We are now accepting entries for the 2025 competition. If you have any questions, please contact Processing@newyorkfestivals.com. You can also call us at +1 (212) 271.5278. We'll be happy to help.
If you would like a PDF of The Entry Guide, Rules & Categories, please download from Resources.
Entrants are welcome to select multiple categories and disciplines. However, work that is considered regulated Pharmaceutical work can only be submitted in Pharmaceutical Categories and not also in Health and Wellness.
In preparing your entry, you will need:
- Company and Credit Info
- Shipping Address and Contact Info
- Synopsis: 800-word Synopsis for each entry [Consider including info such as: target audience, objective, insight, context, research, planning, execution, results.]
- Assets: For each category we allow drag and drop materials. For video, MP3s work. For other materials, please have a PDF.
Additional technical specs can be found in the Entry Guide.
Focused on animal well-being. Pets and other animal health products and services brought to the attention of consumers that show a true health benefit. Includes veterinary clinics, animal charities and fundraising for facilities, etc.
Focused on animal well-being. Pets and other animal health products and services brought to the attention of consumers that show a true health benefit. Includes veterinary clinics, animal charities and fundraising for facilities, etc.
Promotional writing included in an audio recording.
Music including original composition, a licensed recording, or an altered version of an existing recording.
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
Commercial broadcast or Internet radio advertising.
Content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.
To create or promote a companys identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.
Commissioning and acquiring material for publication.
Promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.
The graphic design of a product, brand, or company logo
Graphic and physical design of product packaging.
Graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.
Graphical and physical design of posters
This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art
Graphic and physical design of Self– Promotion
Astute, the aesthetic physical design of interior and/or exterior spaces.
All audio content used for the purpose of direct. (radio, downloadable and streaming audio content, etc.
Execution of any direct digital/mobile media connected to a user or gives the user the ability to interact through technology. Examples include apps, advertising within apps, banners & rich media, e-mail marketing, games, in-stream video advertising, microsites/websites, etc
Execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising
Execution of direct out of home advertising. Examples include ambient, billboard, poster, and transit, etc.
Direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc
Utilizing social platforms to deliver content directly to consumers in order to generate a social response or action.
Mobile device or tablet-specific apps or applications
Mobile device or tablet-specific apps or applications
Games developed and designed for mobile devices to promote a particular product or service
Supplemental mobile websites or webpages created to further promote a specific product or service
Digital sales aids promoting a company, brand, product, or service
Mobile based virtual reality technology designed to immerse the user within a given experience
Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service
The craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context
The sounds generated, manipulated, and designed to bring context to the digital experience
The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.
The look and feel - the presentation of the digital mobile product.
creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.
Please limit commercials to approximately 1 minute
Please limit short form entries to no more than 3 minutes
the aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.
the creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting
the completed vision of the director and the work’s ability to exhibit the vision creatively and effectively
technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio
Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.
technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music
film environments and imagery created and/or manipulated outside the context of a live action shot.
Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media
innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service
executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.
large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.
designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.
out of home execution that serves as a takeover a single location or venue.
Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Entries in this category are for the directorial choices made for a print advertisement.
Entries in this category are for the writing of promotional or educational text included in the print advertisement.
Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.
Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement
Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement
Utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers
Utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution
Utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution
Using a single video created for engaging a target audience through social sharing.
Posts not using video that are created specifically for a social media platform
Commerce Channels have the most untapped creative potential to grow people and brands. This category group is for the commerce-led idea that moves beyond ecommerce and opens it up across the shopper/physical retail space. The new category group honors marketing’s transformation to hybrid experiences that harness both digital and physical channels, to both engage and transact.
The Creativity in Commerce category requires additional information about the campaign. You will be asked to provide your answers on the Additional Information page of the entry form. The additional information includes up to 400 words per section for Insight / Context, Idea / Execution and Results / Conversions.
Honors bold, boundary-pushing applications of technology that reimagine the way we engage with health—individually and collectively. This category recognizes innovations that improve consumer experience, public health, or environmental health through meaningful, tech-driven solutions. From digital tools and connected devices to immersive experiences, data platforms, and sustainable systems, winning work should demonstrate how technology was used not just to solve problems, but to shape a healthier, smarter future.
AI-Driven Creativity: Work that utilizes artificial intelligence to generate innovative and compelling creative content.
AI-Driven Creativity: Work that utilizes artificial intelligence to generate innovative and compelling creative content.
This category honors transformative campaigns that use creativity as a force for positive, systemic change. Work in this category is driven by intent toward the betterment of people, communities, animals, and the planet — spanning public health, mental health, health equity, environmental health, and social justice.
Whether addressing systemic inequities, championing underrepresented voices, or mobilizing collective action, these campaigns go beyond awareness to spark cultural shifts, influence behavior, and deliver meaningful impact.
The work can be created for brands, nonprofits, advocacy groups, or unique cross-sector partnerships, and may appear in any media. Each is judged through the lens of purpose and outcome — recognizing storytelling and strategy that lead to real-world progress for the greater good.
Work created to empower the public, promote health and disease awareness, and encourage proactive personal care. Includes work from brands, non-profits, as well charities and fundraising institutions that inspire advocacy and donations for legitimate health causes.
Promotional writing included in an audio recording.
Music including original composition, a licensed recording, or an altered version of an existing recording.
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
Commercial broadcast or Internet radio advertising.
Content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.
To create or promote a companys identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.
Commissioning and acquiring material for publication.
Promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.
The graphic design of a product, brand, or company logo.
Graphic and physical design of product packaging.
Graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.
Graphical and physical design of posters.
This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art.
Graphic and physical design of Self– Promotion.
Astute, the aesthetic physical design of interior and/or exterior spaces.
All audio content used for the purpose of direct. (radio, downloadable and streaming audio content, etc.
Execution of any direct digital/mobile media connected to a user or gives the user the ability to interact through technology. Examples include apps, advertising within apps, banners & rich media, e-mail marketing, games, in-stream video advertising, microsites/websites, etc.
Execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising.
Execution of direct out of home advertising. Examples include ambient, billboard, poster, and transit, etc.
Direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc.
Utilizing social platforms to deliver content directly to consumers in order to generate a social response or action.
Mobile device or tablet-specific apps or applications.
Mobile device or tablet-specific apps or applications.
Games developed and designed for mobile devices to promote a particular product or service.
Supplemental mobile websites or webpages created to further promote a specific product or service.
Digital sales aids promoting a company, brand, product, or service.
Mobile based virtual reality technology designed to immerse the user within a given experience.
Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service.
The craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context.
The sounds generated, manipulated, and designed to bring context to the digital experience.
The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.
The look and feel - the presentation of the digital mobile product.
Creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.
Please limit commercials to approximately 1 minute.
Please limit short form entries to no more than 3 minutes.
The aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.
The creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting.
The completed vision of the director and the work’s ability to exhibit the vision creatively and effectively.
Technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio.
Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
Film environments and imagery created and/or manipulated outside the context of a live action shot.
Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media.
Innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service.
Executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.
Large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.
Designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.
Out of home execution that serves as a takeover a single location or venue.
Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station.
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Entries in this category are for the directorial choices made for a print advertisement.
Entries in this category are for the writing of promotional or educational text included in the print advertisement.
Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.
Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement.
Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement.
Utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers.
Utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution
Use of an influential individual or individuals via social media to influence a target market or enhance brand image, or meet specific goals of an organization or corporation.
Using a single video created for engaging a target audience through social sharing.
Posts not using video that are created specifically for a social media platform.
Public-targeted corporate image campaigns designed to convey the characteristic spirit for given health & wellness companies, products, health services (psychology, chiropractors, nutritionists, oncologists, cardiologists, plastic surgeons, e.g. all disciplines), hospitals, clinics, pharmacies, other health facilities like gyms and fitness studios, health shops and other retail; health insurance companies, companies that handle financial health plans, etc.
Promotional writing included in an audio recording.
Music including original composition, a licensed recording, or an altered version of an existing recording.
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
Commercial broadcast or Internet radio advertising.
Content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.
To create or promote a companys identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.
Commissioning and acquiring material for publication.
Promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.
The graphic design of a product, brand, or company logo.
Graphic and physical design of product packaging.
Graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.
Graphical and physical design of posters.
This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art.
Graphic and physical design of Self– Promotion.
Astute, the aesthetic physical design of interior and/or exterior spaces.
All audio content used for the purpose of direct. (radio, downloadable and streaming audio content, etc.
Execution of any direct digital/mobile media connected to a user or gives the user the ability to interact through technology. Examples include apps, advertising within apps, banners & rich media, e-mail marketing, games, in-stream video advertising, microsites/websites, etc.
Execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising.
Execution of direct out of home advertising. Examples include ambient, billboard, poster, and transit, etc.
Direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc.
Utilizing social platforms to deliver content directly to consumers in order to generate a social response or action.
Mobile device or tablet-specific apps or applications.
Mobile device or tablet-specific apps or applications.
A Digital/Mobile entry that’s not defined by any of the categories above.
Games developed and designed for mobile devices to promote a particular product or service.
Supplemental mobile websites or webpages created to further promote a specific product or service.
Digital sales aids promoting a company, brand, product, or service.
Mobile based virtual reality technology designed to immerse the user within a given experience.
Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service.
The craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context.
The sounds generated, manipulated, and designed to bring context to the digital experience.
The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.
The look and feel - the presentation of the digital mobile product.
Creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.
Please limit commercials to approximately 1 minute.
Please limit short form entries to no more than 3 minutes.
The aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.
The creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting.
The completed vision of the director and the work’s ability to exhibit the vision creatively and effectively.
Technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio.
Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
Film environments and imagery created and/or manipulated outside the context of a live action shot.
Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media.
Innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service.
Executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.
Large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.
Designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.
Out of home execution that serves as a takeover a single location or venue.
Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station.
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Entries in this category are for the directorial choices made for a print advertisement.
Entries in this category are for the writing of promotional or educational text included in the print advertisement.
Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.
Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement.
Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement.
Utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers.
Utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution
Use of an influential individual or individuals via social media to influence a target market or enhance brand image, or meet specific goals of an organization or corporation.
Using a single video created for engaging a target audience through social sharing.
Posts not using video that are created specifically for a social media platform.
Products, services and activities that allows a person to maintain a healthy lifestyle: online communi- ty-based health engagements, diet, health management, sleep, fitness, exercise, stress management. This includes health & wellness technology like wearables, apps, and other gadgets that aid fitness, diet, medication/supplement tracking, stress management, and sleep.
Promotional writing included in an audio recording.
Music including original composition, a licensed recording, or an altered version of an existing recording.
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
Commercial broadcast or Internet radio advertising.
Content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.
To create or promote a companys identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.
Commissioning and acquiring material for publication.
Promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.
The graphic design of a product, brand, or company logo.
Graphic and physical design of product packaging.
Graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.
Graphical and physical design of posters.
This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art.
Graphic and physical design of Self– Promotion.
Astute, the aesthetic physical design of interior and/or exterior spaces.
All audio content used for the purpose of direct. (radio, downloadable and streaming audio content, etc.
Execution of any direct digital/mobile media connected to a user or gives the user the ability to interact through technology. Examples include apps, advertising within apps, banners & rich media, e-mail marketing, games, in-stream video advertising, microsites/websites, etc.
Execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising.
Execution of direct out of home advertising. Examples include ambient, billboard, poster, and transit, etc.
Direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc.
Utilizing social platforms to deliver content directly to consumers in order to generate a social response or action.
Mobile device or tablet-specific apps or applications.
Mobile device or tablet-specific apps or applications.
A Digital/Mobile entry that’s not defined by any of the categories above.
Games developed and designed for mobile devices to promote a particular product or service.
Supplemental mobile websites or webpages created to further promote a specific product or service.
Digital sales aids promoting a company, brand, product, or service.
Mobile based virtual reality technology designed to immerse the user within a given experience.
Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service.
The craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context.
The sounds generated, manipulated, and designed to bring context to the digital experience.
The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.
The look and feel - the presentation of the digital mobile product.
Creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.
Please limit commercials to approximately 1 minute.
Please limit short form entries to no more than 3 minutes.
The aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.
The creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting.
The completed vision of the director and the work’s ability to exhibit the vision creatively and effectively.
Technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio.
Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
Film environments and imagery created and/or manipulated outside the context of a live action shot.
Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media.
Innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service.
Executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.
Large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.
Designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.
Out of home execution that serves as a takeover a single location or venue.
Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station.
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Entries in this category are for the directorial choices made for a print advertisement.
Entries in this category are for the writing of promotional or educational text included in the print advertisement.
Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.
Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement.
Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement.
Utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers.
Utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution
Use of an influential individual or individuals via social media to influence a target market or enhance brand image, or meet specific goals of an organization or corporation.
Using a single video created for engaging a target audience through social sharing.
Posts not using video that are created specifically for a social media platform.
Products, services and activities that allows a person to maintain a healthy lifestyle: online community-based health engagements, diet, health management, sleep, fitness, exercise, stress management. This includes health & wellness technology like wearables, apps, and other gadgets that aid fitness, diet and medication/ supplement tracking, stress management and sleep.
Promotional writing included in an audio recording.
Music including original composition, a licensed recording, or an altered version of an existing recording.
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
Commercial broadcast or Internet radio advertising.
Content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.
To create or promote a companys identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.
Commissioning and acquiring material for publication.
Promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.
The graphic design of a product, brand, or company logo.
Graphic and physical design of product packaging.
Graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.
Graphical and physical design of posters.
This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art.
Graphic and physical design of Self– Promotion.
Astute, the aesthetic physical design of interior and/or exterior spaces.
All audio content used for the purpose of direct. (radio, downloadable and streaming audio content, etc.
Execution of any direct digital/mobile media connected to a user or gives the user the ability to interact through technology. Examples include apps, advertising within apps, banners & rich media, e-mail marketing, games, in-stream video advertising, microsites/websites, etc.
Execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising.
Execution of direct out of home advertising. Examples include ambient, billboard, poster, and transit, etc.
Direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc.
Utilizing social platforms to deliver content directly to consumers in order to generate a social response or action.
Mobile device or tablet-specific apps or applications.
Mobile device or tablet-specific apps or applications.
Games developed and designed for mobile devices to promote a particular product or service.
Supplemental mobile websites or webpages created to further promote a specific product or service.
Digital sales aids promoting a company, brand, product, or service.
Mobile based virtual reality technology designed to immerse the user within a given experience.
Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service.
The craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context.
The sounds generated, manipulated, and designed to bring context to the digital experience.
The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.
The look and feel - the presentation of the digital mobile product.
Creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.
Please limit commercials to approximately 1 minute.
Please limit short form entries to no more than 3 minutes.
The aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.
The creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting.
The completed vision of the director and the work’s ability to exhibit the vision creatively and effectively.
Technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio.
Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
Film environments and imagery created and/or manipulated outside the context of a live action shot.
Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media.
Innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service.
Executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.
Large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.
Designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.
Out of home execution that serves as a takeover a single location or venue.
Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station.
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Entries in this category are for the directorial choices made for a print advertisement.
Entries in this category are for the writing of promotional or educational text included in the print advertisement.
Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.
Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement.
Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement.
Utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers.
Utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution
Use of an influential individual or individuals via social media to influence a target market or enhance brand image, or meet specific goals of an organization or corporation.
Using a single video created for engaging a target audience through social sharing.
Posts not using video that are created specifically for a social media platform.
Celebrating excellence in the use of iconic New York City in advertising. If your work captures the vibe of New York City, enhancing your concept with images, sounds, songs, landmarks, people, or famous sayings and mottos, we want to see it and honor it. These must be paid advertisements that ran during the eligibility period. Jury Brief must include why you think this piece deserves this award.
The NYF’IN FUNNY category group is for work that cuts like a spork, and brings us together through tears and an underwear change or just makes you say “WTF?!”. In this category group, all that matters is the funny.
This highly-regulated industry calls for a different playing field. Pharmaceutical celebrates creative communications from advertising’s pharmaceutical clients and services. This includes advertising that targets practitioners/professionals, patients, consumers, and payers.
Advertising directed toward patients, rather than professionals. Surgical supplies, tools, products and services brought to market to solve a particular business need or patient issue. Often innovative, these entries should contribute to the enhancement of the pharmaceutical brand.
Promotional writing included in an audio recording.
Music including original composition, a licensed recording, or an altered version of an existing recording.
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
Commercial broadcast or Internet radio advertising.
Content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.
To create or promote a companys identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.
Commissioning and acquiring material for publication.
Promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.
The graphic design of a product, brand, or company logo.
Graphic and physical design of product packaging.
Graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.
Graphical and physical design of posters.
This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art.
Graphic and physical design of Self– Promotion.
Astute, the aesthetic physical design of interior and/or exterior spaces.
All audio content used for the purpose of direct. (radio, downloadable and streaming audio content, etc.
Execution of any direct digital/mobile media connected to a user or gives the user the ability to interact through technology. Examples include apps, advertising within apps, banners & rich media, e-mail marketing, games, in-stream video advertising, microsites/websites, etc.
Execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising.
Execution of direct out of home advertising. Examples include ambient, billboard, poster, and transit, etc.
Direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc.
Utilizing social platforms to deliver content directly to consumers in order to generate a social response or action.
Mobile device or tablet-specific apps or applications.
Mobile device or tablet-specific apps or applications.
Games developed and designed for mobile devices to promote a particular product or service.
Supplemental mobile websites or webpages created to further promote a specific product or service.
Digital sales aids promoting a company, brand, product, or service.
Mobile based virtual reality technology designed to immerse the user within a given experience.
Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service.
The craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context.
The sounds generated, manipulated, and designed to bring context to the digital experience.
The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.
The look and feel - the presentation of the digital mobile product.
Creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.
Please limit commercials to approximately 1 minute.
Please limit short form entries to no more than 3 minutes.
The aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.
The creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting.
The completed vision of the director and the work’s ability to exhibit the vision creatively and effectively.
Technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio.
Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
Film environments and imagery created and/or manipulated outside the context of a live action shot.
Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media.
Innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service.
Executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.
Large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.
Designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.
Out of home execution that serves as a takeover a single location or venue.
Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station.
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Entries in this category are for the directorial choices made for a print advertisement.
Entries in this category are for the writing of promotional or educational text included in the print advertisement.
Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.
Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement.
Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement.
Utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers.
Utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution
Use of an influential individual or individuals via social media to influence a target market or enhance brand image, or meet specific goals of an organization or corporation.
Using a single video created for engaging a target audience through social sharing.
Posts not using video that are created specifically for a social media platform.
Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and data integration.
Advertising directed toward patients, rather than professionals. Surgical supplies, tools, products and services brought to market to solve a particular business need or patient issue. Often innovative, these entries should contribute to the enhancement of the pharmaceutical brand.
Promotional writing included in an audio recording.
Music including original composition, a licensed recording, or an altered version of an existing recording.
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
Commercial broadcast or Internet radio advertising.
Content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.
To create or promote a companys identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.
Commissioning and acquiring material for publication.
Promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.
The graphic design of a product, brand, or company logo.
Graphic and physical design of product packaging.
Graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.
Graphical and physical design of posters.
This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art.
Graphic and physical design of Self– Promotion.
Astute, the aesthetic physical design of interior and/or exterior spaces.
All audio content used for the purpose of direct. (radio, downloadable and streaming audio content, etc.
Execution of any direct digital/mobile media connected to a user or gives the user the ability to interact through technology. Examples include apps, advertising within apps, banners & rich media, e-mail marketing, games, in-stream video advertising, microsites/websites, etc.
Execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising.
Execution of direct out of home advertising. Examples include ambient, billboard, poster, and transit, etc.
Direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc.
Utilizing social platforms to deliver content directly to consumers in order to generate a social response or action.
Mobile device or tablet-specific apps or applications.
Mobile device or tablet-specific apps or applications.
Games developed and designed for mobile devices to promote a particular product or service.
Supplemental mobile websites or webpages created to further promote a specific product or service.
Digital sales aids promoting a company, brand, product, or service.
Mobile based virtual reality technology designed to immerse the user within a given experience.
Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service.
The craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context.
The sounds generated, manipulated, and designed to bring context to the digital experience.
The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.
The look and feel - the presentation of the digital mobile product.
Creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.
Please limit commercials to approximately 1 minute.
Please limit short form entries to no more than 3 minutes.
The aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.
The creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting.
The completed vision of the director and the work’s ability to exhibit the vision creatively and effectively.
Technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio.
Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
Film environments and imagery created and/or manipulated outside the context of a live action shot.
Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media.
Innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service.
Executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.
Large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.
Designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.
Out of home execution that serves as a takeover a single location or venue.
Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station.
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Entries in this category are for the directorial choices made for a print advertisement.
Entries in this category are for the writing of promotional or educational text included in the print advertisement.
Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.
Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement.
Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement.
Utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers.
Utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution
Use of an influential individual or individuals via social media to influence a target market or enhance brand image, or meet specific goals of an organization or corporation.
Using a single video created for engaging a target audience through social sharing.
Posts not using video that are created specifically for a social media platform.
Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and data integration.
Advertising directed toward and solely for healthcare professionals, including internal communications.
Promotional writing included in an audio recording.
Music including original composition, a licensed recording, or an altered version of an existing recording.
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
Commercial broadcast or Internet radio advertising.
Content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.
To create or promote a companys identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.
Commissioning and acquiring material for publication.
Promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.
The graphic design of a product, brand, or company logo.
Graphic and physical design of product packaging.
Graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.
Graphical and physical design of posters.
This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art.
Graphic and physical design of Self– Promotion.
Astute, the aesthetic physical design of interior and/or exterior spaces.
All audio content used for the purpose of direct. (radio, downloadable and streaming audio content, etc.
Execution of any direct digital/mobile media connected to a user or gives the user the ability to interact through technology. Examples include apps, advertising within apps, banners & rich media, e-mail marketing, games, in-stream video advertising, microsites/websites, etc.
Execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising.
Execution of direct out of home advertising. Examples include ambient, billboard, poster, and transit, etc.
Direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc.
Utilizing social platforms to deliver content directly to consumers in order to generate a social response or action.
Mobile device or tablet-specific apps or applications.
Mobile device or tablet-specific apps or applications.
Games developed and designed for mobile devices to promote a particular product or service.
Supplemental mobile websites or webpages created to further promote a specific product or service.
Digital sales aids promoting a company, brand, product, or service.
Mobile based virtual reality technology designed to immerse the user within a given experience.
Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service.
The craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context.
The sounds generated, manipulated, and designed to bring context to the digital experience.
The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.
The look and feel - the presentation of the digital mobile product.
Creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.
Please limit commercials to approximately 1 minute.
Please limit short form entries to no more than 3 minutes.
The aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.
The creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting.
The completed vision of the director and the work’s ability to exhibit the vision creatively and effectively.
Technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio.
Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
Film environments and imagery created and/or manipulated outside the context of a live action shot.
Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media.
Innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service.
Executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.
Large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.
Designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.
Out of home execution that serves as a takeover a single location or venue.
Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station.
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Entries in this category are for the directorial choices made for a print advertisement.
Entries in this category are for the writing of promotional or educational text included in the print advertisement.
Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.
Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement.
Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement.
Utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers.
Utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution
Use of an influential individual or individuals via social media to influence a target market or enhance brand image, or meet specific goals of an organization or corporation.
Using a single video created for engaging a target audience through social sharing.
Posts not using video that are created specifically for a social media platform.
Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and data integration.
Advertising directed toward and solely for healthcare professionals, including internal communications.
Promotional writing included in an audio recording.
Music including original composition, a licensed recording, or an altered version of an existing recording.
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
Commercial broadcast or Internet radio advertising.
Content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.
To create or promote a companys identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.
Commissioning and acquiring material for publication.
Promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.
The graphic design of a product, brand, or company logo.
Graphic and physical design of product packaging.
Graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.
Graphical and physical design of posters.
This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art.
Graphic and physical design of Self– Promotion.
Astute, the aesthetic physical design of interior and/or exterior spaces.
All audio content used for the purpose of direct. (radio, downloadable and streaming audio content, etc.
Execution of any direct digital/mobile media connected to a user or gives the user the ability to interact through technology. Examples include apps, advertising within apps, banners & rich media, e-mail marketing, games, in-stream video advertising, microsites/websites, etc.
Execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising.
Execution of direct out of home advertising. Examples include ambient, billboard, poster, and transit, etc.
Direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc.
Utilizing social platforms to deliver content directly to consumers in order to generate a social response or action.
Mobile device or tablet-specific apps or applications.
Mobile device or tablet-specific apps or applications.
Games developed and designed for mobile devices to promote a particular product or service.
Supplemental mobile websites or webpages created to further promote a specific product or service.
Digital sales aids promoting a company, brand, product, or service.
Mobile based virtual reality technology designed to immerse the user within a given experience.
Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service.
The craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context.
The sounds generated, manipulated, and designed to bring context to the digital experience.
The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.
The look and feel - the presentation of the digital mobile product.
Creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.
Please limit commercials to approximately 1 minute.
Please limit short form entries to no more than 3 minutes.
The aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.
The creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting.
The completed vision of the director and the work’s ability to exhibit the vision creatively and effectively.
Technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio.
Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
Film environments and imagery created and/or manipulated outside the context of a live action shot.
Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media.
Innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service.
Executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.
Large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.
Designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.
Out of home execution that serves as a takeover a single location or venue.
Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station.
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Entries in this category are for the directorial choices made for a print advertisement.
Entries in this category are for the writing of promotional or educational text included in the print advertisement.
Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.
Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement.
Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement.
Utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers.
Utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution
Use of an influential individual or individuals via social media to influence a target market or enhance brand image, or meet specific goals of an organization or corporation.
Using a single video created for engaging a target audience through social sharing.
Posts not using video that are created specifically for a social media platform.
Future Now spotlights the transformative power of technological advances across pharma and medicine. This category rewards trail blazing solutions that accelerate drug discovery, sharpen clinical decision making, personalize therapeutics, or otherwise redefine disease prevention, diagnosis, and treatment. From machine learning models that flag conditions earlier than ever, to generative platforms that design novel molecules, to intelligent systems that streamline trials and manufacturing, winning work must show how technology was harnessed—not as novelty, but as a catalyst for groundbreaking medical progress and better patient outcomes.
AI-Driven Creativity: Work that utilizes artificial intelligence to generate innovative and compelling creative content.
Work created and aimed toward education or actions regarding the diagnosis, treatment, awareness, and/or prevention of a particular disease with the aim to ultimately effect positive change or behaviors.
Promotional writing included in an audio recording.
Music including original composition, a licensed recording, or an altered version of an existing recording.
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
Commercial broadcast or Internet radio advertising.
Content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.
To create or promote a companys identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.
Commissioning and acquiring material for publication.
Promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.
The graphic design of a product, brand, or company logo.
Graphic and physical design of product packaging.
Graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.
Graphical and physical design of posters.
This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art.
Graphic and physical design of Self– Promotion.
Astute, the aesthetic physical design of interior and/or exterior spaces.
All audio content used for the purpose of direct. (radio, downloadable and streaming audio content, etc.
Execution of any direct digital/mobile media connected to a user or gives the user the ability to interact through technology. Examples include apps, advertising within apps, banners & rich media, e-mail marketing, games, in-stream video advertising, microsites/websites, etc.
Execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising.
Execution of direct out of home advertising. Examples include ambient, billboard, poster, and transit, etc.
Direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc.
Utilizing social platforms to deliver content directly to consumers in order to generate a social response or action.
Mobile device or tablet-specific apps or applications.
Mobile device or tablet-specific apps or applications.
Games developed and designed for mobile devices to promote a particular product or service.
Supplemental mobile websites or webpages created to further promote a specific product or service.
Digital sales aids promoting a company, brand, product, or service.
Mobile based virtual reality technology designed to immerse the user within a given experience.
Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service.
The craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context.
The sounds generated, manipulated, and designed to bring context to the digital experience.
The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.
The look and feel - the presentation of the digital mobile product.
Creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.
Please limit commercials to approximately 1 minute.
Please limit short form entries to no more than 3 minutes.
The aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.
The creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting.
The completed vision of the director and the work’s ability to exhibit the vision creatively and effectively.
Technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio.
Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
Film environments and imagery created and/or manipulated outside the context of a live action shot.
Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media.
Innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service.
Executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.
Large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.
Designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.
Out of home execution that serves as a takeover a single location or venue.
Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station.
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Entries in this category are for the directorial choices made for a print advertisement.
Entries in this category are for the writing of promotional or educational text included in the print advertisement.
Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.
Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement.
Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement.
Utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers.
Utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution
Use of an influential individual or individuals via social media to influence a target market or enhance brand image, or meet specific goals of an organization or corporation.
Using a single video created for engaging a target audience through social sharing.
Posts not using video that are created specifically for a social media platform.
Work aimed at healthcare professionals, influencers, and researchers intended to provide greater transparency, stability, and relationship-interconnectivity between physicians, hospitals, health systems to ensure deeper provider commitment, a more engaged patient base, better outcomes, and greater value throughout the healthcare system.
Medical Communications included in this Category aim to improve healthcare overall via continued education, smart distribution of research and treatment possibilities, help in the management of a disease or condition, to motivate treatment, support adherence, medical affairs initiatives or aid patient independence and better outcomes
Promotional writing included in an audio recording.
Music including original composition, a licensed recording, or an altered version of an existing recording.
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
Commercial broadcast or Internet radio advertising.
Content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.
To create or promote a companys identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.
Commissioning and acquiring material for publication.
Promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.
The graphic design of a product, brand, or company logo.
Graphic and physical design of product packaging.
Graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.
Graphical and physical design of posters.
This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art.
Graphic and physical design of Self– Promotion.
Astute, the aesthetic physical design of interior and/or exterior spaces.
All audio content used for the purpose of direct. (radio, downloadable and streaming audio content, etc.
Execution of any direct digital/mobile media connected to a user or gives the user the ability to interact through technology. Examples include apps, advertising within apps, banners & rich media, e-mail marketing, games, in-stream video advertising, microsites/websites, etc.
Execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising.
Execution of direct out of home advertising. Examples include ambient, billboard, poster, and transit, etc.
Direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc.
Utilizing social platforms to deliver content directly to consumers in order to generate a social response or action.
Mobile device or tablet-specific apps or applications.
Mobile device or tablet-specific apps or applications.
Games developed and designed for mobile devices to promote a particular product or service.
Supplemental mobile websites or webpages created to further promote a specific product or service.
Digital sales aids promoting a company, brand, product, or service.
Mobile based virtual reality technology designed to immerse the user within a given experience.
Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service.
The craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context.
The sounds generated, manipulated, and designed to bring context to the digital experience.
The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.
The look and feel - the presentation of the digital mobile product.
Creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.
Please limit commercials to approximately 1 minute.
Please limit short form entries to no more than 3 minutes.
The aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.
The creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting.
The completed vision of the director and the work’s ability to exhibit the vision creatively and effectively.
Technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio.
Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
Film environments and imagery created and/or manipulated outside the context of a live action shot.
Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media.
Innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service.
Executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.
Large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.
Designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.
Out of home execution that serves as a takeover a single location or venue.
Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station.
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Entries in this category are for the directorial choices made for a print advertisement.
Entries in this category are for the writing of promotional or educational text included in the print advertisement.
Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.
Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement.
Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement.
Utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers.
Utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution
Use of an influential individual or individuals via social media to influence a target market or enhance brand image, or meet specific goals of an organization or corporation.
Using a single video created for engaging a target audience through social sharing.
Posts not using video that are created specifically for a social media platform.
This category recognizes strategic communications designed to inform, educate, or influence stakeholders across the managed market ecosystem — including HCPs, payers, pharmacy benefit managers, and healthcare decision-makers. These communications contribute to improving the understanding of access and reimbursement for a pharmaceutical brand and/or the advancement of patient access to medicines. This can include marketing strategies, educational initiatives and advertising campaigns brought to market to contribute to the success of a pharmaceutical brand and/or the advancement of patient access to medicines.
Entries may include medical communications, managed markets messaging, formulary access campaigns, payer engagement tools, or any specialized content that supports access, adherence, and informed decision-making.
Directed toward payers
Work created with the aim of building the capacity of patients, families, carers, as well as healthcare providers in order to facilitate and support the active involvement of patients in their own care
with the goal of enhancing motivation and independence of a patient as well as supporting proper management, responsible use of treatment/safety and adherence. e.g., the use of data analytics and technology connecting the patient to provider or healthcare systems in order to aid the patient in their journey. Examples would include encouraging compliance, interconnectivity with multiple providers, psychological and social support services, etc.
Promotional writing included in an audio recording.
Music including original composition, a licensed recording, or an altered version of an existing recording.
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
Commercial broadcast or Internet radio advertising.
Content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.
To create or promote a companys identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.
Commissioning and acquiring material for publication.
Promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.
The graphic design of a product, brand, or company logo.
Graphic and physical design of product packaging.
Graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.
Graphical and physical design of posters.
This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art.
Graphic and physical design of Self– Promotion.
Astute, the aesthetic physical design of interior and/or exterior spaces.
All audio content used for the purpose of direct. (radio, downloadable and streaming audio content, etc.
Execution of any direct digital/mobile media connected to a user or gives the user the ability to interact through technology. Examples include apps, advertising within apps, banners & rich media, e-mail marketing, games, in-stream video advertising, microsites/websites, etc.
Execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising.
Execution of direct out of home advertising. Examples include ambient, billboard, poster, and transit, etc.
Direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc.
Utilizing social platforms to deliver content directly to consumers in order to generate a social response or action.
Mobile device or tablet-specific apps or applications.
Mobile device or tablet-specific apps or applications.
Games developed and designed for mobile devices to promote a particular product or service.
Supplemental mobile websites or webpages created to further promote a specific product or service.
Digital sales aids promoting a company, brand, product, or service.
Mobile based virtual reality technology designed to immerse the user within a given experience.
Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service.
The craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context.
The sounds generated, manipulated, and designed to bring context to the digital experience.
The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.
The look and feel - the presentation of the digital mobile product.
Creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.
Please limit commercials to approximately 1 minute.
Please limit short form entries to no more than 3 minutes.
The aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.
The creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting.
The completed vision of the director and the work’s ability to exhibit the vision creatively and effectively.
Technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio.
Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
Film environments and imagery created and/or manipulated outside the context of a live action shot.
Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media.
Innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service.
Executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.
Large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.
Designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.
Out of home execution that serves as a takeover a single location or venue.
Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station.
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Entries in this category are for the directorial choices made for a print advertisement.
Entries in this category are for the writing of promotional or educational text included in the print advertisement.
Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.
Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement.
Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement.
Utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers.
Utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution
Use of an influential individual or individuals via social media to influence a target market or enhance brand image, or meet specific goals of an organization or corporation.
Using a single video created for engaging a target audience through social sharing.
Posts not using video that are created specifically for a social media platform.
Work geared toward products, services, and activities that address animal health.
Promotional writing included in an audio recording.
Music including original composition, a licensed recording, or an altered version of an existing recording.
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
Commercial broadcast or Internet radio advertising.
Content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.
To create or promote a companys identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.
Commissioning and acquiring material for publication.
Promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.
The graphic design of a product, brand, or company logo.
Graphic and physical design of product packaging.
Graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.
Graphical and physical design of posters.
This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art.
Graphic and physical design of Self– Promotion.
Astute, the aesthetic physical design of interior and/or exterior spaces.
All audio content used for the purpose of direct. (radio, downloadable and streaming audio content, etc.
Execution of any direct digital/mobile media connected to a user or gives the user the ability to interact through technology. Examples include apps, advertising within apps, banners & rich media, e-mail marketing, games, in-stream video advertising, microsites/websites, etc.
Execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising.
Execution of direct out of home advertising. Examples include ambient, billboard, poster, and transit, etc.
Direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc.
Utilizing social platforms to deliver content directly to consumers in order to generate a social response or action.
Mobile device or tablet-specific apps or applications.
Mobile device or tablet-specific apps or applications.
Games developed and designed for mobile devices to promote a particular product or service.
Supplemental mobile websites or webpages created to further promote a specific product or service.
Digital sales aids promoting a company, brand, product, or service.
Mobile based virtual reality technology designed to immerse the user within a given experience.
Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service.
The craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context.
The sounds generated, manipulated, and designed to bring context to the digital experience.
The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.
The look and feel - the presentation of the digital mobile product.
Creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.
Please limit commercials to approximately 1 minute.
Please limit short form entries to no more than 3 minutes.
The aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.
The creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting.
The completed vision of the director and the work’s ability to exhibit the vision creatively and effectively.
Technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio.
Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
Film environments and imagery created and/or manipulated outside the context of a live action shot.
Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media.
Innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service.
Executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.
Large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.
Designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.
Out of home execution that serves as a takeover a single location or venue.
Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station.
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.
Entries in this category are for the directorial choices made for a print advertisement.
Entries in this category are for the writing of promotional or educational text included in the print advertisement.
Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.
Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement.
Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement.
Utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers.
Utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution
Use of an influential individual or individuals via social media to influence a target market or enhance brand image, or meet specific goals of an organization or corporation.
Using a single video created for engaging a target audience through social sharing.
Posts not using video that are created specifically for a social media platform.
Celebrating excellence in the use of iconic New York City in advertising. If your work captures the vibe of New York City, enhancing your concept with images, sounds, songs, landmarks, people, or famous sayings and mottos, we want to see it and honor it. These must be paid advertisements that ran during the eligibility period. Jury Brief must include why you think this piece deserves this award.
The NYF’IN FUNNY category group is for work that cuts like a spork, and brings us together through tears and an underwear change or just makes you say “WTF?!”. In this category group, all that matters is the funny.