With a philosophy of “if it doesn’t work it doesn’t count”, Dante is tasked with leading MRM Singapore’s creative team in delivering creative digital solutions that establish meaningful roles for global brands across the region.

Having over 16 years of experience in integrated and digital work across APAC markets, Dante’s work has garnered multiple creative, marketing and effectiveness honours including LIAs, Clios, New York Festivals, Spikes Asia and the Effies among others.

With over twenty years in advertising, Satyen enjoys creating ideas that are simple, human, and purposeful. His journey has taken him from Mumbai to Dubai, leading campaigns that have earned international recognition, including the region’s first Cannes Health Lions. While he believes that awards are the perfect by-product for genuine and compelling work, he is driven by curiosity, persistence, and the belief that creativity can make a genuine difference — for people, for culture, and for brands. Today, as a creative leader at DDB Dubai, he continues to champion work that balances craft with genuine business goals, aiming for solutions that feel both meaningful and impactful.

After getting a start on the client side at GE Healthcare, Anne moved to pharmaceutical advertising 18 years ago. Over the course of her career, she has produced award-wining creative copy across the healthcare space, bringing ideas and stories to life for US, global, DVM, and HCP audiences. Clients have included Allergan, Astra Zeneca, Janssen, Merck, and Teva.

More recently, she began writing for consumer accounts including L’Oreal and J&J Vision. Currently, she’s a lead writer on the Zoetis Petcare account. Anne has always known she wanted to be a writer and holds a BA in English from Colgate University and an MA in English from Georgetown University.

I began my career in 1998, where I had the opportunity to learn traditional craft techniques from the late '80s. This foundation not only enhanced my technical skills but also deepened my understanding of design’s purpose and its real impact on people’s lives. Throughout my journey, I’ve worked with agencies of all sizes — from large global networks to small independent studios — helping to shape creative cultures and drive structural growth. Along the way, I’ve had the honor of being recognized by some of the most respected awards in the industry, including D&AD, Clio, ADC, One Show, NYF, LIA, Eurobest, CCSP, Epica, Lisbon Ad, Lisbon Health, Lusos, Communication Arts, Creative Floor, El Ojo de Iberoamérica, FIAP, AdForum PHNX, Gerety Awards, Luum Awards, Anthem Awards, Saniss, Many Awards, MM+M Awards, FePI, and ACT Responsible.

My work has been featured in Lürzer’s Archive, where I was ranked the #1 Typographer and the #2 Art Director in the world in 2024. I also topped the global Bestadsontv ranking as the #1 Art Director in 2011 and was named Brazil’s Best Art Director in 2020, 2021, and 2023. I have extensive experience serving as a jury member at international advertising festivals, including Grand Jury roles for the One Club Awards, Clio, NYF, Lusos, El Ojo de Iberoamérica, BestAds, Global Awards, Golden Awards, WINA, FePI, Lisbon, AdForum, World Luxury Awards, Luum Awards, Saniss Awards, MM+M Awards, RX Club Awards, and Care Awards ACT Responsible.VP, CREATIVE DIRECTOR Health & Wellness / Pharma Specialist I began my career in 1998, where I had the opportunity to learn traditional craft techniques from the late '80s. This foundation not only enhanced my technical skills but also deepened my understanding of design’s purpose and its real impact on people’s lives.

Throughout my journey, I’ve worked with agencies of all sizes — from large global networks to small independent studios — helping to shape creative cultures and drive structural growth. Along the way, I’ve had the honor of being recognized by some of the most respected awards in the industry, including D&AD, Clio, ADC, One Show, NYF, LIA, Eurobest, CCSP, Epica, Lisbon Ad, Lisbon Health, Lusos, Communication Arts, Creative Floor, El Ojo de Iberoamérica, FIAP, AdForum PHNX, Gerety Awards, Luum Awards, Anthem Awards, Saniss, Many Awards, MM+M Awards, FePI, and ACT Responsible.

My work has been featured in Lürzer’s Archive, where I was ranked the #1 Typographer and the #2 Art Director in the world in 2024. I also topped the global Bestadsontv ranking as the #1 Art Director in 2011 and was named Brazil’s Best Art Director in 2020, 2021, and 2023.

I have extensive experience serving as a jury member at international advertising festivals, including Grand Jury roles for the One Club Awards, Clio, NYF, Lusos, El Ojo de Iberoamérica, BestAds, Global Awards, Golden Awards, WINA, FePI, Lisbon, AdForum, World Luxury Awards, Luum Awards, Saniss Awards, MM+M Awards, RX Club Awards, and Care Awards ACT Responsible.

All around Creative based in Los Angeles. Award-winning portfolio, media headlines generator, juicy storytelling & smart conceptualization. Those are my mantras.

Guy is a Brazilian Art Director hailing from the sun-drenched shores of Rio de Janeiro. At Ogilvy Rio, his consistent work for international clients such as Coca-Cola, Dove, GSK, Billboard Magazine, FIFA, and the Olympic Committee led him to progress quickly.

Ever hungry for a challenge, he decided to move to the mean, grey streets of old London town and brave the frozen wastes of pharma healthcare advertising. Unbelievably, this turned out to be a very good idea and since then Guy has also worked at Langland, VMLY&R London, Area23, and is now at Grey NY.

His work has collected over 50 awards, including a Grand LIA, some pencils at the D&AD, and 3 Gold Cannes Lions. He lives to see his work make a positive, real-world difference and feels this occurs much more often in healthcare than in any other sector. From time to time, he goes back to Brazil to reconnect with old friends, recharge his vitamin D levels and revel in now being excitingly ‘foreign’ wherever he goes.

Dario Campos is a Creative Director from Bogotá, Colombia. He has more than 15 years of experience working with Advertising Agencies in LATAM and the US such as FCB, Saatchi & Saatchi, Sancho:BBDO, Publicis:BROMLEY, McGarryBowen (Dentsu) & Dieste (Omnicom).

Elias Carmo I'm a Brazilian Associate Creative Director – Art, based in São Paulo, currently shaping ideas at Publicis Groupe for Haleon Healthcare. With over 18 years in advertising, I've worked at leading agencies such as Publicis, Havas, DM9DDB, and AlmapBBDO, creating integrated campaigns for brands like Haleon, Heineken, Johnson & Johnson, Sanofi, Decathlon, McDonald's, P&G, and Nestlé. My work has been recognized at top industry festivals, including Cannes Lions, D&AD, The One Show, LIA, and New York Festivals. I’m passionate about visual storytelling, bold ideas, and the craft that brings them to life.

With a passion for the innovations that make the web an amazing place, Max infuses an understanding of UX and the latest tech with creativity to create award-winning online experiences. Serving as the backbone of MRM Singapore’s digital creative team for over 15 years, Max has worked across accounts like Far East Hospitality, Mastercard, Hardhat, Microsoft, GlaxoSmithKline (GSK), Friesland Campina, Unilever Food Solutions (UFS) and Cisco. He has earned numerous creative and marketing honours including LIAs, Clios, Spikes, Effies, W3, among others for his work on digital campaigns, platform, .com and mobile designs.

Mateus Coelho is a VP Creative Director/Copy at McCann Health New York and Caetano's full-time father. He strives to create something unusual while making brands more relevant and shareable.

Before joining McCann Health, he worked at TBWA\Chiat\Day NY - TBWA\Health Collective, Africa and Santa Clara M&C Saatchi, serving clients such as Moderna, Budweiser, Brahma, ESPN, Timberland, Cartoon Network, and Warner Channel.

Mateus attended Cannes as a Young Lion in 2013, and his work has been selected by the Cannes Festival, D&AD, One Show, Clio, Art Director's Club, Brazilian Creative Club, Lürzer's Archive, Wave Festival, and others.

I’m a Brazilian Creative Director based in New York, currently shaping ideas at VML. With over a decade in advertising, I’ve worked at leading agencies like Ogilvy, DDB, McCann, and others across Brazil and Australia. I’m passionate about conceptual thinking and bringing well-crafted ideas to life through impactful campaigns. My work has been recognized by top industry awards including Cannes Lions, Clio, London International Awards, New York Festival, and The One Show. Still, I believe my best project is yet to come.

Meet Sam Dolin, the creative powerhouse who joined Klick over three years ago, following her tenure at Ogilvy Health as Chief Creative Officer of North America. Sam is renowned for her unwavering commitment to innovative, purpose-driven work.

With a stellar background crafting meaningful experiences for brands like Nike, Intel, and Adidas, she discovered her true passion in health and wellness, creating transformative creative that impacts lives. Sam's vast health marketing expertise spans patient, professional, and DTC realms, covering diverse categories from CNS, to oncology, to vaccines, to rare disease and more.

Her impressive portfolio includes campaigns for first-in-class and blockbuster brands, earning accolades at prestigious events such as Cannes Lions, Clios, LIAs, New York Festivals, Webbies and more. As an industry thought leader, Sam has served on the top juries, and recently served as a Coach and Mentor in LIAs’ LIAisons program.

I’m Cristobal Farias, but everybody calls me “Farayas”. Copywriter and Creative Director with more than 15 years working in recognized agencies in Chile.Throughout my career, I have participated in top pitches for brands such as Gobierno de Chile, Carlsberg, Jumbo, L’Oréal among other.

Ego-None. Awards-Some. Ideas-A ton!

Jersey born-and-raised, Deb rose through the ranks at McCann Health New Jersey (MHNJ) and continues to capture client vision in unique and unimaginable ways. Known for her eagle eye and super thick skin, Deb believes that one must have a mind that is open to everything...and attached to nothing.

From colds/coughs to cancer, Deb’s experience runs far and wide. As VP, Creative Director, her passion and purpose is to ensure that all creative solves push the envelope, and ultimately, push customers to take action. She knows how to get in one’s head and tug at one’s heart. She’s unapologetically authentic, fiercely loyal, and surprisingly humble. Building—and maintaining—high-performance creative teams is her forte. And she’d much rather shift attention away from herself and focus on the contributions and needs of others.

Deb’s work has appeared in all major international award shows, and has helped MHNJ move from 9th to 2nd in the Cannes Lions Creativity Report.

Outside of work, Deb is a uniform washer, a ride giver, a picture taker—and known to most as Mrs. Coach.

Tarik Frank is a creative director with more than 15 years of experience, he was fortunate enough to work for some major agencies in Brazil and around the world, including McCann Health Sao Paulo, TBWA Dubai, Ogilvy Australia, and now Ogilvy Brazil. He has worked with prominent pharmaceutical companies such as Roche, Pfizer, GSK, Merck, and Janssen. In addition, he has earned prestigious awards such as Cannes Lions, D&AD, One Show, and LIA. Tarik believe pharma ads can be sick and contagious.

Robert Froedge is an EVP of Creative with Lewis Communications. He works as a creative director out of Nashville as well as helping guide creative groups in 3 different offices. Robert has worked with many amazing brands including: HGTV, DIY Network, Samsonite, Mapco, Kentucky Bourbon Trail, Grizzly Outdoors, GooGoo Cluster, Spirit Music, Nashville CVB.

He also has extensive healthcare experience such as Vanderbilt University Medical Center and Children’s Hospital, Stony Brook Medicine, Wake Forest Health, UT Southwestern, UT San Antonio, UF& Shands, Trinity Health, Mount Carmel Health System, and MUSC.

His work has been recognized by Communications Arts Design, Advertising and Typography annuals, Graphis Advertising and Design annuals, Art Director’s Club, Type Directors Club, PRINT, HOW as well as local, regional, national ADDY Awards including numerous Best in Show winners as well as being named AAF Nashville Art Director of the year 4 times in the Nashville Market.

Brendan is a Creative Director with 20 years of experience in DTC, HCP, and OTC healthcare advertising. As a founding (and current) member of The Bank—a conceptual group at FCB Health NY—he loves to see great ideas come to life. And can’t wait to see the NYF entries this year.

Be visionary. For Marc, the most visionary thing to do is just be human. And it's that human-centricity that drives all that Marc has done in his 15+ years building brands and boundary-defying creative teams with break-through ideas and award-winning success across the food, beverage, and pharmaceutical industry. In his current post as Group Creative Director at Klick Health and in past roles at network agencies like McCann, Marc’s keen understanding of what makes us human has allowed him to lead innovative, creative campaigns for well-known, global consumer marketers, like Nestlé, Coke, and leading healthcare companies in men’s health, mental health, and vaccines. Creating work that truly resonates has led Marc and the teams he guides to garner meaningful recognition and countless awards from our industry’s top shows, including The Creative Floor, PM360, MM+M Awards, and the David Ogilvy Awards–to name a few.

As an industry thought leader, Marc’s authentic, human point-of-view has resulted in his being elected to judge multiple award shows, including LIAs, New York Festivals and others to help steer the next generation of creatives. Marc has always believed in not just story-telling, but life-telling. Bringing life to brands. And brands to life.

Drik is a creative leader who brings about social change through creativity and innovation. He has created award-winning work that addresses women’s rights, abuse victims, cyber-bullying, and the opioid crisis.

His work has been recognized at festivals like Cannes, Clio, and NY Festival. Recently his work was awarded a Gold Lion in the inaugural Creative Business Transformation category at Cannes 2022.

Currently serving as Executive Creative Director for McCann Health, Josh has a passion for creating compelling advertising. And things that maybe aren’t advertising, depending on who you ask. Over his career, Josh has helped sell everything from potato chips to rocket ships. He has taken children to Mars, resurrected murdered students and now finds himself trying to make people care about vaccines.

Typically, his favorite accounts are the really complicated, hard ones that you wouldn’t expect to find accepting awards at the most prestigious award shows but somehow do. Nevertheless, he has been recognized by most major award shows and, even better, been called “the best boss I ever had.”

Sávio Hatherly is a multi-awarded Independent Creative and Art Director based in Portugal, working globally. He is also a creativity teacher at Brother Lisbon, and in 2025, he was a jury member at the Cannes Lions, Young Lions Digital – Central Asia. Havas Middle East TBWA\RAAD Middle East McCann Health New York O Escritório Portugal Havas Portugal Wunderman Thompson Portugal FCB Portugal NOSSA Portugal Neogama BBH W/McCANN DM9DDB Artplan Leo Burnett Heineken lab Beta Collective Speaker: London International Awards LIA - Creative LIAisons 2021 Centro de Recrutamento da Força Aérea Portuguesa - CRFA Talks 2024 Brother School Of Creativity Member of Jury: Cannes Lions - Digital, Young Lions Central Asia New York Festivals D&AD New Blood - Portfolio Review Mentor The One Club - Young Ones CCP - Portuguese Creative Club BestAdsOnTV Brand Film Awards EMEA SEEHER LENS’ AWARD - NY Festivals AdStars Mobius Awards PHNX Tribute - AdForum The Design Kids Lisbon W3 Awards Davey Awards CSS Design Awards Creativity International Awards The Communicator Awards

15 years of fatherhood, 26 years in advertising, 36 years in photography, 46 years cycling. National and international awards, including Cannes Lions, Clio, NYFA, Graphis, One Show, Clube de Criação, and nominated for Best Art Director by ABP in 2017 and 2009 (won in 2009). Creator and curator of the Favelagrafia Project, exhibited at the Museum of Modern Art in Rio de Janeiro (2016 and 2019).

I'm a Brazilian Art Director with more than 20 years of experience living in New York since 2015 (with Green Card). During my career I had the opportunity to work in 5 different countries (USA, Brazil, Colombia, Perú and Chile) for major companies like Leo Burnett, Lowe, TBWA, Y&R in Brazil, Mayo/FCB (Colombia, Perú, Chile) Wunderman, Havas and TBWA/Chiat Day New York.

I've also worked for 4 years at Vogue Brazil as an Editorial Art Director and was teacher at La Calle Creative School in Lima, Perú. I have a Degree in Graphic Design, FAAP (São Paulo, Brazil), Master Courses from Hyper Island, N.Y. (Creative and Digital/Media Strategy) and School of Visual Arts, N.Y. (Advertising, Typography and Graphic Design). I'm fluent in English, Spanish and Portuguese.

Harshit Jain is a leading storyteller and a creative-data integrator in healthcare. In 2020, Jain founded Doceree. As the CEO, his vision is to address the acute problem of rising healthcare costs by bringing efficiency to communications with healthcare professionals.

For his work at Doceree, he was named Elite Disruptor 2020 by PM360 and was one of the 40 Under 40 honorees for Medical Marketing and Media’s 2021 class. Jain’s other accolades include the Cannes Lions Grand Prix for Good, India’s first Black Pencil at D&AD Awards, One Show’s first ever Best of Discipline Award in Health, Wellness & Pharma category, 40 under 40 APAC marketing-communications achievers, 2017 Most Influential Global Marketing Leaders of the Year by the World Marketing Congress and more.

Being an ardent believer of knowledge-sharing, Jain aims to share his learnings and experiences of healthcare marketing in his book - ‘The Next Marketing - To Healthcare Professionals’ as well as for healthcare marketers to decode the new age pharma marketing strategies with his industry-first podcast, The ‘Next Marketing With HJ, Season 1’.

As one of those snappy creative folks up North at the top-secret McCann Health Canada HQ, Sean Jordan (SJ to colleagues) is no stranger to breaking down science into effective, memorable messaging. After spending some time on Earth, SJ developed a passion for health and a healthy obsession with language.

This dream combo has manifested into an exciting career of transforming complex information into compelling, award-winning campaigns for clients across multiple sectors. From automotive to ophthalmology, farming to pharma and everything in between, whatever SJ is working on, there’s a word for that. In his spare time he like to read jury bios.

Kaki’s career is unique and hybrid. He started the career as an account executive of ADK Tokyo where he spent nearly 9 years from the account side for many brands such as Nike Japan, Mitsubishi Motors, Nissan Motors, Kirin Beer, etc. Then he joined Beacon/Leo Burnett Tokyo in 2007 as a senior producer, gradually expanding his role into an integrated planner, to an interactive creative director and to a creative director. Especially through a decade of working with Nike Japan both in ADK and Leo Burnett Tokyo, he pursued creative innovations in addition to traditional ads. He joined McCann Health in 2017 as Group Creative Director hoping to contribute to health creativity, then was promoted to Executive Creative Director in 2018. In order to explore diverse creative opportunities beyond just ads, he started his own company, FOUR FEET Inc., in January 2024 as a new base of activity.

Lyndon was into statutory audit in an earlier life. He had a knack with numbers – at least he believed he did. Later, he discovered he was also rather good with words. One thing led to another. Lyndon leads the creative function at BrandCare, a leading healthcare agency in Asia. Previously, he’d led creative teams at Havas Life Sorento/Mumbai and Saatchi & Saatchi Focus/PHCG Mumbai.

He has served on jury panels at Cannes Lions, One Show, Spikes Asia, NY Globals, Lisbon Adfest, Health & Wellness Awards and Big Bang Awards. His work has been recognized at Clios, One Show, One Asia, NY Globals, Rx Club, Saniss Awards, AdClub Bangalore, ABCI, IHW Council and Health & Wellness Awards. Lyndon has conducted sessions on brand storytelling for marketing and medical teams at J&J, Abbott, Merck and Cipla. (It seems Lyndon wanted to be a teacher, at some unspecified point in his life.)

Patrycja Lukjanow is an awarded Creative Director with deep experience across consumer and health brands. Her work spans categories, continents, and channels — from snacks to rare disease, from New York to Warsaw. Her work has been recognized at major international award shows (the kind that make great doorstops), and she’s proudly served on juries for many of them. Patrycja is currently leading a team of creatives at Area 23 New York as SVP Creative Director, while continuing the search for New Yorks best taco. She’s always excited to serve on a jury and be inspired by the fact that in fact not everything has ‘been done’ before and how creatives continue to re shape ad land into something that bridges into popular culture. Patrycja’s bio was proudly written in the third person by her ghostwriter: a mildly overcaffeinated AI who’s been trained on decades of Simpsons and Seinfeld reruns.

I’ve spent my entire career leading award winning creative groups at some of the world’s best agencies—planning, designing and producing immersive experiences. I’m a creative director/ writer, passionate about connecting brands with audiences. My specialties are branded content, interactive storytelling, and conversational commerce.

I’ve worked with some of the best in the business—Arnold Worldwide, Havas, Digitas, and Modem Media, among others. In 2019, I started my own shop, The Mags & Marrelli Agency. We’ve grown exponentially year over year with global, national and regional clients. We’re a 360 marketing consultancy with an emphasis on healthcare, technology, manufacturing and not-for-profits.

Since my first graduate-assistant assignment, “Creative Strategy,” at The Florida State University through adjunct assignments at Quinnipiac University, The Miami Ad School, The University of Bridgeport and Paier College, I have worked with emerging talent on appreciating the principles of marketing, assembling killer books and the fruits of hard work.

Nanda has worked with some of the world's leading brands, developing ground-breaking campaigns that have helped to improve public understanding of complex health issues. Nanda is passionate about using creativity to make a difference in people's lives. Her mission is to elevate the health and wellness industry to be a real force for good by bringing recent developments, breakthroughs, and knowledge to the forefront so everyone can benefit.

With her unique perspective, she is committed to telling powerful stories that inspire change. Nanda has been a jury member for the main creative festivals in the world: Cannes Lions, Young Lions, Clios Health, Eurobest, NY Festivals and PM Awards.

Daniel Massih has built his career in advertising by helping brands—from consumer to healthcare—tell meaningful and memorable stories. Originally from Brazil and now also a U.S. citizen, he’s had the opportunity to work with talented teams around the world throughout his international journey. Along the way, his work has been recognized by international award shows, featured in articles, and even included in a museum exhibition. He’s also been honored to serve as a jury member for festivals like the New York Festivals, including a recent third-time invitation.

John is a Executive Creative Director with a background in Design & Art Direction. He’s an unhealthy obsession about how we move the healthcare industry forward. Having worked in healthcare for well over a decade, he has seen a huge transformation within the industry. Helping shape and push healthcare advertising forwards by working on a huge variety of campaigns. From global blockbuster drug launches in diabetes, psoriasis and oncology, to campaigns for local charities. He’s also written a children’s book helping parents spot early signs of dyslexia and developed a football badge that helps people learn CPR.

I moved into healthcare about 7 years ago. Just before I got into healthcare, I worked for the New York Historical Society, and am responsible for all the interactive games in the DiMenna Children’s Museum. At SSW I have had the the opportunity to be part of some life changing wellness projects, and it’s just a start!

I come from H4B, where I was the day-to-day lead on a prominent heart failure medication both US and Global. Prior to Havas, I was part of the CDM and DDB Health where I’ve had the privilege to work on a few rare diseases, including Hemophilia and GBM to name a couple. I love yoga and climbing mountains (been to the Himalayas on 30 days treks multiple time), and always up for a game of chess.

Rodrigo’s innate love for creation compels him to celebrate the most remarkable creative examples and dedicate himself to crafting ideas that are just as impactful. On his 13-year journey through creativity, Rodrigo has worked with major brands in the consumer and healthcare space across two continents.

Throughout his career, he developed local, regional, and global campaigns for various industries, from cookies to cardiology and cars to feminine care products. His work has received accolades at Cannes Lions, D&AD Impact, Clio Health, and LIA.

For nearly two decades, Gregory Nance has crafted breakthrough, memorable and award-winning work at the world’s top agencies for both national and global brands. Starting his career at Grey New York during its creative resurgence in the late aughts, Greg has gone on to lead successful stints at other blue chip agencies like FCB, Ogilvy and most recently BBDO, winning awards from the LIA, Effies and the One Show in the process.

A native Texan, Greg currently hangs his hat in the borough of Queens in New York City where together with his wife and two children he enjoys experiencing food and culture from one of the most diverse neighborhoods in the world.

I have built a bold career in the advertising industry. I started as a copywriter at VMLY&R, then General Creative Director for DDB in Central America. In 2022, I returned to Colombia as Chief Creative Officer for VMLY&R. 

Throughout my career, I've been a juror for awards such as El Ojo de Iberoamerica (5 times), One Show, and Clio Awards. I'm proud to be one of Colombia's most awarded creative directors and a Cannes Lions winner in two countries. 

My work has received awards from various festivals, including Effie Latam, Cannes Lions, Clio Awards, New York Festivals, London International Awards, El Ojo de Iberoamérica, El Sol, Webby, Luum, FIAP. 

As a creative director and copywriter, I've had the privilege to collaborate with well-known brands, such as ABI, Pepsi, Prime Video, Bridgestone, Sherwin Williams, Cervecería Ambev Centroamérica, Cerveza Modelo, Cerveza Corona, Cerveza Brahva, Microsoft, Xbox Colombia, Volkswagen, Movistar, Banco Industrial, Suzuki Autos, Krispy Kreme, Papa John's, Danone, Mabe, General Electric, Texaco, HomeCenter, Colgate, Telefónica, and Wyeth. 

Barbara Pantuso is Co-Founder of Nimble Works, a full-service marketing agency for the future of healthcare. In her role, Barbara provides strategic, creative, and operational insights for clients including Philips, Exact Sciences, Novartis, and Barco.

She thrives on solving problems and thinking about what's next for technology and culture. With 20+ years of bootstrapping small startups and leading large interdisciplinary corporate engagements, Barbara knows how to think big while still executing on time and on budget. A lateral thinker who has worked across many industries, she’s led client engagements with Apple, General Motors, Novartis, Eli Lilly, Planned Parenthood, AARP, Comcast, and many more.

Barbara has grown two digital agencies from seed to thriving, multi-million dollar businesses. She’s also held senior leadership positions at Frog Design, Huge, and SYPartners – firms that have given her the experience and know-how to build her own successful agency.

I forged a distinguished advertising career in Brazil, commencing as a copywriter at DPZ and earning acclaim at national and international festivals. Twice named Brazil's best Creative Director by ABP, my portfolio boasts awards from prestigious festivals worldwide. Having worked at JWT, Y&R, and DM9DDB, I contributed to winning the Cannes Agency of the Year in 2009. In 2018, I joined DDB Colombia as CCO, leading a team for major brands.

I was recognized as Colombia's best Creative Director and propelled the agency to the top 2021 Effie Awards and Crema rankings. As CCO at Mullen Lowe Delta, I spearhead the agency's modernization, earning a nomination for the best agency at the Lux Festival two years in a row.

I am a biligual Creative / Art Director with more than 15 years working in the advertising field, in cities like Medellín, Bogotá, Colombia. Buenos Aires, Argentina and currently in Los Angeles, California and have been a part of nice work teams at Grey, DDB, McCann, Draft FCB, JWT, Publicis and Dieste.

I have been awarded in several advertising festivals like Cannes Lions, El Dorado, El Ojo de Iberoamérica, Effie and El circulo de Creativos Colombiano. In addition, I have participated as jury in NYF, Wina, PHNX and soon will be part of Luum Festival 2024 as jury as well.

Sean has over 20 years’ experience in Health and Wellness communications, working on everything from infant nutrition through to end-stage cancer pain. Having worked extensively in North America, Australia and all across Asia, he has a unique understanding of creativity and culture in both the East and the West.

Over the course of that journey, he’s developed a deep fondness for spicy dumplings, impractical footwear, and the power of cultural nuance to change lives.

For the past 20 years, Sinead has worked on some of the world's most well-loved brands and was most recently EVP, Executive Creative Director at MRM /McCann Worldgroup New York. Her work has won over 80 global awards, including two Grand Prix and multiple Cannes Lions, and she has been a juror on many of the industry’s leading award shows, including Cannes, LIA, CLIOs and NYF. Much of her work has shaped cultural conversations, including the likes of the ‘I Touch Myself Project’ with Serena Williams, which reached over a billion people during Breast Cancer Awareness Month; the global data-led ‘Subway Live Feed’ campaign, which fed over 13 million people in need across 60 countries and gave Subway its biggest sales day in history; and ‘Rethink Praise,’ a feature-length documentary which exposed gender bias in parenting, making Avon the most loved brand in Brazil. She holds a PhD in Communications.

Joanna Ruiz is the leader of the Life Sciences and Health Care Agency at Deloitte Digital. Joanna’s work is focused on building and growing Deloitte Digital’s Health and Life Science practice harnessing the power of connected creativity and creating growth from new challenges.

Joanna has developed multichannel engagement strategies and creative solutions for clients undergoing change by developing with powerful and effective brand experiences and communication, across multiple stakeholders and channels.

Joanna is passionate about DE&I and health equity, and enjoys mentoring and building strong, trusting teams. She takes a talent-first, reductionist approach and has an unwavering commitment to data-inspired, compelling, commercially impactful ideas.

Founder and CEO of the advertising agency Umbilical and the audiovisual content creation company Amniotic.tv; Bloc Global Creative Council member, International Jury, Mentor, Professor and Keynote Speaker. Working on healthcare communications over the last 25 years and his work has been honored at both national and international competitions. Before becoming independent he was Executive Creative Director at Ogilvy Healthcare BCN and Torre Lazur McCann BCN. Xavier was the first Spanish Creative Director to be selected as a Jury member at the Cannes Lions Health and the Executive Jury of Clio Health. He also has been jury in the NYF Health, LIA Awards, RxClub Awards, The Global Awards, Lisbon Health Awards. He is former President of the Aspid Awards. Author of "Handbook of Pharmaceutical Advertising. More than 2000 slogans, headlines and advertising slogans in the healthcare marketing campaigns" he strongly believes in positive thinking and joy.

Jeff Scott is proven leader and innovator in health care advertising and marketing with successes embracing both the payer and provider sides of the continuum. For 14 years, Jeff has led the teams responsible for market leader Blue Cross Blue Shield of Michigan’s primary advertising, marketing and social communications, along with ground-breaking work for Karmanos Cancer Institute, an NCI-designated system in metro Detroit.

In addition, Jeff led the creation of the enduring University of Michigan Health System "Michigan Difference" campaign and was previously responsible for advertising and marketing work for McLaren Health System, the former West Penn Allegheny Health System, the American Heart Association, Ascension Health, McKesson, and more.

Jeff brings a unique background in creative leadership, communications strategy, business transformation and more to his role. He is a graduate of the University of Michigan-Ann Arbor with continuing education at Harvard Business School.

Prior to McKinney, Alex worked at BBDO, Saatchi & Saatchi, and 360i across a variety of brands, including MetLife, Capital One, AT&T, GE, Pepsi, Starbucks, Nestle, National Geographic, and HBO. During her career, she has made everything from TV to digitally-led campaigns to social content, preferring to create work where the creative solution and consumer behavior dictate the medium.

Alex was named one of Adweek’s 2018 Rising Stars as a creative who is keeping advertising relevant, fresh, and fascinating. Her work has been recognized by Cannes Lions, The One Show, The Clio Awards, The Webby Awards, The Obie Awards, ANDY Awards, AICP Next Awards, FWA, and Young Lions. At McKinney, she leads creative teams for clients like Stop & Shop, Sherwin-Williams, Flagstar, Indivior, and Ad Council. Alex was born and raised in Louisville, Kentucky, and has a BFA from the Maryland Institute College of Art.

Aaron is a Group Creative Director at Deloitte Digital. He has 15+ years of experience with a focus on health, sustainability, and innovation. His work has been featured by Forbes, Fast Company, and The United Nations, and has been widely recognized by industry festivals including Cannes Lions, Clios, and NY Festivals. In 2024, his work earned the MM+M Titanium “Best in Show” and drove Deloitte Digital to be named one of Cannes Lions’ most awarded US agencies and one of the top 10 most creative companies in the world.

Guy's campaigns have been recognized for creativity & effectiveness at shows worldwide including: Gold & Grand Prix wins at Cannes Lions, EFFIES, Clios, D&AD, EPICA Awards, New York Festivals, London International Awards,, Eurobest, One Show, Creative Circle, Lürzer's Archive, The Creative Floor Awards, Global Awards, AME Effectiveness Awards and more.

Guy was ranked by D&AD as #4 Executive Creative Director Globally in 2022, and by The One Show as #2 Executive Creative Director in the UK. In 2019, Guy launched Ignite, a first-of-its-kind programme to bring diverse creative talent into the ad industry, regardless of background or experience.

Takae is a Japanese-Brazilian Creative Director with over a decade of experience in consumer and healthcare advertising. She’s been recognized by international advertising awards and was awarded by MM+M (Medical Marketing & Media) as 2021 Hall of Femme Women to Watch Honoree only with 3 years of healthcare industry experience.

The most notable awards include winning the first Innovation Hackathon at Cannes Lions Festival, winning the first Gold Lion in Health for Brazil and helping one of her former agencies win the “Best Creative Agency in Latin America” according to the Cannes Creativity Report. While at Havas Health & You, Takae provided many initiative ideas resulting in two Golds and a Titanium at the MM+M Awards and additional recognition at New York festivals. The past couple years she has served as a juror in International and Local Awards Festivals including New York Advertising Festivals and the Clio Health Awards. 

With more than 20 years in the advertising industry Fabio is today CCO at McCannHealthBoot. Fabio started his Creative Director career in 2001 when he helped to launch the IBM Innovation Center (now IBM iX), one of the first merge between consulting and advertising. In 2007, he moved to agency.com and in the following 4 years was at TBWA as Creative Director. In 2013 he joined FCB Italy as Executive Creative Director and achieved the first Cannes Lion of the agency history. Passionate about photography, basketball and fishing, he is also a university teacher and coordinator. In his career won tens of international awards and he has been Juror at CANNES LIONS, NY FESTIVAL, ONE SHOW, EUROBEST, ADCI, LISBON ADV FESTIVAL, LEBOOK CONNECT. In 2024 Fabio has been named Health Ambassador of Art Director Club Italy

Victor Toyofuku is an award-winning art director with a sharp eye, a big heart, and a knack for turning bold ideas into campaigns that actually connect. With 16+ years of experience, Victor kicked off his career in consumer advertising before switching gears to pharma after moving to the U.S. in 2022. Since then, he’s led creative for major campaigns—including Moderna’s first-ever institutional launch—and helped his previous agency become the most awarded pharma shop in Omnicom Group history. Casual. Victor’s known for his storytelling, attention to detail, and ability to make work that sticks. He’s picked up more than 80 international awards along the way—but who’s counting? (He is. It’s color-coded.) He currently lives in New York, still trying to convince everyone that Brazilian pizza is better. And honestly? He might be right.

Oliver is an accomplished creative leader passionate about crafting healthcare communications that are as meaningful as they are impactful. With over 20 years of advertising experience, his career spans multiple markets and brand categories across the UK, Europe, and North America—launching new products and revitalizing existing ones across both consumer and healthcare sectors. Since joining Klick, Oliver was one of the minds behind the award-winning Lifesaving Radio––the world’s first AI radio station clinically designed to optimize surgical performance and save lives. Oliver’s work has been recognized by award shows like Cannes Lions, The Clio Awards, London International Awards and The Effies––but he’s a true believer that effective, life-changing work for his clients and the people touched by the products is the ultimate reward.

Born in the Brazilian Amazon, I'm an art director by training and have over 17 years of experience. I've worked for a variety of global clients, including Heineken, Volkswagen, Audi, Ambev, Heinz, and Santander, and have won numerous international awards.

Lillianna Vazquez is a VP Associate Creative Director of Art, currently working at Humancare, an IPG Health Company. She has led award-winning campaigns across Pet Health, Beauty, Dermatology, Nutrition, Chronic Migraine, Immunology, Neurology, and Women’s Health. Her work has been internationally recognized by Cannes Lions, D&AD, The One Show, Clios, and Effie. Known for blending cultural edge with emotional depth, she continues to push brands into unexpected, unforgettable spaces.

Americo Vizer is the Senior Creative Director for South Latam and Portugal at LLYC (the largest communication consultancy in Latin America and Spain), with more than 20 years of experience in the advertising industry. He has been internationally awarded at Cannes Lions, D&AD, One Show, NY Festivals, Clio, Effie Awards, and others. He has worked for PUBLICIS, BETC, TALENT MARCEL, AFRICA CREATIVE, HAVAS+, CP+B, INNOCEAN, and others. Throughout his career, he has created campaigns for clients such as VOLKSWAGEN, P&G, RECKITT BENCKISER, AB INBEV, BRADESCO BANK, CITIBANK, NESTLÉ, MAPFRE INSURANCE, HYUNDAI, MITSUBISHI, CLARO, VIVO, LIDL, HERSHEY’S, and other brands.

With over 20 years of diverse experience in the creative industry, Alfred is ECD at McCann Worldgroup Singapore. He has earned global recognition and numerous awards, including EFFIES, The One Show, D&AD, Cannes, Spikes Asia, Clios, LIA, ADFEST, and the New York Festivals. Beyond his professional achievements, Alfred is dedicated to nurturing the next generation of creative talent. As an advisory member for various institutions and universities, he actively mentors emerging creatives and plays a pivotal role in shaping the industry's future, instilling hope and optimism for the next generation of creatives.

Angela Williams is a an award-winning Creative Director at Deloitte Digital. She works to build stronger relationships between creativity and data to find innovative solutions for clients. After a successful career in banking, she worked for acclaimed agencies like BBDO, Area 23, and, most recently, Arnold Worldwide. She's worked on brands like AT&T, Champion, Miller Coors, and Progressive Insurance, Not to mention her work in Life Sciences with the American Red Cross, The Dailio Center for Health Equity, Biogen and Johnson and Johnson focusing on innovative approaches to raise awareness for underfunded treatments for rare diseases.

Dawn has been effectively shaping and changing public health opinion in both the public and private sector for more than a decade. She led the transformation of Singapore’s health sector, Healthier SG, as head of copy. She was also the creator of Philips’ Live Well movement, which pushed for better consumer health and home care regionally.

Her work has been consistently recognised at effectiveness award shows such as the Effie Awards and Marketing Excellence Awards. She has also won metal at Spikes Asia for youth anti-smoking and Neutrogena’s sun protection.

Kein is a creative director based in New York City and Philadelphia. No matter the medium, he loves to solve creative problems by using strong visuals and a clean design aesthetic.

For the last 10 years, Kein has launched several US and global healthcare brands in hematology, oncology, CNS, and dwarfism. Kein has won recognition for his work at the Clio Awards, Creative Floor Awards, and the London International Awards. Kein’s work on “Spread the Word Not the Virus” has also been published in Archive magazine.

Kein is a boomerang employee at The Bloc and is excited to be a part of the next chapter of 'Be Great to Do Good'. When he's not walking his beagle, Chloe, you can catch Kein drinking a strong cup of coffee, trying to PR on Peloton, or try out a new vegetarian recipe.

Great work starts with an emotional connection – a sense of energy that can provoke a thought or capture an element of the human spirit that unites us. With over 15 years of multi-disciplinary experience from human health to animal health, in both pharmaceutical advertising and medical education sectors, Michael is passionate about the creative craft and emotive truths he can bring to the arena of health and wellness.

Michael plays an integral part of the team at Ogilvy Health Sydney, working to simplify complex information and data with fresh thinking, tapping into stories that can create stronger connections and foster new understandings. He has a driving curiosity to explore, question and build on insights, helping to bridge the divide between patients and HCPs.

In his 16 years at Ogilvy Health, Michael has enjoyed lasting tenures across various brands and portfolios with work also recognised by numerous award shows, including The Creative Floor, NYF Global Awards, Cannes and CLIO Health. He feels inspired to be part of a wider creative community – collectively discussing new ideas and fostering different ways of thinking.