2024 PHARMA GRAND JURY

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United States
Kenley Diaz
Executive Creative Director DDB Health
ABOUT

Kenley Diaz

Kenley has 20 years of consumer/healthcare marketing and communications experience and has been elevating the creative product, both in campaigns and activation at Havas for the last 14 years. He daily goal is to bring people together across disciplines to create something truly great that is both satisfying to the agency, but equally important, to the audience as well.

Kenley has been creatively leading several categories including oncology, autoimmune disease, animal health, MS and hemophilia. With a background in design/digital he is always looking for the creative to adapt over mediums to create the most seamless and fluid experiences for the end user.

Most recently, Kenley was privileged to lead and launch both Pfizer Covid-19 products, Comirnaty and Paxlovid and led his junior creative team to a Young Lion win.

United States
Aaron Alamo
SVP, Creative Director 21Grams
ABOUT

Aaron Alamo

Aaron believes in ideas, working hard, being nice and brushing his teeth after lunch. Originally from Mexico City, with more than 20 years of advertising experience across a wide range of US and global brands. Over the past 6 years, he has delivered unparalleled work in pharmaceutical marketing. He is currently working at 21GRAMS NY.

Aaron’s work has been recognized for creative excellence by the London International Awards, Clio, The Creative Floor, MM&M Awards, Manny Awards, Lüerzers Archive magazine, Shots magazine, and was published in McGraw Hill’s Marketing Essentials textbooks. He's deeply passionate about his work, always curious and eager to find inspiration outside his comfort zone. An avid traveler, he lives in Brooklyn, NY.

Italy
Sarah Amatori
Creative Director McCann Health Boot, an IPG Health Company
ABOUT

Sarah Amatori

Sarah Amatori is Creative Director at McCann Health Boot. After more than 10 years in consumer advertising, healthcare communication changed her life. And she believes that it can impact a lot in the lives of other people too. She has a special vocation to find that point of intersection where health meets our culture, be it cinema, music, design, and any other type of passion.

She falls in love with ideas that push health closer to us, going beyond boundaries, and make people understand that health, in the end, is simply about life. Sarah strongly believes in the great power of freedom and inclusion. In addition to numerous national awards at the Italian Art Directors Club (ADCI), she was the President of Jury in Healthcare at ADCI Awards 2021 and won also international recognition at the Creative Floor Healthcare Awards, the One Show, Eurobest and Saniss Awards.

Germany
Yvonne Andreas
Creative Director IPG Health Germany
ABOUT

Yvonne Andreas

Yvonne has been working in the creative field since 1999. With a background in graphic design she bridged the gap between consumer and healthcare, before leaning into to her passion for the life-changing creative opportunities available in healthcare communications.

Oncology, HIV, ophthalmology, neurology, and on, and on, Yvonne has worked across the full range of clients, categories and channels over the course of her career. Her experience has culminated with 7 years at IPG Health, where she believes that now more than ever, our industry has a real chance to make a positive change in people’s lives.

United States
Viton Araujo
SVP, Creative Director AREA 23, an IPG Health Company
ABOUT

Viton Araujo

 

I started 20 years ago in Brazil as a Copywriter. I spent six years leading the Creative Direction of FCB Lisbon, winning the first Cannes Grand Prix of the country’s history with the Portuguese Reconstitution. I worked for the past year at Grey New York, where we developed the award-winning project The Most Beautiful Sound.

A month ago, I was hired by Area 23/IPG Health as SVP Creative Director to work with big Pharma brands such as Pfizer. Throughout my career, I have been happy to be awarded in many Festivals at Cannes Lions, One Show, LIA, CLIO, New York Festivals, EPICA, London International Festival, Eurobest, Mad Stars, El Ojo, CRESTA, ETC, ETC.

Singapore
Sara Badr
Creative Director Ward6 Singapore
ABOUT

Sara Badr

Sara Badr is a creative director at Ward6 Singapore. She has 15 years of experience in the industry with an extensive array of work on regional and global brands for consumer goods, consumer healthcare, and pharmaceuticals. Prior to Ward6, she was in Grey Group Singapore, Ace Saatchi & Saatchi, Bates 141 and OgilvyAction.

She has garnered multiple awards through the years, from shows such as Cannes, London International Awards, Spikes, and Adfest. She has also served in the panel for several awards shows, both internationally and locally – such as the LIAs, The Drum Awards, Gong Show, WINA, and the Luum Awards.

United Kingdom
Ranjini Balan
Group Senior Medical Copywriter FCB Health London, an IPG Health Company
ABOUT

Ranjini Balan

Ranjini started in healthcare advertising as a copywriter, making a switch from academia to pursue creative interests. Her creative experience spans across oncology, women's health, rare diseases, cardiovascular and respiratory diseases, vaccine advocacy and clinical trials experience.

She has previously served on healthcare juries at Eurobest and New York Festivals, championing the creative work of artists, writers, and designers from around the world. Having travelled a bit and experienced a lot, Ranjini advocates for innovative thinking that makes access, affordability, and equity the cornerstones of healthcare.

Germany
Tristan Baumgartl
Art Director IPG Health
ABOUT

Tristan Baumgartl

I am 29 years old with a passion for coffee and occasional bursts of creativity. I have worked in agencies such as thjnk and Serviceplan Group, currently holding the position of Art Director at IPG Health Germany.

Beyond the advertising world, I indulge my love for coffee as a part-time barista in a specialty coffee shop. I am excited to announce that I will be making a career shift into motion design within IPG Health in 2024.

United States
Ivan Blotta
Group Creative Director / Head of Art EVERSANA INTOUCH
ABOUT

Ivan Blotta

Brazil roots, New York state of mind. I’m a creative leader, with 19 years of award-winning experience. My work has been recognized by Cannes Lions, Clio Awards, D&AD, NY Festivals, LIA, Art Director’s Club, Communication Arts, among others. I pair smart language and simple design with technology to sway minds in service of helping grow brands with work that makes the world better. In my current role as Group Creative Director/Head of Art at Eversana Intouch NY, I am responsible for elevating craft and execution across our HCP and DTC businesses.

Since joining, we’ve been named the #2 Healthcare Agency in the world by the Cannes Lions Festival of Creativity, as well as the Global Independent Pharma Agency of the Year at the London International Awards and No. 5 on the MM+M Agency 100 list. Prior to Eversana Intouch, I worked at 21GRAMS, Saatchi & Saatchi Wellness and PrecisionEffect, and prior to joining the health/pharma industry, I worked at Razorfish and Wunderman Thompson São Paulo for brands such as Jeep, RAM Trucks, Unilever, Dunkin' Donuts, Blue Cross Blue Shield, Vivo Telecom, Hotels.com, LATAM Airlines, and others.

As a husband, father of two, musician and wannabe mixologist, I’m also deeply involved in personal projects that support society and culture at large. From ‘#LawsNotTweets’ which was the first digital platform to pin politicians’ tweets in the wake of mass shootings against their actual voting record to ‘ROE v. BROS’ which uses comedy to educate people on women’s reproductive health in response to overturning Roe v. Wade.

United States
Helen Boak
Creative Director/Brand Experience PharmaCreative
ABOUT

Helen Boak

Helen believes in her favorite saying, “People may not always remember what you say, but they'll never forget how you make them feel. Great creative provokes a response that makes you feel.”

Helen forged decades of distinction in healthcare communication. Highlights were Prilosec “The “Purple Pill” and Fortovase “A turning point in the fight against HIV/AIDS”. Other works include a character named Digger who made people feel very differently about a yellow nail and a little pill from Genzyme that empowered people to take on the challenge of multiple sclerosis.

Alumna of the Art Institute of Philadelphia, School of Visual Arts, Pratt Institute and Hyper Island Digital Master Class, Helen’s approach in the creative process mirrors her lifelong admiration of musicians. Awestruck by performers and their talents from a young age, she explored playing various instruments and continues into adulthood.

Germany
Gunther Brodhecker
Chief Creative Officer Schaller Health
ABOUT

Gunther Brodhecker

Senior Copy JWT, CD Saatchi & Saatchi, CCO Schmittgall HEALTH (Germanys leading Healthcare Ad Agency) Awards: Euro Effie, Effie, NY Festival, Epica Award, London International Awards, RX Club Awards, Healthcare Ad Awards, Comprix, CommAwards, etc. Record of 40 Gold Comprix Awards (german leading health award) leaving behind Serviceplan, Scholz & Friends etc.

United States
Kristine Brown
Associate Creative Director KLICK HEALTH
ABOUT

Kristine Brown

Kristine Brown (KB) is a one-of-a-kind creative who has left her mark on both the advertising and interior design worlds. She began her journey as an interior designer, lending her expertise to celebrities, like Steve Martin, Diane Keaton, and Mark Wahlberg. While attending SCAD, KB was inspired to bring her art director's eye and copywriter’s tongue to the world of health marketing.

Her impressive career spans FCB, Hill Holliday, and now Klick–where she plays an integral role in Klick’s creative incubator The Workshop. Her work has recently landed top honors at the world’s most prestigious advertising contests, including Cannes Lions, D&AD, The One Show, ADC, MM+M Awards, New York Festivals Health, Webbys, ANDYs, Clio Health, and the Clios.

United States
Rafael Campeao
Associate Creative Director Ogilvy Health NY
ABOUT

Rafael Campeao

A Brazilian copywriter based in NYC with ten years of experience. During this time, I’ve already worked in several agencies (digital, healthcare, and integrated agencies, global and local ones). Advertising walks alongside pop culture, and even when talking to healthcare professionals, patients, or their families, all communication must be entertaining to be engaging.

This view, combined with my experiences, gave me a new perspective on my work and helped me to be recognized in some of the biggest advertising festivals in the world, like Cannes Lions, New York Festivals, Clio, LIA, to name a few.

United Arab Emirates
Liz Castaneda
Associate Creative Director McCann Health, an IPG Health Company
ABOUT

Liz Castaneda

Liz Castaneda emerged as one of the Philippines' youngest Creative Directors at 26 years, started her career as an Art Director at BBDO Guerrero. Her journey, marked by an unbroken string of accolades, solidified her status in the Philippine Creative Rankings, claiming the title of Art Director of the Year.

Her creative prowess shines in internationally lauded campaigns like Pantene's "Labels Against Women," honored with a Bronze Cyber Lion and a Grand Prix Lotus. In 2022, she steered her talents to McCann Health Dubai, conceptualizing creative campaigns for major pharmaceutical brands like Astra Zeneca, Merck, Sanofi and Eli Lilly.
In her free time Liz is an avid drummer and enjoys teaching tricks to her six dogs and three parrots.

Australia
Kate Chisnall
Creative Director Ward7
ABOUT

Kate Chisnall

Kate is a creative director, designer and when given half a chance, creative envelope pusher. With 17 years in healthcare, she loves the chemistry between insights and ideas, that help campaigns connect with patient and HCP alike. Kate’s career began in New Zealand. She applied her design skills to a diverse range of categories – everything from luxury homewares to animal health. New opportunities brought her to Sydney and her accent hasn’t been the same since.

Kate joined the Ward7 team where her creativity and love of fresh thinking has become an essential part of its success. Kate has worked for some of the biggest names in the health and wellness space. Along the way her campaigns have been recognised in numerous international award shows, including The Global Awards, Cannes and CLIO Health.

United Kingdom
Kieran Delaney
Executive Creative Director Cherry
ABOUT

Kieran Delaney

Kieran’s creative philosophy stems from his deep interest in people, the way they think and behave, and what moves them. He believes that unconventional thinking, and unconventional thinkers, are the key to impactful and meaningful creativity.

He has built his career by taking on the challenges and nuances presented in Health and Pharma, so has a deep understanding of the perseverance and resilience required of creatives in the industry to bring the best work to fruition.

Spain
Natxo Díaz
Global Head of Craft VML
ABOUT

Natxo Díaz

 

Natxo is a leading creative director passionate about the industry work, creative technology and business transformation. As Global Head of Craft he is responsible for all health creative execution and craft for VML across all territories.

Under his creative leadership, VML Health has been named as Health AOTY in Spain by El Publicista (2021, 2022 and 2023) as well as the #2 creative agency in Spain over all categories. His work has been recognized with over 280 awards in the main shows including Cannes Lions, Clios, LIA, Eurobest, One Show, ADC, NYFestivals or El Ojo.

He is a prolific juror for the main international festivals such as The One Show, Clios, Eurobest, Dubai Lynx, El Ojo or ADSTARS, and he has been president of the jury at Clio Health, Aspid Awards and Salud Festival. Natxo has been included in the MM+M’s 40Under40 2024 class.

United States
Josh Eastman
Group Creative Director Grey NY
ABOUT

Josh Eastman

As a copywriter and creative lead, Josh has spent years transforming scientific content into business-shaping, behavior-changing work. According to Malcolm Gladwell’s 10,000 hours theory, he’s an expert 3 times over. Just don’t ask to see his math—there’s a reason he switched majors from Economics to English.

Josh’s expertise includes everything from early prelaunch agents to established blockbusters. Yet he remains an avid learner who’s smart enough to know what he doesn’t know. He also knows that success starts with a strong team. And the letter S. Along the way, Josh has led and contributed to ideas that won hardware at Lions Health, Clio Health, Creative Floor, LIA, Manny Awards, and MM&M.

And while those are nice, his grandest achievement is being a first-time dad to his 1-year-old daughter. This exciting role has unexpectedly elevated many of Josh’s advertising skills, from creative stimulation and time management to containing massive blowouts.

United States
Dave Garson
Executive Creative Director Relevate Health
ABOUT

Dave Garson

Dave always says that data is cooler than creative. And so, Dave is focused on working with data-driven strategies and omnichannel know-how to fuel the engagement solutions and creativity that Relevate Health is known for.

Dave has spent his career in creative advertising, leading both big pharma network agencies and small shops. His years of experience have taken him from Madison Avenue to Europe and back. Along the way he’s helped propel Most Creative Agency and Agency Of The Year wins, and sat on juries of some of the most prestigious industry award shows.

This path has led Dave across a range of high-science, oncology, launch brands in HCP and DTP, multiple indication management, disease education and franchise/portfolio management. Through it all, Dave’s entrepreneurial spirit has kept his style and love of creative leadership fresh.

Canada
Susan Gillmeister
Strategist
ABOUT

Susan Gillmeister

Susan literally grew up in advertising. As the daughter of a creative director, family television viewing could be better described as family advertising judging with more discussion of the commercials than the programs. Susan spent over 20 years in agency account services, at Cossette, Saatchi & Saatchi, McCann, BBDO, Ammirati & Puris and FCB, working across a wide variety of consumer categories. Her commitment to storytelling and human understanding led her to 14 years of insight work in the healthcare sector, but ultimately it was her passion for insight-driven creative that brought her back to the agency world. Susan is current SVP, Planning at Havas Village X in New York.

United Kingdom
Rachael Graham
Senior Art Director FCB Health Europe
ABOUT

Rachael Graham

Starting out her career working on large consumer brands such as Audi, Volkswagen, INEOS and Airbus Defence & Space, Rachael has been creatively conceptualising and wowing her clients for over 15 years.

She gets a huge thrill from challenging perceptions with boundary-pushing idea generation. Rachael is determined to bring consumer-market levels of creativity and emotion to the healthcare industry.

United States
Sean Green
Group Creative Director Ogilvy Health
ABOUT

Sean Green

Sean is a versatile creative with over 15 years’ experience in healthcare. As part of the creative leadership team at Ogilvy Health New York he has helped elevate the craft and caliber of the work across mediums.

Prior to joining Ogilvy in 2022, Sean spent over a decade at Neon, an IPG Health Company, where he played a vital role in agency growth and junior talent mentorship.

Sean’s knack for finding the simplest and most impactful solution to a creative challenge has benefited a variety of clients across a diverse range of categories. His work has been recognized by Clio Health, The Creative Floor, The Global Awards, LIA, Lisbon International, Lürzer's Archive, MM&M, MedAd News, New York Festivals, PM360, and others.

United States
Sharon Howard-Butler
VP Creative Director
ABOUT

Sharon Howard-Butler

A copy-based creative leader, with a writing, art, and TV production background, Sharon is a visual thinker who has a way with words. She develops creative talent by building confidence, along with ideation, craft, and strategic skills, while infusing fun and fearlessness. Sharon started her career in consumer advertising at JWT but now has 20+ years of DTC and HCP healthcare experience, the last 12 as a creative leader in Sydney and New York.

Her work has been recognized at major shows including Cannes Lions, Lions Health, Clio, Clio Health, New York Festivals, Globals and Asia PR. She has also been a juror at most of the shows that matter, and has lectured at the University of Technology Sydney in Advertising. When Sharon’s not working, she enjoys spending time with her family, watching and helping to make films, exploring the world, reading, and investigating what’s new in art and media.

United Kingdom
Khalid Latif
Global Executive Creative Director VML Health
ABOUT

Khalid Latif

After over two decades in healthcare advertising and PR, Khalid knows a thing or two about what it takes to nurture creative talent and produce great work. And, considering everything that’s happened over the last few years, he believes it’s an exciting time to be part of an industry with health at its heart.

As well as leading his creative teams across Europe as Global ECD of VML Health, Khalid, a copywriter by trade, has built a diverse portfolio of his own, with his work being recognised by the likes of Cannes Lions, Eurobest, British Arrows, Clios, LIAs, The Creative Floor, One Show and PR Week.

He’s also had the opportunity to work with very talented people, including acclaimed director of American History X and industry-renowned enfant terrible, Tony Kaye. But that’s a story for another time.

United States
Yih Ma
SVP, Creative Director Mosaic Group, an IPG Health Company
ABOUT

Yih Ma

Yih, a vibrant and empathetic creative leader, believes exceptional creativity thrives on understanding industry nuances, unwavering craftsmanship, and timeless aesthetics—the essence of successful advertising. Her educational journey, blending Fine Art, Contemporary Art, and advertising studies in Shanghai and the U.S., fuels her passion for innovative storytelling.

Originally dreaming of a medical career, a full scholarship redirected her to Fine Art, leaving an enduring mark on her creative path. At 15, she designed an emblem still worn by her high school students, showcasing her creative flair. Diversity and empathy fuel Yih's creative vision, which is evident in her advocacy for leading cultural events, volunteering, and mentoring underrepresented college students in advertising careers.

Committed to well-being and growth, she leads Mosaic's art team, fostering a caring culture transcending COVID challenges, propelling Mosaic’s growth, and earning the agency recognition for industry awards. An immigrant herself, Yih envisions a harmonious convergence of the best of advertising, communication, and technology worlds, steering the healthcare industry towards a new trajectory.

Australia
Gerrard Malcolm
Director Insight AU
ABOUT

Gerrard Malcolm

Gerrard is the founder of health creative agency, Insight. He grew up with nomadic teacher parents in the Solomon Islands & New Zealand (W yndham, Mangakino and Auckland); studied at Otago, Lincoln & Auckland Universities; drove fork lifts; loaded bags into planes; slung carcasses; bought his first Apple II clone in the days of the dial - up modem and has been a mid - tier geek ever since.

Gerrard mistakenly thought the big money was in advertising and, after ten years working on pharma and public health campaigns in Aoteoroa, crossed the ditch in 2007 to establish a creative agency in Australia. Along the way he's amassed experience in most healthcare categories and collected a number of creative awards including Axis, Webby, RX Club, IPA and Grand Global.

Gerrard also chairs the emergency medical ID service MedicAlert Foundation and is learning to surf ski .

United States
Morgan Mellas
Art Supervisor Neon, FCB Health, an IPG Health Company
ABOUT

Morgan Mellas

Morgan is an Art Director who works primarily in the Oncology, Rheumatology, and Rare Disease spaces. She takes a special interest in women's issues and is heavily involved in pro-bono campaigns throughout the network. Most recently she and her team have been bringing to life out of home spaces and billboards that raise awareness for, and offer resources to, women who have been affected by domestic violence.

These passion projects have won her team multiple awards and recognitions over the past two years, and they are looking forward to the next phases in the year to come. Outside of work Morgan is an avid reader, adventurer, and wanderer. She's been drawing inspiration from the people she meets and the beauty she experiences along the way. She's excited to bring new perspectives to the table.

Brazil
Stefan Menon
Creative Director One-I Propaganda
ABOUT

Stefan Menon

For 27 years working in healthcare communication, Stefan served as Creative Director for large national and multinational agencies, such as Tugarê/CDM and Ogilvy HealthWorld, before opening his own agency, One-i Propaganda, where he serves as Director Creative/Customer Service Director.

Germany
Nadine Mueller
Creative Director McCann Health Frankfurt
ABOUT

Nadine Mueller

Nadine is constantly searching for core truths, patterns, and motivations. That's why she originally wanted to become an archeologist, but then found her way into advertising, which she doesn't feel is a contradiction. She uses her classical skills such as illustration as well as digital knowledge to express her talent in storytelling and to fuel her long-standing, award-winning career in the B2C+B business.

Nadine loves working in multinational teams because diversity and inclusion are the key to finding the best solutions through different perspectives. Alongside her full-time Creative Lead role, she recently completed her studies in International Management, which focused on behavioral, cultural, and economic aspects of change and conflict management.

Since 2017, Nadine has dedicated her work to Pharma and Healthcare Communication. As the Creative Director of McCann Health Germany, she takes the lead across a diverse portfolio of global clients.

Brazil
Udo Nery
Havas Health & You Brazil Associate Creative Director
ABOUT

Udo Nery

For 20 years, Udo Nery has been mixing health, wellness, pharma, traditional and digital advertising in top ad agencies, such as Africa DDB, Leo Burnett, Ampfy, BETC Havas, and, currently, at Havas Health & You Brazil. Udo Nery is one of the most awarded Health ACD/copywriters in the world, with his work recognized in almost all major international festivals.

UK
Brett O'Connor
Founder & Executive Creative Director VCCP
ABOUT

Brett O'Connor

Brett is no stranger to awards shows, having been Jury President and Judge for top organisations including the London International Awards, the One Show, Cannes Lions Health, Eurobest and the Clio Awards. He welcomes their bar-raising impact on the industry and the ambition and support they offer young creatives.

Brett’s own career started in consumer advertising, before entering the world of healthcare at McCann Health. His proudest professional achievement is founding VCCP Health and leading the small London agency to become one of the highest awarded healthcare agencies in Europe. Whether for professionals, patients or the public, his approach combines a love of art direction with pithy copy, strategic insights and a knack for challenging the status quo.

Great lines aren’t just for advertising though – Brett runs his own fly-fishing business and co-manages fly-fishing magazine FlyCulture. His passion for fishing is evident in the names of his other great loves, his children Finn and Brook. When he’s not working, you’ll find Brett with these two and wife Holly, enjoying English country life.

United States
Cameron Pollard
SVP, Creative Director FCB Health NY, an IPG Health Company
ABOUT

Cameron Pollard

Cameron is responsible for developing smart, strategic creative solutions for the brands he champions. He brings over 20 years of experience in advertising, branding, digital, social, and marketing communications across HCP and DTC audiences. He has worked on many products in therapeutic categories spanning oncology and beyond for Amgen, Allergan, AZ, Bayer, BMS, DSI, Novartis, Vivus, Eli Lilly, Astellas, Sanofi/Genzyme, Sandoz, Sunovion, Otsuka, Jazz Pharmaceuticals, and Teva.

His campaigns have raked in Clios, Effies, Globals, Mannys, MM&Ms and shortlisted at Cannes Lions Health. These include work for DTC brands such as Enhertu, Kerydin and Myrbetriq as well as groundbreaking “Blood Equality” and “Ms. Information” pro-bono campaigns. Blood Equality helped to raise awareness of the FDA’s discriminatory blood donation policies, which has contributed to the FDA changing their policy multiple times to be more equitable. Ms. Information used humor and facts to slay covid-19 vaccine hesitancy in the LGBTQ+ community.

Hailing from sunny South Africa, Cameron initially found himself in Michigan, where he undertook his design studies. After settling in NYC, and enduring many a freezing winter, he developed a passion for skiing which has taken him all over the globe, from Japan, Switzerland, Italy, Chile, and Argentina, to the western US.

United States
Erica Ptohos
SVP, Group Creative Director TBWA\WORLDHEALTH
ABOUT

Erica Ptohos

As SVP, Group Creative Director at TBWA\WorldHealth, Erica develops unique integrated campaigns that push brand stories forward. With a background in art and design, she bridges her love of brilliant creative to communications that benefit both patients and doctors. Erica has developed a wide range of campaigns in multiple therapeutic categories including CNS, infectious disease, immunization, women’s health, and oncology.

Close partnerships with clients at companies such as Merck, Pfizer, Janssen, and AZ have helped drive creative successes. Erica has brought multiple innovations to life that were pharma firsts, both for her clients as well as their companies. Her work has been recognized by PM 360, Rx Club, MM&M, and Clio Health.

Italy
Gillian Quigley
Group Copy Supervisor FCB Health Europe, an IPG Health Company
ABOUT

Gillian Quigley

Gillian has a decade of healthcare communications experience, including working on global creative campaigns at the industry-leading agencies VCCP and Publicis. With a PhD in Cardiovascular Medicine, she combines her scientific curiosity with her love of powerful creative.

Her passion to simplify complex medical concepts to create accessible and engaging campaigns, reflects her belief in the power of storytelling to change perceptions. Now Group Copy Supervisor at FCB Health, she continues her dedication to create work that not only informs, but inspires change.

Currently living in Milan, in her downtime you’re likely to find her in the one of the city’s many museums or restaurants.

Canada
Eduardo Rodriquez
Creative Director FCB Health Canada, an IPG Health Company
ABOUT

Eduardo Rodriquez

As an Associate Creative Director with over 20 years of hands-on experience, I’ve honed my skills in motion graphics, video production, and web-based technologies. My wide-ranging experience in motion graphics and 3D design has allowed me to work across various platforms and media, making me a flexible and adaptable creative individual.

Most of my career has been spent in the pharma and health advertising world, where I’ve had the opportunity to work with a diverse range of brands and therapeutic areas. But what truly sets me apart is my natural ability to solve problems and my genuine passion for learning and adapting to new skills and technologies.

Canada
Kirk Rubi
Creative Director CPC Healthcare Communications
ABOUT

Kirk Rubi

Kirk truly brings a global perspective to the Canadian market. He graduated from Central St. Martin in London, England with a BA in Communication Arts, majoring in Art Direction. He began his career in advertising in the U.K. working for 2 years on major consumer brands like Pepsi. He then moved to New York where he worked for 10 years, focusing his career path on professional advertising. As a Creative Director, Kirk is deeply involved in the brand. He works closely with the medical writers and art directors to ensure the brand’s strategic vision is executed with both insight and flare. From Orthopedics to Ophthalmology, Kirk brings passion, dedication, and sound strategic creative development.

 

Fun Fact:

Kirk was born in Leamington, the tomato capital of Ontario, and he hates tomatoes!

United States
Pamela Savage
SVP, Group Creative Director Area 23 Healthcare, an IPG Health Company
ABOUT

Pamela Savage

She may have started her professional career as a scientist (ask her about E. coli), but Pam has always been a writer at heart. She seeks the good in pharma, from the words that can give hope to cancer patients in their darkest moments to finding ways to help kids cope with social distancing during a global pandemic.

Pam joined Area 23 in 2013, where she has launched life-changing medicines for lung cancer, HIV, and hepatitis C. She fully lives Area 23’s ‘What If’ philosophy, combining her love of science with innovation, as evidenced by the Grand Clio and double Cannes Lions Grand Prix-winning SICK BEATS airway clearance vest for kids with cystic fibrosis. Pam truly believes the next best idea is right around the corner, you just have to be ready to see it.

Munich
Philipp Schmitt
Senior Art Director IPG Health
ABOUT

Philipp Schmitt

Philipp Schmitt-Schneider is Senior Art Director at IPG Health in Munich, home to the world’s most celebrated and awarded health marketing agencies. After finishing his Diploma degree in Communication Design in 2008, Philipp has been instrumental in developing effective communication concepts for brands such as Vodafone, GSK AstraZeneca. He works across all channels and touch-points and has been happily, creatively and effectively helping brands connect with their consumers.

Canada
Lily Shui
Senior Copywriter FCB Health Canada, an IPG Health Company
ABOUT

Lily Shui

Lily is a writer and language-lover working hard to create healthcare advertising that’s simple and effective. She started her career in government where she learned the importance of making sure critical health information is easy to understand. At FCB Health Canada, she strives to put the audience first by creating big ideas that are relevant and unforgettable.

Brazil
Silvia Spinola
Head of Creative McCann Health, an IPG Health Company
ABOUT

Silvia Spinola

With nearly two decades as a copywriter, half of which have been dedicated to creative dives in the world of health, I've learned that creativity is not just an idea; it's a revolution in people's lives. At the heart of the healthcare market, I've worked with some of the most influential brands, bringing a blend of strategy and innovation to each project.

As a strategy-driven creative mind, I believe the best ideas emerge from the intersection of innovation and everyday life. It's not just about thinking outside the box, but transforming the box into something extraordinary. My approach? Simple: connect, inspire, and transform. Because as the final curtain falls, what really matters is creating something that truly resonates with people. 

United Kingdom
Nikki Sulentic
Associate Creative Director VML Health
ABOUT

Nikki Sulentic

Nikki Sulentic, an Aussie-born, London-dwelling Associate Creative Director at VML Health, brings over 16 years of advertising and marketing expertise. With a diverse skill set in Art Direction, Copywriting, Idea Generation, and Creative Strategy, Nikki is dedicated to ensuring high standards in every aspect of creative communications – from idea generation to final output.

Nikki's extensive portfolio spans Film, TV, Print, and Digital campaigns in Pharma, Health & Wellness, and FMCG, including leading global projects across the US, UK, EMEA, and APAC. During the Covid-19 pandemic, Nikki's healthcare commitment shone through as she launched a game-changing Remote Patient Monitoring app for Huma Therapeutics, doubling clinical capacity across England, Germany, and the UAE.

Recently, Nikki contributed to Europa Donna’s campaign, "The Cancer Currency," gaining recognition from EU Commissioner Stella Kyriakides, who just announced that she will include metastatic disease in Europe's 'Beating Cancer Plan,' marking a significant milestone with dedicated funding.

Canada
Wei Wei Sun
Senior Art Director Publicis Canada
ABOUT

Wei Wei Sun

Wei Wei is an art director, a designer and a hot pot enthusiast living in downtown Toronto with a passion for creating interactive design dialogue and providing the best consumer experiences. Her experiences spanned from print, web, advertising, news and now working with pharmaceutical companies and using her design skills to make a different in the medical field.

United States
Jacqui Sutton
VP, Associate Creative Director [Copy] FCBCURE, an IPG Health Company
ABOUT

Jacqui Sutton

Jacqui Sutton began her creative copy and music careers simultaneously. As a copy creative, her first foray into all things medical was as an ER transcriptionist and evolved over the years into becoming a permanent fixture as a copy creative in pharma advertising.

She is currently VP, ACD Copy at FCBCURE, and was a Clio Health 2022 awards juror. Jacqui is also a vocalist, bandleader, songwriter, and composer, heading the 9-member Frontier Jazz Orchestra, which blends jazz and bluegrass.

She has recorded 2 CDs of cover songs: Billie & Dolly (2010), and Notes From the Frontier: A Musical Journey (2012). She debuted original grant-funded compositions in her 2018 multi-media presentation Un-Cross Talk, designed to promote dialogue across culture through music. This confluence of creative writing, music, and decades in medical communications, make for a unique mix of sensibilities that come to bear on Jacqui’s copy creative career.

Italy
Elisabetta Terroni
Creative Director Havas Life
ABOUT

Elisabetta Terroni

More 15 years of experience in Advertising, ATL, BTL and digital projects.

United States
Erica Thwaites
VP, Creative Director FCB Health NY, an IPG Health Company
ABOUT

Erica Thwaites

Erica’s keen eye for design, imaginative spirit and fearless approach to challenging briefs has made her 15+ years in advertising an immense success. In that time, Erica amassed over 35 prestigious advertising awards such as the Clio, Creative Floor, Effie, Global, Jay Chiat, Marcom, Muse, and MM&M Awards.

Erica’s work has been featured in publications including Lürzers Archive, Refinery 29, Teen Vogue, AM New York, Great Ads for Good and Endpoints News. Erica pivoted her talents to healthcare advertising, where she brought a fresh and bold approach to tackling life-saving campaigns.

Erica’s new business wins played a key role in adding an award-winning OTC catalog of brands to her agency’s network. When Erica isn’t spending time with her husband and two daughters, or mentoring in minority youth arts programs, you’ll find her performing on her Steel Pan from the island of Trinidad and Tobago.

United States
Kellan Tortora
VP, Creative Director The Bloc
ABOUT

Kellan Tortora

Kellan Tortora: creative director, native New Yorker, contrarian. I love BIG ideas, whether architecting rich 360 campaigns or inspiring teams to find innovative solves in uncharted digital territory. I've worked with more than twenty Fortune 500 companies across categories. I'm an alumnus of NYU Film, the Columbia Publishing Course in the Graduate Journalism School at Columbia University, and La Pietra Dramatic Writing Program in Florence, Italy.

I'm also a member of Actors' Equity Association and Screen Actors Guild, where I have sat on the nominating committee for the SAG Awards. Performance highlights include ARTHUR as "Fitch" with Russell Brand and Nick Nolte, as well as a guest star role in the five-time Emmy-nominated TAINTED DREAMS. I've written four full-length plays workshopped Off Broadway, including ARRIVALS/DEPARTURES starring George Wendt and nominated for the Cherry Lane Theatre Mentor Project under the direction of the late Edward Albee.

United States
Roberto Vilhena
SVP, Creative Director FCB Health New York, an IPG Health Company
ABOUT

Roberto Vilhena

25 years working on the consumer side in agencies, JWT São Paulo, DPZ - Publicis Group, and three years working on the Pharma side in NY. Throughout my career, I won many national and international awards, including Cannes Lions, One Show, D&AD, London Festival, New York Festival, and Clio. I also was a member of advertising festival juries, including New Yor Festival Health 2023, the Cannes Lions, and D&AD. I am an Advertising graduate; I also hold a Master of Business Administration (MBA) in Marketing and a Master of Science in Business Administration.

I am an Advertising graduate;  I also hold a Master of Business Administration (MBA) in Marketing and a Master of Science in Business Administration.