2024 HEALTH & WELLNESS - EXECUTIVE JURY

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Jury Chair
Susan Perlbachs
CCO EVERSANA INTOUCH
ABOUT

Susan Perlbachs

As a member of the EVERSANA INTOUCH Leadership team, Susan brings strong creative vision and business acumen to fuel breakthrough campaigns and experiences that resonate.   

With more than 20 years of experience in healthcare, marketing, and the digital space, Susan brings a fresh, relevant perspective to inspire teams to deliver highly effective creative for both US and global brands, and for healthcare professional and consumer audiences.  

Her healthcare background includes global and US launches in almost every major therapeutic area, for professional, DTC, and DTP audiences. Her work includes campaigns for EpiPen, Pradaxa, JDRF, Nuvigil, Atrovent, and Novartis Animal Health, to name a few.  

She is proud of recent work including the Gold Cannes Lions-winning Inequality you Can’t Ignore campaign, award-winning Vyvanse professional campaign, “Erase the Line” for the Chrysalis Initiative, “Data Points to Rare”, “The Last Plaque” for Psoriasis Cure Now, “Fierce for Connor” for Kindness Over MD, and “Defuse the Ticking Lyme Bomb” for Global Lyme Alliance.  

Susan was honored to be a speaker at Cannes Lions Health, delivering a standing room only talk, “Social Centricity: Impacting Circles of Influence to Change Behavior,” to be named one of PharmaVoice’s Top 100 Most Inspiring People, and to be an HBA Rising Star during her tenure at FCB. She is pleased to have been named one of the 2023 Women of Distinction by MM+M–but is perhaps most proud to be named the Health and Wellness Jury Chair for New York Festivals! 

She received a Bachelor of Arts Degree in Diplomacy and World Affairs from Occidental College in Los Angeles and studied at University of Cairo. She’s a former member of the Writers Guild of America and continues to write her passion and truth every free moment she has.  

Andrea Bistany
VP, Group Creative Director KLICK HEALTH
ABOUT

Andrea Bistany

Andrea is an award-winning creative director whose work has been recognized by Cannes Lions, Clio, New York Festivals, One Show, Art Directors Club and the London International Awards. She is a past Juror for One Show (2023), Art Directors Club (2022), and Clio Health (2019). Andrea was honored to receive a New York Festivals Grand for her work on the animated film, The Bridge in 2023. She is thrilled to be sitting on the NYF Health and Wellness Jury in 2024.

Andrea is known for beautiful craft, out-of-the-box thinking and passion. She has over 16 years of experience in leading strategic creative development for health and wellness brands. Andrea excels in brand challenges that intertwine with cultural relevance, resulting in healthy behavior change. As a mother of two, Andrea is a leader that embodies a see it, be it mentality on a daily basis.   

Andrea is driven by the potential to create positive behavior change for better health. She is fascinated by the insights behind why people make the decisions they do, and she uses this to inspire the stories behind her creative work.

Laura Florence
Executive Creative Director Havas Health & You Brasil
ABOUT

Laura Florence

Laura Florence, the Creative Leader at Havas Health & You Brazil, boasts an impressive track record spanning over 30 years in the advertising industry. She possesses an extensive portfolio featuring prominent campaigns for industry giants such as Kimberly-Clark (Kotex and Huggies), Mondelez (Oreo, Sonho de Valsa, Lacta Tang, Clight), P&G (Pampers, Vick, Ariel, Always), Unilever (Dove, Hellmann's, Ades), Nike, Adidas, Disney, Philips, Intel, Sanofi, Pfizer, AstraZeneca, Abbvie, Allergan, Janssen, Merck, Mastercard, Bradesco, Coca-Cola, Schweppes, Heineken, Jeep, and others.

Her superpower lies in the seamless fusion of tech-savviness, data-driven expertise, strategic creative thinking, content mastery, and decades of experience. She excels at brilliant crafting campaigns while navigating the complex landscape of direct-to-consumer (DTC) and healthcare professional (HCP) communications, all while adhering to regulatory guidelines.

Over the past decade, she has shown unwavering dedication, led teams and transformed offices into hubs of innovation and inspiration.

As a mentor, she has a unique talent for nurturing budding talents into industry superstars. Inquiries with her mentees and their LinkedIn profiles readily attest to her profound influence.

Her most recent achievement? Leading her diverse and talented team to position Havas Health and You Brazil as the most creative health agency within the network for the past five years.

Yet, advertising is not her only passion. You might also find her immersed in the world of literature as a published author, or you can tune in to her podcast "Job pra Ontem." Seeking tranquility? Join her for a yoga class or witness her captivating audiences as a dynamic speaker. Moreover, she proudly embraces the roles of a devoted parent and a staunch feminist activist.

In her world, diversity reigns supreme! As a member of the Advertising Week Diversity & Inclusion Council, ONU Woman, Mulheres do Brasil, and as the co-founder of MORE GRLS, she is resolute in her mission to create an inclusive industry for all the talented women in the field.

 

 

United States
Denise Gagliano
SVP, Creative Director McCann Health New York, an IPG Health Company
ABOUT

Denise Gagliano

Denise Gagliano is an integrated creative who loves building brands, solving problems, and sometimes speaking in the third person.

Throughout her 20+ years in the industry, Denise has worked from coast to coast (plus stints in Tokyo and Rome), creating impactful campaigns for clients big and small, from global powerhouses like Pfizer, AstraZeneca, Sanofi, Toyota, and P&G to small pro-bono clients and startups.

Denise is a true believer in the holy trinity of strategy, concept, and craft, which she applies with equal muster to everything that crosses her desk, from Super Bowl spots to SEO search.

When Denise isn’t creating memorable advertising, you can find her writing, traveling, or eating, preferably all at the same time.

United States
Jason Graff
EVP, Executive Creative Director Area 23, an IPG Health Company
ABOUT

Jason Graff

Jason has advertising in his blood. His father was one of the madmen at DDB who helped create the golden age of advertising, and this inspired Jason to follow in his footsteps.

Before joining AREA 23, Jason held Executive Creative Director posts at Publicis and the Kaplan Thaler Group. He racked up consumer awards on Wendy’s, Trojan condoms, Hot Pockets and Abbott nutrition. But it was Jason’s work on Similac that put him on a more inspired career path. He created the Sisterhood of Motherhood campaign to expose the unnecessary and toxic mommy judgment and urged healing and acceptance in the community. It wasn’t about buying a brand, but rather buying into one. From that moment, Jason only wanted to work on brands that would make a real difference in people’s lives.

Shortly after, Jason joined AREA 23 with the mission of creating life-changing work that had unbridled craft and creativity. This was a lofty goal in an industry known for safe work, but Jason believed it was time for health and wellness to have its own golden age. Jason’s eternal optimism and non-stop drive to do the best work in the world paid off.

For 6 years in a row, he has been one of the most awarded creatives in the healthcare industry. Recently, he was ranked #1 Executive Creative Director in the world at the One Show, and his creative contributions have resulted in AREA 23 being recognized as Agency of the Year in nearly every award show.

Jason has also dedicated his career to mentoring young talent. He taught at the School of Visual Arts for 7 years, and created ‘Use Your Words’, a craft course to enrich the copy department at AREA 23 and other IPG Health agencies. Recently he was a mentor in the D&AD Shift Program.

Jason is married and the proud father of four children and three dogs, and he hopes all seven will follow in his advertising footsteps.

 

Annie Heckenberger
SVP, Creative Director Saatchi & Saatchi Wellness
ABOUT

Annie Heckenberger

Annie has spent nearly 3 decades working at agencies spanning PR, marketing, and advertising. Her start on the PR side of the business trained her to identify and design ideas that press want to cover and people like to share. The bulk of her career was spent in the CPG, athletic apparel, and spirits worlds.

She’s been in healthcare for the last 7 years, developing launch brand campaigns while also partnering with public affairs teams at leading pharmaceutical companies to craft omnichannel creative campaigns. Annie is a part of the Publicis Health Visibility Project, a multicultural and multidisciplinary team working on DE&I initiatives across health.

In 2015-2016, she was tapped as Digital Director for the Philadelphia 2016 Host Committee, the nonpartisan organization that hosted the 2016 Democratic National Convention. The work she and her team of more than 200 content creators produced for that event is now archived in the U.S. Library of Congress.

Annie applies an expansionist vision to storytelling, helping to push ideas into bigger and more meaningful places. Annie believes that the best marketing is integrated; viral is not a style, but a cultural phenomenon, and everyone should work in an agency for at least a year.

Adam Hessel
Head of Creative & Experience The Bloc
ABOUT

Adam Hessel

NEW YORK, USA // Good enough is never enough is the simple mantra Adam Hessel has always lived by in his career as a New York advertising creative. Spending more than 2 decades on the consumer side, and now with H&S NY, Adam has collaborated with some of the best talent in the biz, including Linda Kaplan Thaler, Erik Vervroegen, Donny Deutsch, Nicholas Capanear, Kathy Delaney and Spike Lee. These creative leaders began by helping to inspire his work and in turn helped him transform brands and influence pop culture itself.

Adam is proud to have worked at a number of the world’s greatest agencies including: GSW, Deutsch, SpikeDDB, TBWA Chiat Day, The Kaplan Thaler Group and Publicis.

With passion for hard work and to push high creativity, Adam, has garnered many of the creative industry’s top awards which include: Cannes Lions, The One Show, Clio Awards, ANDY Awards, Mercury Awards, London International Awards, Lürzer’s Archive – among others.

Since making the jump to healthcare, Adam has continued to blaze new creative trails and his work on Dream Foundation, Bayer, NYC Botanics have found yet more accolades to name a few. But if you ask Adam, it’s never enough. There are more boundaries to be broken, more creative barriers to be shattered, and bigger ideas to be found.

Wendy Lund
CHIEF CLIENT OFFICER HEALTH@WPP
ABOUT

Wendy Lund

Wendy rejoined WPP in a newly created role to ensure strong, global, WPP-level support for clients around the world and further differentiate, diversity, and expand WPP’s footprint in the transforming health sector.  With ongoing transformation in the healthcare sector, her goal is to partner within WPP to provide end-to-end integrated solutions for clients. She has career-long experience (and passion) include reproductive and women’s health, various areas of cancer prevention, diagnosis, treatment and patient support and a range of chronic diseases like diabetes and HIV. 

Prior to rejoining WPP, Wendy was Chief Communications Officer at Organon, responsible for overseeing global communications to spin off the first women’s health company of its kind, achieve Organon’s vision, build the corporate brand (Here for Her Health) and reputation, drive commercial growth and shape the culture of this women’s health spinoff from Merck. 

Before joining Organon, Wendy was CEO of WPP’s GCI Health, where she set and carried out the vision to solidify GCI Health as a best-in-class, fully integrated healthcare communications company. Wendy joined GCI Health in 2010 from MS&L where she was the global leader of business and client development. 

Wendy began her career in the nonprofit sector, serving as vice president of marketing of Planned Parenthood and vice president of marketing for the National League for Nursing. 

Wendy is passionate in her pursuit to improve the lives of women and has been a frequent speaker on unraveling stigmas in women's health issues. She has appeared at several industry events including SXSW, Fierce Pharma PR & Communications Summit (chair and host for multiple years) Reuters Customer Engagement USA, Global Wellness Summit and others. 

She has a masters degree in History and lives in the metro NY area. 

Marty Martinez
CCO TANK WORLDWIDE
ABOUT

Marty Martinez

With over 20 years of experience in advertising, Marty combines outstanding creativity with superior knowledge of the industry and constantly pushes the boundaries of creativity by bringing together art and science to inform work that will drive human impact and behavior change.  

His work has spanned the globe and won numerous awards along the way across Cannes, the LIA’s, The One Show, the Lisbon Health Awards, the New York Festival, Applied Arts, the Rx Awards, and Communication Arts.

Marty has sat on multiple juries including the LIA’s inaugural pharma jury, The One Show, The Webbys, the Lisbon Health Awards, the Anthem Awards, the Global Awards, the Marketing Awards, the MM+M Awards and the Rx Awards. His passion for all forms of artistic expression makes him a unique creator who stands out for his ability to solve a problem by turning an idea into a beautiful piece of work that can positively impact human lives.

Joy Panday
Executive Creative Director No Fixed Address
ABOUT

Joy Panday

Former spinning instructor. Some-time axe thrower. Aspiring world traveller. Joy went to art school to be an art director but ended up writing instead.

Working in agencies both big and small, Joy has contributed to big consumer brands like Labatt, Johnson & Johnson, Porsche, Walmart, and Mazda. Her enthusiasm for creative problem solving and working with multi-disciplinary teams has led to noteworthy accomplishments, particularly the award-winning Music for Memory Project for the Toronto Alzheimer’s Society.

Conceptualizing and executing this awareness campaign sparked a curiosity in the resilience of patients and caregivers which eventually led Joy to Health advertising. Working in Health has reinforced her belief that placing the human being at the centre of the solution is key. Joy has led award-winning creative in a number of therapeutic areas, including Endocrinology, Gastroenterology, Neurology, Oncology,
Respirology, and Rheumatology.

From Walmart to Takeda, from mass consumer to pharma, Joy is continually inspired to go past “good” to get to “great.” And, when she’s not thinking of the next big idea, she’s probably in a spinning class or planning her next trip