Annie has spent nearly 3 decades working at agencies spanning PR, marketing, and advertising. Her start on the PR side of the business trained her to identify and design ideas that press want to cover and people like to share. The bulk of her career was spent in the CPG, athletic apparel, and spirits worlds.
She’s been in healthcare for the last 7 years, developing launch brand campaigns while also partnering with public affairs teams at leading pharmaceutical companies to craft omnichannel creative campaigns. Annie is a part of the Publicis Health Visibility Project, a multicultural and multidisciplinary team working on DE&I initiatives across health.
In 2015-2016, she was tapped as Digital Director for the Philadelphia 2016 Host Committee, the nonpartisan organization that hosted the 2016 Democratic National Convention. The work she and her team of more than 200 content creators produced for that event is now archived in the U.S. Library of Congress.
Annie applies an expansionist vision to storytelling, helping to push ideas into bigger and more meaningful places. Annie believes that the best marketing is integrated; viral is not a style, but a cultural phenomenon, and everyone should work in an agency for at least a year.