariclaim (SUI), the EU pre-launch/launch of Onglyza (diabetes – AstraZeneca/BMS).

In addition, He had also handled the domestic launches of Viagra (ED),Vimovo (osteoarthritis), NovoSeven (acquired haemophilia), Brilique (ACS), Bayer Italy Corporate Image and the Cardioaspirin stroke prevention public awareness campaign. His creative work has been recognized by international awards at the Rx Club, the IPA Best of Health and the Globals. Apart from his agency work he has been Professor of Art Direction at Milan’s European Institute of Design for six years which he finds very engaging and rewarding.

Oliver is an accomplished creative leader passionate about crafting healthcare communications that are as meaningful as they are impactful. With over 20 years of advertising experience, his career spans multiple markets and brand categories across the UK, Europe, and North America—launching new products and revitalizing existing ones across both consumer and healthcare sectors. Since joining Klick, Oliver was one of the minds behind the award-winning Lifesaving Radio––the world’s first AI radio station clinically designed to optimize surgical performance and save lives. Oliver’s work has been recognized by award shows like Cannes Lions, The Clio Awards, London International Awards and The Effies––but he’s a true believer that effective, life-changing work for his clients and the people touched by the products is the ultimate reward.

Born in the Brazilian Amazon, I'm an art director by training and have over 17 years of experience. I've worked for a variety of global clients, including Heineken, Volkswagen, Audi, Ambev, Heinz, and Santander, and have won numerous international awards.

Lillianna Vazquez is a VP Associate Creative Director of Art, currently working at Humancare, an IPG Health Company. She has led award-winning campaigns across Pet Health, Beauty, Dermatology, Nutrition, Chronic Migraine, Immunology, Neurology, and Women’s Health. Her work has been internationally recognized by Cannes Lions, D&AD, The One Show, Clios, and Effie. Known for blending cultural edge with emotional depth, she continues to push brands into unexpected, unforgettable spaces.

I’m currently a Creative Director at Grey Health. Previously, I served as Creative Director at FCB Health New York, where I led HCP and DTC campaigns across a wide range of disease areas and treatment categories. Over the years, I’ve also partnered with major consumer brands such as Amil (UnitedHealth), L’Oréal Paris, and Domino’s. My work has been recognized with 7 Cannes Lions and 24 Cannes Lions shortlists, along with accolades from The One Show, D&AD (including Pencils), Clio, the London International Awards, Epica, the New York Festival, and others. I’ve had the honor of serving on juries for leading industry competitions such as Cannes Lions, D&AD, the New York Festivals Health Awards, the Webby Awards, and the Anthem Awards.

Americo Vizer is the Senior Creative Director for South Latam and Portugal at LLYC (the largest communication consultancy in Latin America and Spain), with more than 20 years of experience in the advertising industry. He has been internationally awarded at Cannes Lions, D&AD, One Show, NY Festivals, Clio, Effie Awards, and others. He has worked for PUBLICIS, BETC, TALENT MARCEL, AFRICA CREATIVE, HAVAS+, CP+B, INNOCEAN, and others. Throughout his career, he has created campaigns for clients such as VOLKSWAGEN, P&G, RECKITT BENCKISER, AB INBEV, BRADESCO BANK, CITIBANK, NESTLÉ, MAPFRE INSURANCE, HYUNDAI, MITSUBISHI, CLARO, VIVO, LIDL, HERSHEY’S, and other brands.

Ryan Wallman is Executive Creative Director (Copy) at Wellmark, a Melbourne-based creative agency that specialises in healthcare. Prior to his agency life, he practised medicine. Ryan is an internationally acclaimed copywriter and marketing commentator. He has written for numerous industry publications, including Marketing Week, The Drum, the Australian Financial Review and The Economic Times. A regular podcast guest and somewhat-regular conference speaker, Ryan is the author of two highly regarded books. He has also served on the jury for several international awards shows.

Jillian Watkins is an EVP, Group Creative Director at Rise & Run with 20 years of experience turning insights into impactful creative. An art director at heart, she thrives at the intersection of craft, strategy, and human behavior. I’ve led award-winning campaigns for brands like IBM, Nestle Health Science, J&J, and more—across HCP, DTC, B2B, B2C, U.S., and global markets. She brings energy, decisiveness, and innovative thinking to every challenge, cutting through complexity and leading with empathy, trust, and clarity. She’s passionate about developing talent and building cohesive, high-performing teams grounded in support and inspiration. Her work has earned six Cannes Lions and honors from top shows like The One Show, Clios, NYF, and Effies. Outside of work, she a proud mom of three, youth coach, PTO board member, DIY crafter, and co-founder of a small children’s clothing line.

With over 20 years of diverse experience in the creative industry, Alfred is ECD at McCann Worldgroup Singapore. He has earned global recognition and numerous awards, including EFFIES, The One Show, D&AD, Cannes, Spikes Asia, Clios, LIA, ADFEST, and the New York Festivals. Beyond his professional achievements, Alfred is dedicated to nurturing the next generation of creative talent. As an advisory member for various institutions and universities, he actively mentors emerging creatives and plays a pivotal role in shaping the industry's future, instilling hope and optimism for the next generation of creatives.

Curtis has worked in the advertising and public relations industries for nearly 20 years. In all that time he has been fortunate to build brand voices, develop their executions, and delight himself with his own jokes. Over the course of his career, clients have brought him unknowingly into countless varying roles including a speechwriter, a ghostwriter, a scriptwriter, a headline writer, a medical writer, an editorial writer, an advertorial writer and an edu-torial writer. He has been at points a recipe writer, a biography writer, a letter writer, a press release writer and an all-staff email writer. Occasionally—and against his will—he has been a songwriter. He has never been an underwriter, and for that he is thankful. Despite his many, many responsibilities, however, Curtis is proud to say that at least he has always been a writer.

Angela Williams is a an award-winning Creative Director at Deloitte Digital. She works to build stronger relationships between creativity and data to find innovative solutions for clients. After a successful career in banking, she worked for acclaimed agencies like BBDO, Area 23, and, most recently, Arnold Worldwide. She's worked on brands like AT&T, Champion, Miller Coors, and Progressive Insurance, Not to mention her work in Life Sciences with the American Red Cross, The Dailio Center for Health Equity, Biogen and Johnson and Johnson focusing on innovative approaches to raise awareness for underfunded treatments for rare diseases.

With over two decades of experience, Sam has been a driving force behind award-winning healthcare campaigns. She's dedicated to creating work that not only engages audiences but also inspires a new standard of creativity in the industry. She is driven to develop campaigns that are just as brave and innovative as those in the consumer world.

Rui Yang is a commercial leader with extensive experience in building and growing strategic brands in pharma and consumer healthcare. At Novartis, Rui has experience in leading prostate patient marketing team's effort in developing impactful campaigns with TV commercial that drives patient advocacy behavior changes. He also had experience in leading HCP marketing effort in breast cancer, advancing competitive differentiation, frictionless treatment experiences, and omnichannel promotion that fueled business turnaround and growth acceleration. Rui is also an Adjunct Professor of Marketing at NYU Stern and an Advisory Board Member of Harvard Business Review. He is passionate about inspiring future healthcare leaders to create innovative solutions in treatment and beyond.