With over 16 years of experience in integrated and digital work across APAC markets, Dante has garnered multiple creative, marketing and effectiveness awards including LIAs, Clios, New York Festivals, Spikes Asia and the Effies among others.
His contribution to the agency’s creative reputation has helped pave the way for consistent Agency of the Year honours year-on-year including Mobile, Engagement, CRM & Loyalty, and most notably Campaign Asia’s Digital Agency of the Year for Singapore in 2014, 2015 and 2016, 2018, 2019, 2020 and 2021.
With a passion for art direction and conceptual thinking, Satyen established himself in the communications industry as an illustrator, graphic designer ben moving on to advertising and art direction. He won a gold and a silver lion for his project, The Nazar Initiative, which were a regional first in the healthcare category and one of his prized pieces of work. His integrated campaign for Volvo, Safe and Style earned him several industry accolades including recognition at the Cannes Lions, Dubai Lynx and The Loeries amongst others and helped contribute in a big way to his then agency winning the agency of the year title at the Dubai Lynx. With over 24 years of experience in the industry, Satyen has worked with some of the finest independent and multinational agencies in Mumbai and Dubai, creating work for brands such as Saudi Tourism, Decathlon, Etihad Airways, Etisalat, National Geographic Arabia, Volvo, Dunkin’ and many other regional and local brands, winning over 30 international awards along the way.
Aaron believes in ideas, working hard being nice and brushing his teeth after lunch.
Originally from Mexico City, with more than 20 years of advertising experience across a wide range of US and global brands. Over the past 5 years, he has delivered unparalleled work in pharmaceutical marketing in therapeutic categories such as respiratory, dermatology, and cardiology. He joined McCann Health NY in 2021 to work with a portfolio of cardiovascular accounts.
Aaron’s work has been recognized for creative excellence by the London International Awards, Clio, The Creative Floor, MM&M Awards, DTC Awards, Lüerzers Archive magazine, Shots magazine, and was published on McGraw Hill’s Marketing Essentials textbooks.
Aaron’s personal artwork has been exhibited in multiple galleries around the world, including Miami Art Basel, Venice, and NY.
Paula is a Group Art Supervisor at Area 23, an IGP Health Company. She is happy to join this amazing team and proud to have their work recognized in festivals such as Cannes and Clio.
Before moving to the USA, she worked in Brazil in big advertising groups such as Publicis and Havas.
After many years on the consumer side, she switched to Health with the purpose of seeing her work and effort reflected on making other people’s life somehow better.
Sarah is Creative Director at McCANN Health Italy. After more than 10 years in agencies such as Publicis, TBWA, DDB and FCB, she moved into healthcare advertising, where she finally found the chance to give words and ideas a meaningful purpose. Healthcare communication changed her life, and she believes that it can impact a lot in the lives of other people too. She has a special vocation to find that point of intersection where health meets our culture, be it cinema, music, design, books and any other type of passion. She falls in love with ideas and storytelling that push health closer to us, going beyond boundaries, and make people understand that health, in the end, is simply about life. Sarah strongly believes in the great power of freedom and inclusion. In addition to numerous national awards at the Italian Art Directors Club (ADCI), she was the President of Jury in Healthcare at ADCI Awards 2021 and won also international recognition at the Creative Floor Healthcare Awards, the One Show and Eurobest.
I started 20 years ago in Brazil as a Copywriter, spent 6 years leading the Creative Direction of FCB Lisbon, and for the past 6 months have been a Creative Director at Grey NY. Throughout my career, I was happy to be awarded at Cannes Lions (including a Grand Prix in the last edition), One Show, CLIO, EPICA, New York Festival, London International Festival, Eurobest, Mad Stars, El Ojo, CRESTA, and many others. But nothing makes me prouder than my two kids: Bernardo and Maria.
Ranjini started her journey in healthcare advertising as a copywriter, making a switch from academic research to pursue creative interests. Over the years, she has worked at Langland, 21GRAMS, and Real Chemistry before joining FCB Health as a group writer in 2022.
Ranjini is a published academic and holds a PhD in Biological Engineering with majors in Life Sciences, a minor in English Literature, and additional interests in Theatre & Dramatics. This versatile academic background helps her blend scientific curiosity with the creative charge needed in healthcare writing. She is also a crossword enthusiast and an avid reader of sci-fi.
Hailing from the coastal state of Kerala in South India, she currently calls London home. From her travels, learnings, and experiences, Ranjini strongly believes that cognitive diversity and cultural equity elevate creativity in any space.
After getting a start on the client side at GE Healthcare, Anne moved to pharmaceutical advertising 17 years ago. Over the course of her career, she has produced award-wining creative across the healthcare space, bringing ideas and stories to life for US, global, DVM, and HCP audiences. Clients have included Astra Zeneca, Janssen, Merck, and Teva. More recently, she began writing for consumer brands including L’Oreal and J&J Vision. Currently, she’s a lead writer on the Zoetis Petcare account.
Anne has always known she wanted to be a writer and holds a BA in English from Colgate University and an MA in English from Georgetown University.
Stuart is Digital/UX Director at Frontera London, part of the Bloc Network, and leads on the design and execution of digital experiences for the agency’s global pharmaceutical clients.
With over 15 years agency experience, Stuart has an extensive background in digital development and solution design, having begun his career as a web developer working with brands such as Sony, Mirror Group and Premier League football clubs.
At Frontera/The Bloc, Stuart has consulted across a range of brands and therapy areas, from oncology to aesthetics, delivering digital solutions that respond to the needs of audience and drive effective, long-lasting behaviour change.
When he isn’t deep in wireframes or measurement KPIs, he can often be found on Pinterest compiling mood boards for his new house.
Hi, my name is Diogo Barbosa. Currently working at FCB, I'm a Brazilian Associate Creative Director - Art based in São Paulo with over 18 years experience in graphic design, films, social media/digital, activations and conceptual thinking. Before working at FCB in São Paulo, I was fortunate to work on some big agencies in Brazil such as Mullen Lowe, DM9DDB, LewLara/TBWA, NBS/SP, Artplan/SP and W3Haus. So far, I’ve had the opportunity to work for great clients like Domino's Pizza, Samsung, Nestlé, Asics, Unilever, Stella Artois, Johnson&Johnson, ITAÚ, and Kimberly Clark, to name a few. I'm passionate about art direction in each of its forms. I'm always looking for new challenges and experiences that let me learn new skills to continue growing in my career.
Eduardo Basque started his career in 1998.He had the privilege of knowing the manual craft techniques of the late 80's, being of great importance for the development of a refined technique and knowledge of the purposes of art direction. Since then, he has worked at numerous agencies, large, medium and small, managing to develop work within large multinational corporations and structural development of smaller agencies, contributing to the implementation of the advertising culture. In his career, he won a series of awards such as D&AD, ADC, Clio, One Show, NYF, LIA, Eurobest, CCSP, Epica Awards, Lusos, Communication Arts, FIAP, AdForum PHNX, Gerety Awards, Creative Floor, Luum Awards , FePI and ACT Responsible. He also has several publications in the Lurzer's Archive magazine and was number 1 in the Bestadsontv ranking during 2011, among the best art directors in the world and number 1 among the best art directors in Brazil between 2020/21. He has extensive experience as a Grand Jury Member in several categories at international advertising festivals: CLIO, NYF, Lusos, El Ojo de Iberoamerica, BestAds, Global Awards, Golden Awards, WINA, FePI, Lisbon, AdForum, World Luxury Awards, Luum Awards , and Care Awards ACT Responsible.
Christian Bauman (Chief Creative Officer, The Bloc) is the only person we know with work represented in both the Smithsonian Institution and the Medical Advertising Hall of Fame.
As a creative director, Christian has always worked in healthcare and never wanted to be anywhere else, guiding major campaign for clients including Pfizer, Sanofi, Novartis, Alcon, and many others. He has served on executive juries of all the major health shows, including Cannes Health, Clios Health, and MM&M.
Outside of work he is the author of three critically acclaimed novels (In Hoboken, Voodoo Lounge, and The Ice Beneath You) and a former regular commentator for NPR’s All Things Considered. Bauman has been featured on Fresh Air with Terry Gross, The New York Times, CNN, Elle, and Details, among others.
Christian served in the US Army Waterborne from 1991-1995, including tours in the war zones of Somalia and Haiti.
Sarah is a Sr. Creative Director at Vice / Virtue, with 18+ years experience in creating impactful campaigns for brands in the MENA region. Having worked at some of the top agencies in Dubai, like Impact BBDO, Mullen Lowe, and Wunderman Thompson, she has enjoyed her fair share of success in working on a diverse portfolio of Global and regional brands like Emirates, Mars, KFC, Unilever, P&G, Johnson’s, Pepsi Co, Amazon, Google and Essity. Sarah has a particular interest in creating work that impacts culture and changes the narrative for women. Her most famous work includes TENA’s "Despair No More", 28 Too Many’s “Mutilated Words” and “Zero Tolerance Ribbon”, Fifty Fifty’s "Close the Gap" and the Waste Management Coalition's “Toxic Flag”, all recognized at international and regional award shows like Cannes Lions, D&AD, the One Show, Clio, LIA, Loeries, Dubai Lynx and EFFIES amongst others. Sarah has been a juror in multiple international award shows including Dubai Lynx, Loeries and ADC Awards and was nominated top 10 Next creative leader by the One Show for creativity in 2020.
Aggie has worked for 15+ years through the line for consumer and healthcare clients, bringing thought-provoking ideas and visual craft to a number of award-winning campaigns. With extensive experience in social content, shopper marketing and online film , she brings dynamic thinking to healthcare communication that is helping brands change the way they talk.
Armed with her Masters in Art and Design and a passion for making beautiful work, Aggie began her career as a designer in Poland. Since then she has gone on to become an Art Director, and Associate Creative Director, where she takes particular pride in building brands with a strong visual identity. Her skills with the pen and the stylus have helped her out on more than a few tricky briefs. And it's with this hybrid eye of an ideas person, with the skills of a designer, that she's been able to help brands around the world build strong and engaging stories.
But her real passion is on set working with talent. This might have something to do with her background as a dance choreographer because any time there is a chance to work with people she thrives. For the last few years, she's been a key part of the team at BBH growing the healthcare portfolio, and helping health and wellness clients make brilliant work, and she looks forward to seeing the great work from her peers.
Helen worked as a chase crew member for a hot air balloon company before she became a layout artist for a local newspaper and freelanced for Lederle Labs. In 1989, she joined Lewis & Gace, a global start-up shop with blue-chip clients and high-profile accounts which set in motion a successful 33-year career as an art director and creative director in pharmaceutical advertising. The L&G Crystallized Product Promise approach and 5 Elements of a Global Brand are tenets which guide her to this day.
Her experience launching brands that literally helped change lives made a profound impact on Helen, such as PRILOSEC “The Purple Pill” for Merck and INVIRASE for Roche. One made an invasive GI surgery obsolete, the other introduced a new era of hope for people living with HIV/AIDs. In sync with her personal interest in technology and futurism, Helen worked on adjacent industry innovations; she introduced portfolio-based digital selling in the mid-1990’s for Ortho McNeil and the first iPad-based selling app for a full pharma sales force for Organogenesis in early 2011, among others.
Helen believes in her favorite saying, “People may not remember what you say, but they'll never forget how you make them feel. Great creative does this. It makes you feel.” Boak, an Executive Vice President, Creative Director at RevHealth, has helped build and lead an award-winning, industry-recognized Creative Department. Helen focuses on constant learning and development to ensure that all creative communications are inventive at maximizing the latest technologies and mediums. Because of her passion, drive, and dedication to the development of stellar, creative communications she has participated and served on multiple prestigious panels throughout the industry to provide guidance and mentoring opportunities while also judging and providing feedback on original, effective healthcare communications.
Guy is a Brazilian Art Director hailing from the sun-drenched shores of Rio de Janeiro.
At Ogilvy Rio his consistent work for international clients such as Coca-Cola, Dove, GSK, Billboard Magazine, FIFA and the Olympic Committee led him to progress quickly.
Ever hungry for a challenge, he decided to move to the mean, grey streets of old London town and brave the frozen wastes of pharma healthcare advertising. Unbelievably, this turned out to be a very good idea as he soon started defrosting the barren tundra of Pharmaland at Langland, Windsor. Guy also worked at VMLY&R London, Area23, and work as Group Creative Director at Grey NY.
His work has collected over 50 awards, including a Grand LIA, some pencils at the D&AD, and 2 Gold Cannes Lions.
Guy lives to see his work make a positive, real-world difference and feels this occurs much more often in healthcare than in any other sector.
From time to time, he goes back to Brazil to reconnect with old friends, recharge his vitamin D levels and revel in now being excitingly ‘foreign’ wherever he goes.
Brodhecker has been working as a creative director for around 20 years. He has held positions at Lowe Group, Saatchi & Saatchi, J. Walter Thompson and the Red Bull agency Kastner & Partners. He worked in areas such as food & beverage/functional food, FCMG, luxury goods, automotive and finance and has been responsible for international campaigns for Toyota, Sony and P&G brands, among others. Brodhecker came late to the world of healthcare-pharma communications and says of it, "Healthcare is a late love for me, but a great one nonetheless."
His work won prizes at numerous award shows such as Euro Effie, Effie, NY Festival, Epica Award, London International Awards, RX Club Awards, Healthcare Ad Awards, Comprix, CommAwards, etc.
Melissa joined McCann Health France (now IPG Health France) 3 years ago as the agency’s Creative Lead, where she has been instrumental in winning new global business for the agency that has helped it grow both the creative department and the agency’s portfolio of clients.
Melissa was born and raised in Texas, then moved to New York City to study at the prestigious Parsons School of Design where she was a 4-year merit scholar.
After graduating with honors, she went on to establish an international career in Paris, where she chose to specialize in healthcare advertising.
Melissa has 30 years’ experience developing global creative for several prominent brands in both consumer & healthcare. But her greatest inspiration is the patients for whom healthcare brands develop groundbreaking treatments.
Melissa’s bilingual/bi-cultural creative experience for a wide variety of therapeutic areas has equipped her to act as a guarantor for creative excellence in healthcare communications all while ensuring that creative talent is developed to its full potential.
Melissa was a member of the Jury for Dubai Lynx Healthcare category in 2022, Jury President for France’s Healthcare Awards, Le Prix Empreintes 2021, and is an active member of the global creative community in healthcare.
I work in advertising since 2013, in Milan, London and now Dubai, at ImpactBBDO.
I had the chance to work on many big brands such as small local ones.
My background in Psychology allowed me to find a great interest in generating ideas for the health sector for NGO and brands.
In these years I managed to win some award at the major international festivals and generally have a good time.
Dario Campos is a Creative Director from Bogotá, Colombia. He has more than 15 years of hands-on experience working with Advertising Agencies in South America and the United States such as FCB, Saatchi & Saatchi, Sancho:BBDO, Publicis:BROMLEY, McGarryBowen & Dieste (Omnicom). During the course of his career, Dario has won several awards including Cannes, Clio, LIA, One Show, the New York Festivals, Effie, Fiap, El Ojo de Iberoamérica, Festival del Caribe, el Diente (Círculo Creativo Argentino), Telly’s, Addy’s, Condor (Colombia) & Nova (Colombia). He also had served as jury at the New York Festivals, the Wave (Rio) and in Mexico. Dario’s experience includes the conceptual development and execution of campaigns for a wide variety of national brands in both the Hispanic and Total market arenas. His client experience includes working on campaigns for Coca-Cola, Burger King, General Mills (Yoplait, Cheerios, Fiber One, Go-Gurt, Roll Ups, Pillsbury), CDC Aids Prevention, Audi of America, Sony, GM, Las Vegas, Nestle, MillerCoors (Miller Lite, Coors Light), NBA, The Dial Corporation, Pizza Hut, AT&T, DirecTV, P&G, and Reynolds Wrap to name a few.
Only the smart ideas, uncompromisingly crafted.
That’s how Nick attacks every creative project at Intouch. Throughout his 20+ year career, he’s creatively led brand work for some of health’s biggest clients including Amgen, Eli Lilly, Boehringer Ingelheim and Takeda.
Nick has been a jury member at most major advertising award shows and has led his teams to Gold through shortlist’s at D&AD, The One Show, Clio Health, London International Awards, Cannes Lions, Communication Arts to name a few. Nick has also been published in the pages of the renowned advertising magazine Lurzer’s Archive a total of 60 times. He finished 2021 the magazine’s number #2 ranked creative director and #1 art director internationally.
Kate is art director, designer and when given half a chance, creative envelope pusher. With 16 years in healthcare, she loves the chemistry between insights and ideas that help campaigns connect with patient and HCP alike.
Kate’s career began in New Zealand. She applied her design skills to a diverse range of categories – everything from luxury homewares to animal health. New opportunities brought her to Sydney and her accent hasn’t been the same since. Kate joined the McCann Healthcare team where her creativity and love of fresh thinking has become an essential part of its success.
Kate has worked for some of the biggest names in the health and wellness space. Along the way her campaigns have been recognised in numerous international award shows, including The Global Awards, Cannes and CLIO Health.
When the work-life balance tips in Kate’s favour, she can be found raising two little people, solving boulder problems at the climbing gym and trying to prevent her puggle from ingesting ethernet cables
Mateus Coelho is an Associate Creative Director / Copy at TBWA\Health Collective. He believes in great stories and in different ways to tell them. During his career, Mateus worked for clients such as Budweiser, Brahma, ESPN, Timberland, and Cartoon Network. His work has been selected in Cannes Festival, D&AD, Clio, Art Director's Club, Brazilian Creative Club, Lürzer's Archive, and others.
Rogério is a Business, Marketing and Communications expert with a diverse, integrated background and a holistic approach to strategy. For the past 18 years he has been at some of the best global and local advertising agencies (such as TBWA\Chiat, Wavemaker/WPP, Area23/FCB, Grey and Leo Burnett) crafting strategic and creative thinking and solving all kinds of brand challenges for top global brands (such as Moderna, Novo Nordisk, GSK, Gilead, Google, Marriott, Volvo and Samsung) and specializing in bringing together the right teams and expertise to solve a broad range of brand problems.
His career has been guided by the belief that entertainment, culture and technology are powerful catalysts to uncover purposeful experiences and that truly relevant work aims to generate value for both brands and people.
Brazilian-born and Italian citizen, Rogério has been living and working in the New York area for the last 7 years. He is a father of two, a committed meditator, an amateur cyclist/swimmer and a certified beer sommelier. He speaks English, Portuguese, Spanish and a bit of Italian.
Jenith Damasco is Vice President of Strategy for GLOW Health. As the co-head of the agency’s award-winning healthcare strategy department, she is setting the bar for its roster of health and wellness clients.
Jenith brings more than 25 years of marketing experience to GLOW with the last 20 in integrated multi-channel delivery. She has spent her career specializing in regulated industries like pharmaceutical manufacturing and financial services. Jenith has held various interactive marketing roles for financial stalwarts such as Lord Abbett and Credit Suisse and pharmaceutical leaders Merck and Shire. She has been involved in patient and HCP-integrated marketing campaigns leveraging traditional and non-traditional channels.
Prior to joining GLOW, Jenith served as brand manager for specialty products and blockbuster pharmaceuticals, across several therapeutic areas including respiratory, ADHD, vaccines, women’s health, and cardiovascular. Her experience spans consumer, professional, and help-seeking/unbranded campaigns. Having worked on the client and agency sides of the business gives her a unique perspective.
Passionate about increasing health awareness, literacy, and education among patients/caregivers and healthcare professionals, Jenith is always looking for new delivery methods to best engage various healthcare audiences.
Rachel is managing partner of Redline Strategic, part of the Bloc Partners in London, which uses behavioural science to provide solutions to challenges in healthcare. She leads a team of researchers who love learning about what drives behaviour among HCPs and patients, and designing interventions that drive positive change. She is passionate about improving outcomes in health and supporting clients to design solutions that have purpose. Rachel has a PhD in Immunology and an MSc in Science Communication. In between collecting degrees, she has been an academic editor, science journalist and medical writer, and generally gets overexcited about learning.
When not consulting with clients, you can find Rachel researching, teaching and speaking about wellbeing practices (mainly yoga and meditation), as well as being creative with fabric, yarn and words.
Danielle Decatur recently joined Area 23 as SVP, Creative Director leading a new creative group. She has over a decade of experience in both consumer and professional healthcare marketing across a range of brands US and Global.
Danielle has created award-winning work in a wide range of categories including women’s health, ophthalmology, respiratory, weight management, bone health, beverages, and beauty.
She is lauded for her strong storytelling and nurturing relationships with her teams and clients. Danielle fosters an environment that encourages her creatives to strive for excellence and client teams to confidently advocate for new and different.
Outside of advertising, she is an accomplished writer with published short stories. Danielle holds a degree from the University of Virginia in English and literature as well as a Master in Fine Arts with a concentration in fiction from Bennington College. Danielle happily juggles life with a toddler, who insists on hearing original bedtime stories. If no one else, her three-year old keeps her creative, multi-tasking, and inspired.
I am currently working as an Executive Creative Director for antwerpes AG, based in Cologne, Germany, a communication agency focused on healthcare topics. With nearly 25 years of experience, working with the biggest and most iconic industry brands I won several awards at major advertising festivals like Cannes Lions, Clio Awards, D&AD and many more. I am now leading a team of over 40 creative creatures. Together we design award winning campaigns via both analogue and digital channels.
Samson has been specializing in the field of health advertising creative. He has also won several awards in the health category. He has won 47 awards for McCann Health China, including the Cannes Lions Grand Prix, NYC health, LIA health, Clio health, etc.
He is also a pattern artist, creating new styles based on traditional Chinese culture, and his works have participated in several thematic exhibitions.
German Dziebel is SVP, Strategy, at Havas Village X. An anthropologist by background, he has been building brands at Crispin Porter + Bogusky, Arnold, Hill Holiday and Publicis. He ran traditional strategy and planning departments at Resource Interactive, DiMassimo Goldstein and GSW as well as innovative organizational units at Initiative Media and sparks & honey. He marries human insights, creativity, science and technology to inspire and inform creative and client teams in the pharma, health and wellness space.
I'm Cristóbal Farías. Copywriter and Creative Director with more than 10 years of experience in renowned agencies such as McCann, BBDO, MRM, among others. I’m currently working in BBK Group where I lead campaigns for Chery Motors, Esprit, Cencosud and other projects for NGOs.
Throughout my career, I have participated in top pitches for brands such as Chilean Government, Carlsberg, Laboratorio Chile, L’Oréal among others.
Ego-None.Awards-Some. Ideas-A ton!
Jersey born-and-raised, Deb rose through the ranks at McCann Health New Jersey (MHNJ) and continues to capture client vision in unique and unimaginable ways. Known for her eagle eye and super thick skin, Deb believes that one must have a mind that is open to everything...and attached to nothing.
From colds/coughs to cancer, Deb’s experience runs far and wide. As VP, Creative Director, her passion and purpose is to ensure that all creative solves push the envelope, and ultimately, push customers to take action. She knows how to get in one’s head and tug at one’s heart. She’s unapologetically authentic, fiercely loyal, and surprisingly humble. Building—and maintaining—high-performance creative teams is her forte. And she’d much rather shift attention away from herself and focus on the contributions and needs of others.
Deb’s work has appeared in all major international award shows, and has helped MHNJ move from 9th to 2nd in the Cannes Lions Creativity Report.
Outside of work, Deb is a uniform washer, a ride giver, a picture taker—and known to most as Mrs. Coach.
I am a passionate professional eager to use the latest digital and managerial tools. I’m both a strong team player and experienced leader, with project’s roster up to 40 people in different countries. I find myself comfortable in high complexity environments. I am a business angel in the Impact sector with a focus on the Digital Healthcare. I’m involved in different industry-shaping initiatives, such as wudSIE – Shaping the future of home healthcare and Think Tank Digital Health (Datawizard). Lecturer at LIUC Business School, Università di Pavia, H-Farm College, Università Federico II, ilSole24Ore masters on Healthcare market and innovation topics. Spokesperson at ForumPA, Health and MedMal Insurance Summit, Biomedical Valley TedX Mirandola. I love to stay in shape, training daily and playing basketball
Nando Franchim has a degree in Advertising and a postgraduate degree in Marketing with 8 specializations. He worked as a copywriter, supervisor and creative director at major international agencies, such as Ogilvy, NewCom Bates, MRM, Leo Burnett and Wunderman, before joining McCann Health, where he obtained financial and creative results, such as winning awards in all world creativity festivals. Served clients such as Marlboro, Banco Real, Itaú, Credicard, Fiat, BCP Allianz Seguros, IBM American Express, Davene, United Airlines, Coteminas, Land Rover, Casas Bahia, Banco do Brasil, Anhanguera Educacional, TetraPak, Coop, Microsoft, Gerdau, Magazine Luiza, Beneficência Portuguesa - BP, Hospital Leforte, GSK, Roche, Novartis, Johnsons and Bayer.
Tarik Frank is a senior copywriter with more than 10 years of experience. He was lucky enough to work for some major agencies in Brazil and around the world, including McCann Health Sao Paulo, Ogilvy Brazil, TBWA Dubai and now Ogilvy Australia. He has attended big pharma companies such as Roche, Pfizer, GSK, Merck, and Jansen. On top of that, he has won important awards like Cannes Lions, D&AD, One Show, and LIA.
Joanna has spent 25+ years in advertising with half of that time in healthcare marketing. Joanna joined Fingerpaint in April 2021 where she is responsible for developing and executing creative for the Phoenix office. At the heart of her contributions, her introduction of the practice of building a “creative safe space” has helped the teams get to great work faster. Prior to joining Fingerpaint, Joanna led superstar creative teams at Intouch, TBWA\WORLDHEALTH, Leo Burnett and BBDO. Even after being in the business over several decades, Joanna stays inspired by the strange curiosities this crazy world has to offer.
I'm Gonzalo 'Chalo' Gallardo, Social Communication degree from Universidad Diego Portales, Crossmedia Diploma from Academia Mac and Branded Content from Miami Ad School Madrid. I worked as an Art Director in agencies such as Simple, Why, Prolam Y&R and VMLY&R. I currently work as Creative Director at BBK Group and creativity teacher at Universidad Diego Portales. Among my recognitions are Cannes Lions, El Ojo de Iberoamérica, FIAP, Effie, EchoLatam and Achap. Recently this year, I had the opportunity of being Mentee at LIAisons Coaching Program.
Native New Yorker Brendan Gannon (Creative Director at FCB Health NY) is known for his conceptual expertise and has been lending creative energy to healthcare communications for almost 20 years. With experience that has traveled through everything from high science communications for healthcare professionals, to consumer health, OTC, and broadcast, he’s excited to participate in what promises to be an exciting inaugural edition of the New York Festivals Awards for Healthcare.
Drik is a creative leader who brings about social change through creativity and innovation. He has created award-winning work that addresses women’s rights, abuse victims, cyber-bullying, and the opioid crisis. His work has been recognized at festivals like Cannes, Clio, and NY Festival. Recently his work was awarded a Gold Lion in the inaugural Creative Business Transformation category at Cannes 2022.
Susan literally grew up in advertising. As the daughter of a creative director, family television viewing could be better described as family advertising judging with more discussion of the commercials than the programs. Susan spent over 20 years in agency account services, at Cossette, Saatchi & Saatchi, McCann, BBDO, Ammirati & Puris and FCB, working across a wide variety of consumer categories. Her commitment to storytelling and human understanding led her to 14 years of insight work in the healthcare sector, but ultimately it was her passion for insight-driven creative that brought her back to the agency world. Susan is current SVP, Planning at Havas Village X in New York.
Most recently he played a leading part in launching the Roche / Genentech Ophthalmology franchise, with one of pharma's first product demo webGL websites, and two fully integrated product launch campaigns. Alongside the big brand work, he also wrote the campaign for the surprisingly charming (but still kinda gross) hemorrhoid campaign for Daflon.
Brad was once described as ‘dangerously persuasive’ by a client when selling work... something he will always try to slip into a bio because it sounds cooler than it was. He’s a part of the team that’s bringing the BBH standard of creativity to healthcare through big, well-crafted ideas, that resonate across all channels, and is proud to play his small part in the healthcare creative renaissance.
Starting out her career working on large consumer brands such as Audi, Volkswagen, INEOS and Airbus Defence & Space, Rachael has been creatively conceptualising and wowing her clients for over 15 years. She gets a huge thrill from challenging perceptions with boundary-pushing idea generation. Rachael is determined to bring consumer-market levels of creativity and emotion to the healthcare industry.
Savio Hatherly is a Brazilian-born international creative with over 12 years of experience across multiple disciplines. He was raised in Rio de Janeiro and he had a stopover in Sao Paulo for some time but currently he lives and works in Lisbon, Portugal.
With over 180 international awards including Cannes Lions, NY Festivals, ADC*E - Art Directors Club of Europe, CLIO Awards, El Ojo de Iberoamérica, Wave Festival, AdStars, CCSP, CCP, CCRJ (Creative Club Brazil, Portugal and Rio de Janeiro), Lurzer's Archive, Lisbon International Advertising Festival, Lusophone Awards, BestAdsonTV, White Square, The AdForum PHNX Tribute and other awards.
He has been juror in international advertising festivals like: New York Festivals, The One Club - Young Ones, BestAdsOnTV, AdStars, Creativity International Awards, Mobius Awards, PHNX Tribute, The Design Kids and CSS Design Awards.
He worked at some agencies in Brazil like BBH Brazil, W/McCANN, DM9DDB and Artplan. In Portugal he worked at Wunderman Thompson Lisbon, FCB Lisbon and before that he was at NOSSA (The best agency in Portugal/Top 5 Independent Agency at El Ojo Iberoamerica 2019 and Agency of The Year in Brand Experience at Creative Club Portugal).
He worked for big brands such as Audi, Asics, Renault, Carlsberg, WWF, Coca-Cola, NIVEA, L'Oreal,TIM, DIA and others.
Sharon is a highly awarded Australian creative leader with more than 25 years of advertising experience, the last 7 years in New York City. Having started her career in consumer advertising at JWT Sydney, she moved to
health and wellness advertising taking her consumer sensibility with her, which helped her make her mark.
Sharon was Creative Director at Saatchi & Saatchi Health Sydney,
driving best-in-class creativity when she was offered a role in the U.S. Her work over the years has helped build brands, change attitudes, and change lives. It has also been recognized at some of the world’s most prestigious advertising shows including Cannes Lions, Lions Health, Clio, The Global Awards, IPA Best of Health, New York Festivals and PR Asia. She has been invited to be a juror at many of these award shows and has lectured in advertising at the University of Technology, Sydney. Sharon is committed to giving back through developing talent and applying creativity for good.
João Jäckel is an award-winning Brazilian EVP Group Creative Director with more than 20 years of experience in advertising, working in New York since 2015. He had the opportunity to work in 5 different countries (Brazil, Colombia, Perú, Chile and the United States) for major companies like Leo Burnett, Lowe, Y&R, Mayo/FCB, Havas and TBWA Chiat/Day New York.
He’s also worked for 4 years at (Condé Nast) Vogue Brazil as an Editorial Art Director and was a teacher at La Calle Creative School in Lima, Perú.
As a medical writer and copywriter for ten years, Eric has cultivated his craft across a range of pharmaceutical and over-the-counter brands. There are several world-renowned agencies on his CV, including VCCP, Langland and BBH. But it’s the people he met at those various places whom he credits the most for his growth in the industry. After a year of freelancing to broaden his experience, Eric returned to agency life to reunite with his mentor and Creative Director, Shaheed Peera, at the newly formed IPG Health.
Eric applies his creative thinking to scientific problems every day, whether that’s to help a brand stand out in a crowded market space, guide patients through their treatment journey or generate awareness of a life-threatening disease. He also has a strategic understanding of the healthcare marketing landscape, with a knack for teasing apart complexity and distilling it to a compelling brand story. Alongside his professional experience, Eric has an academic background in Genetics, having completed a Master’s degree at the University of Nottingham, United Kingdom.
Sean Jordan (SJ to colleagues) is no stranger to breaking down science into effective, memorable creative. With a passion for health and a healthy obsession with language, SJ found synergy for his skillset at McCann Health Canada in 2020 after a decade of creative agency experience.
As a Senior Copywriter, SJ has developed enduring and powerful award-winning campaigns for clients across multiple sectors. From automotive to ophthalmology and farming to pharma, SJ gets his kicks from transforming complex information into compelling, complete messaging.
Kaki’s career is unique and hybrid. He started his career as an account executive of ADK Tokyo where he spent nearly 9 years from the account side for many brands such as Nike Japan, Mitsubishi Motors, Nissan Motors, Kirin Beer, etc. Then he joined Beacon/Leo Burnett Tokyo in 2007 as a senior producer, gradually expanding his role into an integrated planner, to an interactive creative director and to a creative director. Especially through a decade of working with Nike Japan both in ADK and Beacon/Leo Burnett Tokyo, he pursued creative innovations in addition to traditional ads. He joined McCann Health in 2017 as GCD hoping to pursue and contribute to health creativity, then was promoted to ECD in 2018.
More than 350 trophies/finalists/shortlists since 2007 including New York Festivals, Cannes Lions, OneShow, Clio, LIA, D&AD, Epica, etc. Has jury careers in Pharma of Cannes Lions 2022, in Healthcare of Spikes Asia 2022, in Craft of Clio Health 2021, etc. A part-time teacher for Health Creative in Health Management Course of Keio Graduate University. Loves surfing and animals.
Since starting out as a designer over 10 years ago, Adrian has been creating 360 campaigns for numerous clients spanning from government to global consumer and finance brands.
He continues to pursue his passion for excellence in creativity and finds inspiration in new technology and trends. His work has earned regional and global honours including New York Festivals, Midas Awards, Effies, and Gong Show, contributing to McCANN Worldgroup earning Integrated Agency of the Year for four consecutive years.
“Mommy. Creative Leader. Kinesiologist. Speaker”.
Marie-Claire holds many titles, but the one she believes truly defines her is ‘A Student of Life’.
Two weeks after graduating with honours from the Lebanese Academy of Fine Arts, Marie-Claire, being top of her class, was approached by BBDO for an Art Director position. Her drive and contribution to growing the business and the teams made her a key player in the agency. She currently holds the title of Executive Creative Director.
As ECD, MC, as called by her colleagues, haws contributed substantially in bringing home to the MENA region the most coveted awards of the industry. In 2022, she helped win more than 85 awards, amongst which the only D&AD Yellow Pencil won by MENA this year, one of the two Cannes Lions Grand Prix won by the MENA region as well as the only Grand Lia in Health for MENA.
MC worked on many initiatives that helped make a difference and Pro Bono projects that had effective results, including the "Mutilated Words Campaign" that raises awareness around the dangers of female genital mutilation, the "Toxic Flag", that helped stop the project of building incinerators in the middle of the capital Beirut.
The latest projects she worked on are “Despair No More", which is the Arabic for "Menopause", that worked towards erasing that phrase forever from the Arabic Language,
The “Social Distancing Prayer Mat”, for Dettol, allowing Muslim worshippers in Pakistan to pray safely during the spread of Covid-19.
As well as "The Elections Edition" Act with the Newspaper Annahar that was the first printed edition that never went to print so that the Lebanese elections happen on time by using the ink and paper from the unprinted edition.
Her work has been recognized at The One Show, Caples, Clio Awards, LIA Awards, Dubai Lynx, D&AD, Loeries, MAdStars, Epica, Immortals, Global Cristal Festival, MENA Cristal, The Andys, Effies and Cannes Lions.
Marie-Claire was a Juror in multiple award shows including Cannes Lions, New York Festival, Global Awards, D&AD, The One Show, LisbonAdFestival and Mena Cristals.
Her penchant for injecting positivity into life, has led to a certification in Professional Kinesiology Practice by ICPKP New Zealand and Kinesiocoach Dubai.
She has also done energy studies through the Pranic Healing system. She uses the tenants of what she learned to spread a positive culture through public speaking events, with the people she works with and create a healthy, collaborative environment.
Gerrard is a specialist in healthcare creative and founder of health advertising agency, Insight.
He grew up with nomadic teacher parents in the Solomon Islands & New Zealand (Wyndham, Mangakino and Auckland); studied at Otago, Lincoln & Auckland Universities; drove fork lifts; loaded bags into planes; slung carcasses; bought his first Apple II clone in the days of the dial-up modem and has been a mid-tier geek ever since.
Gerrard mistakenly thought the big money was in advertising and, after ten years working on pharma and public health campaigns in Aoteoroa, crossed the ditch in 2007 to establish a creative agency in Australia. Along the way he's amassed experience in most healthcare categories and collected a number of creative awards including Axis, Webby, RX Club, IPA and Grand Global.
When not writing about himself in the third person, Gerrard chairs the emergency medical ID service MedicAlert Foundation and is learning to surf ski.
Insight – is an award-winning, creative, healthcare agency based in Sydney and Auckland. The agency has a global span across the entire Tasman Sea (!) and is also a member of the BlocPartners independent global network of health creative agencies. We believe that even the most scientific work is built on emotion and we love the challenge of engaging emotions, to create communications that improve lives.
Nanda delivered unexpected creative solutions for the main healthcare global brands. She’s been in the industry for more than 20 years between Brazil, the US, and the UK, and her work is known for its positive impact. Passionate about telling the stories behind the conditions, she strongly believes that creativity makes a difference in healthcare, especially in times like these, when health is everybody’s business. Nanda has been a Pharma jury member for the main creative festivals in the world: Cannes Lions, Young Lions, Clios Health, Eurobest, PM Awards and Globals.
John is a Creative Director with a background in Design & Art Direction. Having worked in healthcare for over a decade, he has seen a huge transformation within the industry and has picked up multiple awards along the way, including D&AD, Lion’s, Clio’s, LIA’s and in 2022 won Scotland’s first ever Grand Clio.
John has worked on a huge range of clients and categories, from global oncology , dermatology & diabetes brands to local campaigns for a veterans care home and a children’s book to help diagnose dyslexia.
He recently made the move north of the border to help expand the healthcare offering at consumer agency Leith, Edinburgh. Focusing on solving problems at the heart of people’s health by bringing consumer thinking backed by scientific expertise.
Morgan began her advertising career in project management where she spent two years learning the process and client sides of the business while sketching her way to in-house illustration opportunities. Eventually, the creative department leads said enough was enough, you’re coming with us, and she soon found her new home in the creative world. Since then, Morgan has taken her project manager Type-A background and blended it with her artistic instincts to approach the creative world through a new strategic lens.
Morgan has worked primarily in the Oncology, Rheumatology, and Rare Disease spaces. She also takes a special interest in women’s issues and is heavily involved in pro-bono campaigns throughout the network. Most recently she and her team have been bringing to life out of home ad spaces and billboards that raise awareness for, and offer resources to, women who have been affected by domestic violence. This pro-bono passion project won her and her team gold in the Use of Analytics or Innovation category at the 2022 MM&M awards, and they are looking forward to the project’s next phases in the year to come.
Outside of work, Morgan is an avid reader, adventurer, and wanderer. Her most recent endeavors include exploring a new state every month, visiting as many national parks as possible in one year, and driving her friends crazy by never being home. She’s been drawing inspiration from the people she meets and beauty she experiences along the way and is excited to bring new perspectives to the table.
Partner and Creative/Customer Service Director at One-i Propaganda, a Brazilian agency specializing in healthcare communication.
Art director by training, Stefan very early added the advertising writing to his day to day, becoming a creator of complete advertising concepts, which qualified him to act as creative director of important Brazilian and multinational agencies, such as Tugarê/CDM and Ogilvy HealthWorld.
Working in the health care communication market since 1996, since 2011 Stefan has been Partner/Founder and Creative Director/Customer Service at One-i Propaganda. This dual creative/service function is one of Stefan's implementations in this market, a model that makes One-i one of the references in communication for health care in Brazil, due to its speed and quality of delivery of the works that are captured by who understands the language of advertising creation.
Creativity leaves Rodrigo weak in the knees; his heart beats faster and tears of joy run down his cheeks when he sees examples of magnificent ingenuity. His innate love for creation compels him to celebrate the most remarkable creative examples, and dedicate himself to crafting ideas that are just as impactful.
On his 12-year journey through creativity, Rodrigo has worked with major brands in the consumer and healthcare space across two continents. Throughout his career, he developed local, regional, and global campaigns for various industries, from cookies to cardiology and cars to feminine care products. His work has received accolades at Cannes Lions, D&AD Impact, Clio Health, and LIA.
In his free time, Rodrigo explores AI and prompt crafting to identify opportunities for its application in the creative process, or nerds out while world-building for tabletop role-playing games—anyone up for a game of D&D?
He is thrilled to be a part of the New York Festivals Advertising Awards and discover more ideas that move him to tears.
A Brazilian copywriter based in NYC with ten years of experience. During this time, I’ve already worked in several agencies (digital, healthcare, and integrated agencies, global and local ones).
Advertising walks alongside pop culture, and even when talking to healthcare professionals, patients, or their families, all communication must be entertaining to be engaging. This view, combined with my experiences, gave me a new perspective on my work and helped me to be recognized in some of the biggest advertising festivals in the world, like Cannes Lions, New York Festivals, Clio, LIA, to name a few.
Nadine is always looking for the core of everything: origins, patterns, and motivations. Therefore, her interests are broad: from science to pop culture and everything in between. She wanted to become an archeologist and found her way into advertising, which is no contradiction in her opinion.
From the beginning, she used her craft skills, such as illustration, to complement her storytelling talents, which led to an award-winning and successful career at Leo Burnett. She loves working in multinational teams because diversity is key to finding the best solutions through different perspectives.
After creating local and international multi-channel campaigns in the B2C space, Nadine moved to a B2B and sales-focused agency as Creative Lead in 2011. In addition, she studied International Management alongside her full-time job and focused her studies on the behavioral, cultural as well as economic aspects of change and conflict management.
Since 2017, Nadine has dedicated her work to Pharma and Healthcare Communication. She also successfully applies the knowledge she gained during her time at a digital-first agency in her role as Creative Director at McCann Health Germany, where she received the McCann Health Chairman’s Award for her drive for success and team spirit.
Patrick is the Vice President of Client Services for GLOW Health. Patrick is co-head of the agency’s award-winning department and setting the bar for its roster of health, wellness, and pharmaceutical brand clients.
With more than 20 years of pharmaceutical marketing and delivery management experience, Patrick brings to GLOW a vast array of diverse therapeutic class portfolio of experience in omni-channel programs. His experience is wide-ranging from niche rare diseases such as Hemophilia A and Hemophilia B to large blockbusters in metabolics, ADHD, and oncology and from small agency experience to global Fortune 500 Healthcare Technology firm.
Additionally, having worked for two industry-leading pharmaceutical Data/CRM companies delivering SaaS CRM platforms, Patrick is well-versed in complex data transfers, systems implementations, and overall technical acumen. This diversity enables him to lead cross-functional teams seamlessly in delivering multiple programs and think strategically to support brand objectives.
Changing the angle of the lens is how Patrick views and then solves the key business questions confronting brands along their customer journeys, delivering programming that has ultimately driven engagement and lift.
For 20 years, Udo Nery has been mixing health, wellness, pharma, traditional and digital advertising in top ad agencies, such as Africa DDB, Leo Burnett, Ampfy, BETC Havas, and, currently, at Havas Health & You Brazil. Over this period, he created award-wining works for blue-chip clients like Procter & Gamble, AbbVie, Allergan, Danon Nutricia, Johnson & Johnson, Merck & Co., Pfizer, Sanofi, and UnitedHealth Group. His work was recognized by many global awards and publications, placing him twice as the best health copy across Latin America.
I have a broad experience from many agencies (design, brand, digital) and also directly from the healthcare industry and start-up scene. Healthcare and digital is my focus since the last 8 years. Currently I am leading the digital and multichannel team for well-known pharma clients.
Fabiano swapped the formative years of his career at McCann Chile, where he worked on the likes of Coca-Cola and Unilever, for the wider realms of Europe. Surviving and transcending the culture shock of leaving Santiago for Moscow, Fabiano moved on to Bucharest, getting to grips with multinationals like Danone and Orangina, to pass through Spain and eventually arrive in Germany. After working in six different countries and collecting lots of stories, Fabiano picked Düsseldorf and Saatchi & Saatchi to be his new home. This multicultural background together with his curiosity made him fluent in expressing an idea and executing it in a fresh and inventive manner. Fabiano believes in the power of a beautifully crafted image and in collaboration between creatives. Photography, film, social media, digital art, NFTs, etc. are just a few of the channels that help him express his creative passion. His awards read like a travel itinerary: Red Apple, Cannes Lions, One Show, Eurobest, NY Fest, Clios, ADC Germany, Effies to name a few. Never idle, Fabiano has also collected awards beyond advertising, through his love of photography and filmmaking. And the biggest one he added to the list was fatherhood.
Abhinay Patil is an artist at heart and an adman by profession.
A graduate of one of India's leading art schools, Sir JJ Institute of Applied Art, Abhinay began his career with Leo Burnett before pursuing his Masters in Advertising from Savannah College of Art and Design in the United States.
He was a guest speaker at Cannes Lions in 2019. With over 10 years of experience before Medulla, Abhinay has worked for agencies like Evolution Bureau, San Francisco, and Grey and Ogilvy in Mumbai.
Abhinay brings with him a wealth of expertise in leadership, bringing insightful simple ideas to life, strategizing, and client engagement. And his diverse portfolio includes his acclaimed work on McDonald's, New Balance, Mumbai Indians, Tata Motors, to name a few.
His work has regularly won him accolades at national and international advertising awards. Advertising is his passion and papercraft is something he holds very dear.
João Paz is the Head of Design at MullenLoweNY with 18 years of experience in the field of Advertising and Design. His expertise lies in translating brand's platforms, core values, and voice into striking visual executions. He’s developed work for major clients like Apple, American Express, Yahoo, Edgewell, UN, Netflix and Coca-Cola; and has been honored by The New York Festivals, One Show, El Ojo and Cannes Lions. João leads a team at MullenLoweNY that focuses on conceptual design, whose tenant is to create visual systems that are purposeful and translate ideas. With a broad expertise in typography, illustration, motion, 3D and graphic design, he delivers the craft required for work to stand out in the world and build brands.
Sudeep is an Advertising and a Communication Professional with over two decades of experience. He began his journey with traditional advertising developing TVCs and Print led campaigns but with time seamlessly pivoted to digital and is now equally at home with new-age brand communication. Traditional or digital, Sudeep believes that it’s simply the channel through which the message travels; it’s the keen observations about life and insights that form the core of storytelling.
In his journey as a creative professional, he has created campaigns for Mercedes-Benz India, eShakti fashion, LIC, Poly Cab Wires & Switches, Royal Enfield, Woodlands, to name a few. Now at Medulla Communications, he has his hand on the pulse of the brands to build human-centric stories.
Sudeep’s passion is not just building creative strategies or weaving outstanding stories and narratives; it is also being a mentor - providing thought and directional leadership to the new generation and help lay a strong foundation for a robust creativity. He believes that true success comes when creative communication resonates with the audience, builds a strong brand philosophy and leads to increased revenue for clients.
I am Jonathan Ramirez Ceballos a Colombian art director based in Los Angeles.
During my 14 years of experience working in different advertising agencies like DDB, Grey, JWT, Publicis and VMLY&R have taken me to be currently ACD at Dieste Inc. in Los Angeles, California’s office for our big AT&T client. I've also collaborated for another major brands around the world like Coca Cola, PlayDoh!, Renault, Huawei, LG, International Amnesty and Donate Life California.
As a result of working with amazing teams full of energy and passion, I have earned awarded in some festivals like Cannes Lions, El Dorado, El Ojo de Iberoamérica and Effie, besides, I've been published by Lürzer's Archive on its special issue "200 best digital arts" among others. On another hand and as art director I am a believer than the craft in the ideas is so important to convey the real essence of the concept.
Kirk truly brings a global perspective to the Canadian market. He graduated from Central St. Martin in London, England with a BA in Communication Arts, majoring in Art Direction. He began his career in advertising in the U.K. working for 2 years on major consumer brands like Pepsi. He then moved to New York where he worked for 10 years, focusing his career path on professional advertising. As a Creative Director, Kirk is deeply involved in the brand. He works closely with the medical writers and art directors to ensure the brand’s strategic vision is executed with both insight and flare. From Orthopedics to Ophthalmology, Kirk brings passion, dedication, and sound strategic creative development.
Kirk was born in Leamington, the tomato capital of Ontario, and he hates tomatoes!
Born and raised in Italy, now living in NYC. From independent shops to the larger ones, I worked for global and local clients in both US and Italy. I’m driven by innovative and clever ideas. For me advertising means big ideas but also storytelling, interaction, and engagement with the brands. To come up with fresh ideas sometimes I need different points of view, so I enjoy brainstorming with no-creative teammates. Everyone makes mistakes, few learn from them; I always strive to be among the few.
Paulo has accumulated solid experience working in traditional agencies (Ogilvy and DM9DDB), digital (AgeIsobar, McGarryBowen Brasil, LOV and Isobar), health (Havas Heath&You and Ogilvy) and also sports entertainment (9ine WPP).
He has been working with a focus on health for the last 4 years, where he was recognized and awarded with different works at the most prestigious creative festivals in the world such as Cannes Lions, London International Awards, Clio, El Ojo Iberoamerica and many others.
Currently as Associate Creative Director at FCB Health Brazil, working closely with other IPG's offices around the world to develop global and local campaigns.
Copywriter, bookworm and bassist wannabe with 10+ years in the industry. Lucky enough to have met great people, clients and cultures along the way. Still trying to figure out why so many creatives speak in third person. Yet, Rodrigo doesn’t know.
Founder of the advertising agency UMBILICAL and the video content creation company AMNIOTIC.TV
Global Chief Creative Officer and Founding Partner of THE BLOC PARTNERS network.
Xavier Sánchez is the founder and CEO of the advertising agency Umbilical and the video content creation company Amniotic.tv; founding partner of the The BlocPartners network and also its Global Chief Creative Officer.
Xavier Sánchez has been working on healthcare communications over the last 25 years for prestigious accounts such as Novartis, Sanofi, BMS, Boehringer Ingelheim, GSK, Leo Pharma, Merck, UCB, Ferrer, Alcon, Bayer, Chiesi, Almirall or Nestlé.
Before becoming independent and found Umbilical, he developed his work as Executive Creative Director at OgilvyOne and OgilvyHealthcare, Torre Lazur McCann and Adding Targis (now CDM). He was also former Partner and Creative Director at Pavlov.
His work has been honored at both national and international competitions such as The Global Awards, Rx Club Awards, Best of Health Awards, Indigenius Awards, Lisbon Health Awards or Aspid Awards.
Xavier Sánchez has been the first Spanish Creative Director to be selected as a Jury member at the Cannes Lions Health Festival and was also the first from the country to be a member of the Executive Jury of The Global Awards and the Executive Jury of Clio Healthcare Awards, in which he has also been invited on numerous occasions in both to the Executive Jury Panel.
Former President of the Aspid Awards edition, he also has been an international jury in the LIA Awards, RxClub Awards, Lisbon Health Awards, Lisbon Effectiveness or Indigenius Awards.
He is author of "Handbook of Pharmaceutical Advertising. More than 2000 slogans, headlines and advertising slogans in the healthcare marketing campaigns" and co-author of “Marketing Farmacéutico”.
He is former Professor of Brand Communication, Corporative Communication and Creative Skills at ESIC Business School and Associate Professor at EADA Business School.
And, overall, Xavi, strongly believes that positive thinking and joy are, and will be, the engine that will move the world forward.
Pam has spent the better part of a decade at Area 23, specializing in oncology, virology, and rare diseases. She finds the intersection of technology, medicine, and humanity most exciting, as it inspired her to co-create SICK BEATS, the multiple Cannes Lion Grand Prix award-winning music-powered airway clearance vest.
Philipp Schmitt-Schneider is Senior Art Director at IPG Health in Munich, home to the world’s most celebrated and awarded health marketing agencies.
After finishing his Diploma degree in Communication Design in 2008, Philipp has been instrumental in developing effective communication concepts for brands such as Vodafone and GSK.
He works across all channels and touch-points and has been happily, creatively and effectively helping brands connect with their consumers.
A commercial arst by qualificaon, Vinayak started his adversing snt as a communicaon designer for pharmaceucal clients. Aer this, he diversified into fashion and social media before returning to healthcare adversing. He follows a simple approach for developing effecve communicaon – asking the right quesons, deciding on the core message, and then thinking of the best possible soluon to address the communicaon challenges that lead to behavioural changes. Vinayak creavely blends his scienfic understanding with a sense of cultural context and simple hacks that grab the aenon, touch hearts and tease brain cells. This approach has empowered a successful journey of awards in the healthcare specialist agency space. In his previous agency, he bagged three finalist nominaons at Global Awards NY, a silver at the Rx Club Awards, along with two awards of excellence. At Medulla, the award kiy just got bigger. Apart from winning 12 awards at Clio, LIA, and EFFIE. Vinayak steered award-winning creaves that helped Medulla become 'The Agency of the Year' at Cannes Lions for three consecuve years. At Cannes Lions Health, he won a Bronze in 2015, a Silver and a Bronze in 2016, and two Bronzes in 2017. Vinayak was among the nine talents who were invited to Cannes Lions Awards (2017) to parcipate in the Innovaon Hack. He went on to win his personal Lion for leading the winning team. In addion, Vinayak has been a Grand Jury at both the Rx Club Awards (2015) and the Global Awards (2017 & 2018) and a panellist of the Grand Jury for Cannes Young Lions, Kazakhstan.
Lily is a writer and language-lover working hard to create healthcare advertising that’s simple and effective. She started her career in government where she learned the importance of making sure critical health information is easy to understand. At FCB Health Canada, she strives to put the audience first by creating big ideas that are relevant and unforgettable.
Jorge is Co-founder and CEO of Hunt Publicidad, one of the leading pharmaceutical advertising agencies in Mexico. He has 23 years of experience as a publicist where he has been General Creative Director of J. Walter Thompson Pharma, Sudler & Hennesey and BBDO. After standing out in 2013 as CEO of iFloat Mexico, he founded his own agency and in 9 years, he has positioned Hunt Publicidad in the Ranking of the best Healthcare Marketing agencies in the country. He is a graduate from Anahuac University and has a postgraduate degree and specialization in digital pharmaceutical advertising.
Several media have recognized Soldevila as one of the leaders of the advertising pharmaceutical industry in Mexico for more than a decade. He has been Jury and President of the Jury in various national and international festivals. His experience as a local and regional publicist with executive creative leadership in more than 60 national and international laboratories for brands ranging from OTC to Rx medicines.
Wid Souza started his career at Publicis Brazil and has been a part of the creative team of some of the biggest agencies in Brazil, such as VMLY&R, DDB, Publicis, and M&C Saatchi & Saatchi, among others.
In 2017 Wid came to the US to work at VMLY&R and, then later at AREA 23, where he is currently as Senior Vice President, Creative Director.
During his career, Wid had the opportunity to work with clients from the Consumer market - such as Colgate-Palmolive, Procter and Gamble, Cartoon Network, Warner Channel, Sony Entertainment Television, Nestlé, Texaco, Bridgestone Firestone, Heineken - and Pharma markets - like Boehringer Ingelheim, Bayer, Abbvie, GSK - and Health Market - such as UNICEF, March of Dimes and Providence Hospitals. In 20+ years of career, his work got the highest accolades, like the United Nations Foundation Grand Prix for Good, 4 lions, and 15 nominations in Cannes, 16 awards in Clio Awards, 2 Grand Lias, and 10 awards in London International Awards, D&AD, One Show, El Ojo de Iberoaberica, among other awards.
Wid Souza is also a Creative Director volunteer at Storm, a program that teaches the English language to people in need in favelas in Brazil.
From the beginning of my career, I understood the transformative power of creativity which, when it comes to health and wellness, can truly change lives. That's why, over the last decade, I've been focused on the healthcare market, working with some of the most important brands in the segment. With almost 20 years of experience, I went through some world’s largest groups such as Omnicom and WPP. Currently, I’ve been part of IPG Health creative team, leading projects for several brands. As a strategy-driven creative, I believe that innovative ideas connected to people's reality are the key to achieving great results.
As the head of creative for the agency’s flagship office in Saratoga Springs, Andy uses his vivid imagination and strategic savvy to guide his creative team. Together, Andy and the team create unexpected and memorable connections that become award-winning campaigns.
Andy began his career as a storyboard artist in England and spent the next 2 decades working on all kinds of products in consumer and healthcare agencies including GSW and BBDO.
Andy lives in Columbus, Ohio with his family and 3 dogs.
Jacqui Sutton began her creative copy and music careers simultaneously in her early 20s. As a copy creative, her first foray into all things medical was as an ER transcriptionist and evolved over the years into becoming a permanent fixture as a copy creative in pharma advertising. She is currently VP, ACD Copy at FCBCURE, and was a Clio Health 2022 awards juror.
Jacqui is also a vocalist, bandleader, songwriter, and composer, heading the 9-member Frontier Jazz Orchestra, which blends jazz and bluegrass. She has recorded 2 CDs of cover songs: Billie & Dolly (2010), and Notes From the Frontier: A Musical Journey (2012). She debuted original grant-funded compositions in her 2018 multi-media presentation Un-Cross Talk, designed to promote dialogue across culture through music.
This confluence of creative writing background, music career, and decades in medical communications, make for a unique mix of sensibilities that come to bear on Jacqui’s copy creative career, which includes extensive launch experience in the oncology space, most recently CAR T cell therapies.
Guy has created and overseen a series of multi award-winning campaigns across the worlds of consumer and health advertising, including direct to consumer, pharma & public awareness campaigns.
He studied at the UK’s leading advertising creative school, and began his career at Abbott Mead Vickers BBDO, working on Pepsi, Wrangler Jeans and others. In 2020, Guy was instrumental in launching IGNITE, a global initiative to promote young & diverse creative talent at McCann Health.
Guy’s work has been recognized for both creativity and effectiveness at award shows across the world, including Gold & Grand Prix wins at Cannes, The Clio Awards, D&AD, EPICA Awards, New York Festivals, Eurobest, EFFIE Awards, Creative Circle, London International Awards, Creative Floor Awards, OTC Awards, Lürzer's Archive, AME Effectiveness Awards, IPA Best of Health and more.
Takae Takahashi is a Brazilian-Born Japanese Creative Art Director originally from Sao Paulo and based in New York City. With over a decade of experience working in the creative industry, she has won awards including Cannes Lions, Clio Awards, One Show, among others. Her most notable awards include winning the first Innovation Health Hackathon in Cannes Lions Festival and helping one of her former agencies win the “Best Healthcare Agency in Latin America” according to the Cannes Creativity Report.
Erica is an award-winning VP, Creative Director with over 15 years of experience in both consumer and HCP/DTC-facing brands in healthcare. Erica has amassed 35 prestigious advertising awards and her work has been featured in publications including Lürzers Archive, Refinery 29, Teen Vogue, AM New York, Great Ads for Good and Endpoints News.
Roberto Vilhena is FCB Health NY SVP, Creative Director.
I have 25 years working on the consumer side in agencies such as Artplan Rio de Janeiro, JWT São Paulo, DPZ - Publicis Group, and 2 years working on the Pharma side in NY.
Throughout my career, I won many national and international awards including Cannes Lions, One Show, D&AD, London Festival, New York Festival, and Clio.
I also was a member of other advertising festivals juries including the Cannes Lions and D&AD.
I am an Advertising graduate; I also hold a Master of Business Administration (MBA) in Marketing and a Master of Science in Business Administration.
Megan Williamson is a Senior Copywriter who loves making people laugh and dislikes writing in the third person. Her experience includes working with clients like Con Edison, Tres Generaciones, Rite Aid, Air Wick, and even branded a restaurant in the Hamptons where Paul McCartney once ate. She's also created an award-winning campaign for Nemours Children's Health, one of the largest integrated pediatric health systems in the country. At Big Spaceship, Megan works on Chase and recently launched the first brand campaign for the pioneering female-focused healthcare brand, Tia, which was chosen as an Editor’s Pick at Adweek. Megan can still recall the exact moment she discovered what a pun was, and has been the cause of a lot of eye rolls ever since.
Great work starts with an emotional connection – a sense of energy that can provoke a thought or capture an element of the human spirit that unites us. With over 15 years of multi-disciplinary experience from human health to animal health, in both pharmaceutical advertising and medical education sectors, Michael is passionate about the creative craft and emotive truths he can bring to the arena of health and wellness.
Michael plays an integral part of the team at Ogilvy Health Sydney, working to simplify complex information and data with fresh thinking, tapping into stories that can create stronger connections and foster new understandings. He has a driving curiosity to explore, question and build on insights, helping to bridge the divide between patients and HCPs.
In his 16 years at Ogilvy Health, Michael has enjoyed lasting tenures across various brands and portfolios with work also recognised by numerous award shows, including The Creative Floor, NYF Global Awards, Cannes and CLIO Health. He feels inspired to be part of a wider creative community – collectively discussing new ideas and fostering different ways of thinking.