2024 PHARMA - EXECUTIVE JURY

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Jury Chair
Bruno Abner Rebelo
Executive Creative Director Grey Health
ABOUT

Bruno Abner Rebelo

Bruno Rebelo serves as Executive Creative Director at Grey New York for Health/Wellness/Pharma, bringing his unparalleled vision to elevate the agency’s industry standing. 

His remarkable ascent to creative leader began when he was just 24 years old and overseeing healthcare advertising in LATAM for WWP, serving clients like Johnson & Johnson and Roche. During that time, he played a pivotal role in making McCann Health Latin America the most creative and fastest-growing office in the region.

And prior to joining Grey, Bruno orchestrated the transformation of McCann Health New Jersey, helping to secure the office's first-ever Cannes Lion and global recognition as the 2nd Most Creative Agency in 2022, per the Cannes Lions report.

Stephanie Berman
Global Chief Creative Officer The Bloc
ABOUT

Stephanie Berman

A seasoned creative leader, Stephanie fosters innovative ideas and industry firsts, to deliver boundary-breaking, change-making creativity across both consumer and HCP audiences. She is recognized as an exceptional mentor and strong collaborator, galvanizing teams to deliver both brilliant work and business results.

Stephanie recently returned to The Bloc to lead the network as global chief creative officer. Prior to this, she held chief creative office roles at Hill Holliday Health and McCann Health New York, where she led her team to Agency of the Year wins at Clio Health, The Creative Floor Awards, London International Awards, and The One Show.

For the last 2 decades she has focused exclusively on health and wellness, with clients ranging from major pharmaceutical organizations to health tech start ups commercializing their first product to market.

Originally from the UK, Stephanie has been based in the US for over 25 years.

Collette Douaihy
Global CCO Dentsu Health
ABOUT

Collette Douaihy

Collette has dedicated most of her career to the healthcare industry and wouldn't have it any other way. She believes that great work begins and ends with a big idea — big enough to elicit awe, wonder, delight, and even envy. Moreover, she believes it takes discovering extraordinary creative talent and giving them the platform and empowerment to do great work. It takes empathy and understanding to see things from the customer's perspective to deliver work that has the power to change lives.

After spending over a decade at Publics/Digitas Health and Evoke — agency experiences that fueled her career, she found herself in a new challenge. Collette joined Dentsu to help set the course for the launch of Dentsu Health, a commitment and ambition to unlock opportunities for growth across the network. As Global CCO of Dentsu Health, she inspires a new generation of creative talent.

She has had the privilege of serving on the Pharma and Health & Wellness Juries at the Cannes Lions Festival, Clio Health Awards, New York Festivals, London International Awards, and The One Show. Most recently, she served as a Jury Chair of Clio Health and, in 2022, a Jury President of the London International Awards for Craft. In 2017, she received the DTC Vanguard Award for driving innovation in consumer health launches. Collette's work has been awarded for creative excellence by CANNES Lions, LIAs, Cresta Awards, MM&M Awards, ANA Multicultural Awards, DTC Awards, RX Club, Addy Awards, and Creative Floor.

Fernando Fernandez
EVP, Managing Director BX (Brand Experience Design Group), an IPG Health Company
ABOUT

Fernando Fernandez

Fernando has been with the IPG Health Network for 12 years and has over 20 years of Healthcare Branding experience. As the leader of the Brand Experience Design Group (BX), Fernando oversees all aspects of the brand identity development process from the creation of design strategies to the rollout of identity systems. His expertise lies in the effective application of consumer brand’s design best practices to Healthcare brands.

With experience in launching over 200 healthcare brands Fernando was responsible for driving the branding process that led to the successful launch of brands such as Opdivo, Orilissa, Mounjaro, Entresto, Shingrix, Eucrisa and others.

Fernando holds a BFA on Communication Design from Parsons School of Design and a AAS in Graphic Design from Altos de Chavón School of Design (an affiliate of Parsons School of Design).

Gerald Flannory
Director, Experience Design McKinney Health
ABOUT

Gerald Flannory

In the area of experience design, Gerald is an advocate for human-centered design (HCD) Thinking with a certification in Product Ownership from Scrum.org. He firmly believes that it is our responsibility as creators to value the end-user's needs when crafting experiences.

With over 20 years of experience, Gerald has worked on digital and technology solutions big and small for clients such as Pfizer, Novartis, Genentech, Boehringer Ingelheim, and the American Heart Association. This journey has earned him recognition and admiration among his peers as a respected leader in challenging boundaries and delivering value to customers in healthcare marketing.

As the industry and landscape evolve, Gerald looks to inspire creatives and marketers alike to embrace technology and the user experience to improve our impact as creators on the lives of people who engage with pharma brands.

Dr. Adam Goodcoff
CEO / Co-Founder MedFluencers
ABOUT

Dr. Adam Goodcoff

Dr. Adam Goodcoff an emergency medicine physician, healthcare educator and the CEO of MedFluencers, the first and largest healthcare provider influencer marketing agency. Dr. Goodcoff has amassed over 800 million views across social media with over 2 Million followers on various platforms.

Rising to popularity during the 2019 pandemic with limited in person connections, he has become a respected healthcare content creator and has been featured in the Beckers Hospital Review Top 8 doctors to follow on social media in addition to being named Medical Marketing and Media’s Top 10 Doctors on social media and most selected as MM+M's 2024 40 under 40. He is passionate about helping healthcare creators to find and perfect their message on social media while connecting industry leaders to influencers in compliant campaigns to help communicate the latest exciting technologies and services in healthcare.
 

In 2022 Dr. Goodcoff was invited by the White House as a participant in the Clinical Leaders in Social Media roundtable at the Office of Public Engagement. He has since been invited to events with both the President and Vice President of the United States. Dr. Goodcoff is the former Digital Director at the Association for Healthcare Social Media and is well published on the utility of social media in healthcare.

Nick Hansen
SVP, Creative Director Saatchi & Saatchi Wellness
ABOUT

Nick Hansen

Nick is a Creative Director in New York City at Saatchi & Saatchi Wellness, who’s passionate about advertising. His expertise spans various art forms, both traditional and digital, and he loves turning complex or abstract ideas into reality. Nick’s professional background includes industrial design, graphic design, production, and art direction.

As a Creative Director, he’s worked with many clients to create innovative solutions for their products across digital, print, and TV platforms. Nick found his way into pharmaceutical advertising over 12 years ago, bringing a modern and thoughtful design eye to the HCP and DTC healthcare realms, pushing for sleek, contemporary, strategic solutions for clients.

Outside of work, Nick dedicates his time to all forms of art, including painting, sculpture, printmaking, photography, and dance. He’s also committed to social and environmental causes, including education, equality, and conservation. He’s an active member of organizations like the One Club, Art Directors Club, Type Directors Club, and AIGA, which allows him to contribute to the community. Nick is also involved with New York Cares, a volunteer organization, and strives to address important social and political issues through his work.

Ugur Kucukcetin
Executive Director, Head of Marketing Immunology, CSU Novartis
ABOUT

Ugur Kucukcetin

Ugur developed an interest in marketing at the age of 10, when he would only watch advertisements instead of Disney adventures. Throughout his professional career, he gained valuable experience in various roles and industries, which has made him a skilled strategist and brand developer with a touch of wit. He received training from renowned Fortune 500 companies such as Loreal, PMI, Coca-Cola Company, and Bayer.

With over 20 years of experience in the healthcare and CPG sectors, particularly in his recent role as the Marketing Head in Immunology CSU at Novartis, he has dedicated himself to serving consumers. During his leisure time, he enjoys spending quality moments with his family and constructing Lego sets with his son. An indulgence of his is jelly bellies, especially during the festive season, when he can savor a variety of flavors.

Matt McNally
CEO Omnicom Health Group
ABOUT

Matt McNally

Matt has dedicated his entire career to the healthcare industry and is now leading Omnicom Health Group, the largest healthcare marketing and communications network in the world. Matt has a proven track record of helping companies and brands transform their businesses to better meet the needs of consumers, patients, caregivers and providers. Prior to joining OHG, Matt was the Global President of dentsu health.

Prior to joining dentsu health, Matt was the CEO of Outcome Health, a large healthcare technology company. Matt was recruited by Google and Goldman Sachs in 2018 to lead the company’s turnaround. While at Outcome Health, Matt helped create new products and service offerings for healthcare providers, patients and large hospital systems delivered at the Point of Care and through virtual care. 

Prior to Outcome Health, McNally spent over twenty years on the ad agency side of the health business. He has helped launch and market some of the largest global brands in the category. Matt spent over a decade at Publicis Health. During his tenure, he  created and launched Publicis Health Media, the first global media agency focused on creating unique services and platforms for health and wellness clients. In addition, he was the President of Digitas Health North America, and led Razorfish Health through a business transformation. 

Matt has been recognized as a leader and visionary in the healthcare space.  He was named Agency Marketer of the Year by MM&M, PharmaVoice recognized Matt as one of the 100 most influential people in the life sciences industry, PRWeek named Matt as one of the 50 Top Health Influencers, and DTC National named him as one of the biggest innovators in healthcare marketing today.  In 2022, Matt was inducted into the DTC Hall of Fame.  In addition, he received The Pinnacle Award from MM&M. He also was a Short List Juror for the 2022 Health and Wellness Cannes Lions. Matt also was The Leukemia and Lymphoma Society's Man of the Year. McNally has been on the board of Big Brothers Big Sisters, as well as on the Board of Directors of the Ad Council.

United States
Debra Polkes
Managing Director / Creative FCBCURE, an IPG Health Company
ABOUT

Debra Polkes

Debra is a seasoned creative leader with a remarkable 25-year career in healthcare and pharmaceutical advertising, where she has consistently demonstrated her prowess in guiding teams and clients toward the development and execution of emotionally resonant and engaging ideas that have the power to build and transform brands.
 

Debra's impact in the industry is underscored by her pivotal role in shaping and launching some of the most iconic brands within their respective categories. Her work and leadership have not gone unnoticed, earning recognition from esteemed industry award shows worldwide including Cannes Lions, Clio Health, The Creative Floor Awards, D&AD, and The One Show.
 

She finds inspiration in the dynamic intersection of technology and health, dedicating herself to staying at the forefront of emerging trends in these areas. Debra's commitment to excellence, coupled with her dedication to innovation, positions her as a driving force in the ever-evolving landscape of healthcare communications.   

USA
Robin Shapiro
Chief Executive Officer TBWA\World Health
ABOUT

Robin Shapiro

As CEO of TBWA\WorldHealth Robin prides herself on bringing disruptive thinking to some of the world’s most ambitious healthcare brands. In her 25+ years she has launched over 50 global brands for companies ranging from start-ups such as Moderna and Bluebird to pharma giants like Pfizer, Astra Zeneca, and Merck.

A creative leader at heart, Robin has a passion for helping clients crystalize their vision and bring their company’s story to the world. She considers herself chief culture officer and has created a strong values-based culture where sustainable inclusion thrives from the inside out. In the past five years, TBWA\WorldHealth has been recognized twice as Med Ad News DEI Champion and twice as Agency of the Year.  

Robin served as Cannes Lions Pharma Jury President in 2021 after serving on the Pharma Jury in 2019. Prior to Cannes Lions, Robin Chaired the Global Awards where she created innovative programs like Young Globals with the goal of attracting the next generation of creative leaders to consider a career in healthcare advertising.  

Robin’s side hustle is giving back to her community by volunteering as a mentor with Waukegan to College, an organization dedicated to helping school students realize their dream of attending a 4-year college or university. One of her mentees was awarded the Gates Millennium Scholarship.

Robin’s 3 children— Aaron (31), Bennett (27), and Maddie (22)— and her husband, Harlan (bigger number), make her laugh every day and remind her of what’s really important.