Luis Acosta is a hands-on Creative Lead, mentor, and visual storyteller with extensive experience developing integrated campaigns for both healthcare professionals and patients. He combines strategic thinking with exceptional visual craft, creating work that balances scientific precision with authentic human emotion. Throughout his career, Luis has partnered on brands spanning oncology, metabolic disease, respiratory, endocrinology, ophthalmology, neurology, dermatology, and psychiatry, translating complex clinical data into compelling creative experiences.

A highly collaborative leader, he works closely with copywriters, strategists, and account teams to ensure every campaign delivers a unified message with meaningful impact. His work has earned recognition from leading industry organizations, including MM&M, the Clio Awards, and Creative Floor. Before specializing in healthcare, Luis developed award-winning work across luxury retail, environmental design, and consumer branding for clients including Nespresso and the New York City Department of Health, experiences that continue to shape his multidisciplinary perspective. Outside of work, he enjoys fitness, travel, and spending time with his family.

Vik is a creative leader known for bridging brand strategy and cultural relevance across complex, highly regulated categories within Life Sciences. With expertise in creative storytelling, cross-channel experience design, and AI-experimentation, he pushes teams to produce work that resonates beyond the campaign. He leads teams in creating marketing communications including everything from brand launches to clinical trial recruitment and corporate communications, and he has helped establish and elevate brands from Pfizer, Regeneron, BMS, Sanofi, AbbVie and more.

Ricardo Andrés is Creative Director at Tech and Soul in São Paulo, Brazil. Over the past two decades, he has developed integrated campaigns that blend creativity, technology, entertainment, and culture to solve business challenges for brands including Mitsubishi, Samsung, Ford, FIAT, Visa, M&M’s, and Estrella Galicia. His work ranges from large-scale brand campaigns to digital experiences, innovation projects, social content, and earned media ideas. Passionate about ideas that people genuinely want to engage with, Ricardo believes the best work happens when strategy and craft come together to create real impact. His projects have been recognized by New York Festivals, One Show, WARC, FIAP, Lisbon International Advertising Festival, Lusófonos, and The Webby Awards.

Sarah Amatori is Creative Director at McCann Health Boot | Camp22 Holding. After more than a decade in consumer advertising, she found her purpose in healthcare communication, convinced that creativity can make a meaningful difference in people’s lives. Her work is driven by a strong interest in society and a passion for finding where health meets culture. She creates ideas that bring health closer to people, break down boundaries and remind us that, ultimately, health is about life itself. This perspective leads her to work at the intersection of creativity, innovation and storytelling, exploring how brands can become relevant cultural players. Her work has received numerous national and international awards, and she has served on the juries of leading creative competitions, including Cannes Lions, LIA, Eurobest, New York Festivals Health Awards, Saniss Awards and ADCI, where she was also President of the Healthcare Jury.

Jason is a multi-award-winning creative leader with extensive healthcare experience, having led global campaigns for brands including Roche, Alcon, Insulet, Bayer and GSK. A writer by craft, he has founded agencies, built a tech start-up and led agencies in the UK, Australia and Europe. He has an academic background in life sciences and broad specialist knowledge, from women’s health, auto-immune conditions and diabetes to next-gen sequencing, precision medicine and digital diagnostics.

Creative Partner at Area 23, writer, and poet, Viton Araújo brings 22 years of advertising experience to the art of storytelling. By blending creativity with writing craft, he developed unique and impactful campaigns. His work has earned major global recognition, including two prestigious Grand Prix awards at the Cannes Lions Festival.

Denise McNicholl Bankson is SVP, Creative Director at The Bloc, with more than 20 years of experience creating work across healthcare and wellness. A writer and conceptual creative at heart, Denise is passionate about turning complex science into powerful stories and big ideas that connect with people. Her experience spans both DTC and HCP audiences across diabetes and metabolic health, oncology, neurology, respiratory, infectious disease, mental health, and rare disease. Her work has been recognized by Cannes Lions, the Clios, D&AD, the London International Awards, and other leading creative competitions. Denise believes healthcare offers some of the greatest opportunities for meaningful creativity, and continually pushes to create work that moves beyond category conventions to make an impact on brands, people, and culture.

Migel Bantad is a Filipino creative leader and art director with over 20 years of experience developing ideas and visual experiences across different platforms. As Art Supervisor at The Bloc PH, he leads creative work for global healthcare brands, collaborating with multidisciplinary teams across global markets to translate complex health topics into clear, engaging, and culturally relevant communications. His experience spans art direction, digital, motion, video, presentation design, and emerging creative technologies, with a focus on strong craft, storytelling, and visual communication. Throughout his career, Migel has worked across agency, corporate, and independent creative environments, collaborating with creative, strategy, medical, and client teams to bring ideas from concept to execution. He is passionate about creating work that balances strong ideas with thoughtful craft, while continually exploring how technology and new creative approaches can push healthcare communications forward.

Creative Director since 1998, globally awarded (Cannes, D&AD, Clio), Lürzer’s #1 Typographer 2024, and international jury member.

After earning his degree in communication design in his hometown of Mainz, near Frankfurt, Marius began his career at a full-service advertising agency – without yet knowing that healthcare communication would become his passion. Several years working in medical diagnostics, followed by his first projects for Rx brands, confirmed that healthcare was where he wanted to focus his creativity. He then joined the FCB Health family, where he led the creative output of the German offices and oversaw major launches, including mirikizumab and tirzepatide in Germany and Switzerland. Now Creative Director at Olixir, Marius brings experience across the full spectrum of healthcare communication – from award-winning campaigns to distinctive congress and event concepts.

Stephanie fosters environments where change-making creativity can thrive. She is recognized as an exceptional mentor and strong collaborator, galvanizing teams to deliver both brilliant work and business results. Stephanie returned to The Bloc in 2023 to lead the network as global chief creative officer. Prior to this, she held chief creative office roles at Hill Holliday Health and McCann Health New York, where she led her team to Agency of the Year wins at Clio Health, The Creative Floor, London International Awards, and The One Show. For the last 2 decades she has focused exclusively on health and wellness, where she loves to partner with clients who believe in great work and its tremendous potential to do good. Originally from the UK, Stephanie has been based in the US for 30 years.

An MBA who is a poet at heart. A wordsmith who has a flair for numbers. A lyricist who can paint pictures. Vineet has brought his unique perspective to advertising in every capacity he has held.  Throughout his career, he has bagged more than 300 International & National Awards with his work featuring in Cannes, One Show Rx, Clio Rx, New York Festival, The Global Awards, The Rx Club New York & ABBY's and Big Bang Awards. It is under his Creative Leadership that the Agency has bagged the title ‘Healthcare Agency of the Year’ at the Ad Club Awards multiple times. Vineet has been the first Indian to be on inaugural jury at the Pharma Lions at the Cannes and represented the Network multiple times at the New York Festival & Clio Health, Lisbon Health and The Rx Club too.

Eduardo is a Creative Director with over 25 years of experience working in advertising agencies in Brazil, Germany, and the UK. During this time, Ed had the chance to work with the biggest clients in the world, such as Durex, Janssen, AstraZeneca, CSL, Pfizer, Mastercard, Nestle and Coca-Cola among others. Throughout his career, Eduardo's work has been recognised by many award shows such as Cannes Lions, One Show, Clio, NY Festival, Effie Awards, Creative Circle UK, Epica and more. Eduardo joined Olixir UK (former McCann Health London) in 2020 as Creative Director and has led local and global campaigns for the agency's biggest clients.

"Hmmm, where to next…?" That was the question Bibi asked herself in 2019. After an extensive career in creating campaigns spanning global markets, Bibi wondered if, and where she could make more impact. Enter Olixir. (Formerly known as FCB Health, NY) Combining her general advertising experience with health advertising, Bibi has created work that delivers tangible change. From encouraging doctors to speak up for bowel urgency accidents, to correcting racial bias in smartwatch technology via innovation, and recently inspiring more than 275 people to donate a kidney to a stranger. Bibi has served on a few international advertising award juries and has been lucky enough to earn some along the way. Bibi lives in Brooklyn, New York, with her husband and her dog, where she wonders if her recently uprooted trees will make a comeback.

Gunther Brodhecker is a creative leader with more than 25 years of experience across global consumer brands and healthcare. He began his career at Kastner & Partners under the mentorship of Johannes Kastner, creator of the iconic “Red Bull Gives You Wings” campaign, before holding senior creative positions at J. Walter Thompson, Saatchi & Saatchi and Lowe. Throughout his career, he developed campaigns for international brands including Red Bull, Toyota, Sony, Beck’s, Campari, Rolex and Procter & Gamble. His work has been recognized by the Effies, Euro Effies, New York Festivals, Epica Awards and London International Awards. He later brought his brand-building expertise to healthcare as Managing Director and Chief Creative Officer at Schmittgall Health, where his teams earned more than 170 awards, including over 40 COMPRIX Golds. Today, he leads Schaller Health, specializing in creative strategy for healthcare brands competing in hyper-competitive markets.

Nathalie Brown is an Executive Creative Director at VML where she oversees a range of health and wellness brands. She was part of the first all-female led creative team that launched a campaign during the Super Bowl for Bumble, featuring Serena Williams. At VML she has also served as creative lead on Rolex, creating their Academy Awards Campaign featuring four Oscar winning directors. She has named shows that toured globally while leading the Cirque du Soleil business, created recipes using Dell packaging and made emojis come to life for the MTV Staying Alive Foundation. Nathalie oversaw the Feminist Letters, a typeface created to amplify voices advocating gender equality. She’s also proud to have helped launch BECA, Black Executive CMO Alliance - the first network of its kind. Prior to VML, Nathalie was a Creative Director at McCann. During her tenure at McCann, she created highly recognized campaigns for MasterCard, Verizon Wireless and Staples and made sure Chicco’s Italian baby gear wasn’t confused for Chico’s women’s clothing in the US. Nathalie has had the honor of serving on Jury for the Cannes Lions Festival, D&AD, Gerety Awards, NY Festivals and Radio Mercury Awards. She is a graduate of the School of Visual Arts in NYC and hasn’t left the neighborhood since, although she has new roommates – her husband and her two daughters.

Bob Buzas is an Art Guy and Creative Director at Olixir NY where he is a member of a creative cadre known as The Bank, a group dedicated to elevating concept and craft. He has spent his entire career honing his chops at ad agencies for all manner of brands. Some work has earned nods from Cannes, Clios, D&AD, One Show, London International, Lürzer’s Archive and the like. Career highlights include creating an alcoholic snowball, a flea-killing ninja dog, and fanning Kelly Clarkson with a banana leaf in the Andes.

From painting the canvas of health to writing stories of wellbeing, Rina’s journey initially began as a Pharmacist. After a span of year, she was handling International Business - South East Asia & Eastern Europe for many Indian Pharma companies. She went on to co-found V-ROK Communications Network and started exploring her creative side along with her Account Planning skills.

Her Creative skills played a key role in Building Brand Personas & Planning New Launches helping the agency to excel in the Indian as well as in the International arena. Launching Brands across Chronic and Acute therapies, Rina went on to bag over 300 International & National Awards including the “Healthcare Agency of the year.” Her work features in most of the award shows be it Cannes, Global Awards, Clio Rx, One Show Rx, The Rx Club New York or the Advertising Club - Big Bang Awards.

Emanuel is a VP, Associate Creative Director at 21GRAMS in New York, where he creates award-winning work across rare disease, dermatology, and women’s reproductive health. Originally from Puerto Rico, he moved to New York to pursue a career in advertising and has spent the past seven years developing ideas that speak to people’s humanity just as much as the science. He has a deep love for creativity and for building things from the ground up. His work has been recognized by the Clios, Graphis, The Rx Club and shortlisted at Cannes Lions. Emanuel brings a perspective shaped by his cultural background and a belief that the best creative work earns its place in people’s lives through honesty, and respect for the people it represents.

João Camacho is Chief Creative Officer for Havas Life India & Middle East, leading creative excellence across one of the world's most dynamic healthcare markets. With more than two decades of international experience spanning Europe, the Middle East, Africa and Asia, he has built a reputation for transforming complex science into simple, compelling ideas that change understanding and behavior. Throughout his career, João has partnered with leading pharmaceutical companies, health organisations and government bodies to launch global therapies, build disease-awareness platforms and create patient-centred communications that deliver measurable impact in the real world. His work has been recognised at many of the industry's leading international award shows, and he is a regular juror for global creative festivals. He believes healthcare creativity should never be judged on lower standards than consumer advertising. The best health ideas should be just as bold, culturally relevant and impossible to ignore. A passionate advocate for health literacy, João believes the greatest barrier to better health is often not medicine, but understanding. His philosophy is simple: when healthcare is made human, engaging and easy to understand, people are far more likely to act on it. After all, if we can make people laugh at a burger ad, we should be able to make them care about their own health.

I'm a Brazilian copywriter based in São Paulo with over ten years of experience across digital, healthcare, and integrated advertising. I've worked at agencies including Havas Life São Paulo, McCann Health São Paulo and Ogilvy Health New York, moving between markets, cultures and very different kinds of briefs along the way. Along the way, my work has been recognized at Cannes Lions, Clio Awards, LIA, and the New York Festivals. That experience taught me that great advertising only works when it feels culturally relevant. The same is true in healthcare. Whether we're talking to professionals, patients, or caregivers, communication needs to be clear and useful, but it also has to earn people's attention. Sometimes that means making it entertaining, unexpected, or simply more human.

Carla Cancellara is Executive Creative Director at We, one of Brazil's leading agencies, with over 20 years of experience across Wieden+Kennedy, Leo Burnett, DM9DDB, Artplan and Fbiz, working with brands like BYD, Pepsi, McDonald's, Itaú, Warner Bros., Unilever and P&G. She was named one of DDB Worldwide's Next Generation Creative Leaders and is a finalist for Creative Leader of the Year at Creativepool UK. Her work has been recognized at the world's most prestigious creativity festivals. Beyond her agency role, Carla is Co-President of Clube de Criação Brasil, the country's most important creative institution, dedicated to promoting, recognizing and giving visibility to Brazilian creativity. She has previously served as a juror at NY Festivals, Cannes Lions, Clio, Effie, El Sol and TikTok Ad Awards.

Elias Carmo is a Creative Director at Publicis Brazil, where he develops integrated campaigns for some of the world's leading brands. Throughout his career, he has worked at some of Brazil's top agencies, including DM9 DDB, Z+ Havas and Publicis, creating award-winning work across advertising, digital, experiential and innovation. His portfolio includes global brands such as Heineken, Red Bull, McDonald's, Itaú, Bradesco, Johnson & Johnson, Sanofi, Haleon, Procter & Gamble, Nestlé, Sony Channel, General Motors, Yamaha and Volkswagen. Passionate about photography, illustration and emerging creative technologies, Elias combines strong visual craft with storytelling to create impactful brand experiences that deliver meaningful business results. His work has been recognized with 16 Cannes Lions, as well as awards from D&AD, The One Show, Clio Awards, London International Awards, New York Festivals, FIAP, El Ojo and CCSP. He has also served as a juror for leading international award shows, including Clio Health, CCSP and New York Festivals.

Creative professional from Brazil with 19 years of experience, has worked at leading global agencies including VMLY&R, Tribal Worldwide, DDB, W/McCann, Ogilvy, Tag Worldwide, and Ladder, delivering campaigns for brands such as Google, Burger King, Heineken, LEGO, Volkswagen, and Accenture. A career highlight includes contributing to the FIFA World Cup Qatar 2022 with the Supreme Committee for Delivery & Legacy. Awarded over 15 international recognitions, including a Cannes Lions shortlist (Film, 2017), Davey Awards, W³ Awards, and featured in Lürzer’s Archive – 200 Best Digital Artists Worldwide (2021/22). Also served as a jury member for AdForum PHNX Tribute (multiple years) and New York Festivals (2023–2025). Currently a Creative/Graphic Designer at SheMed (part of eMed), specialising in creative concepts, digital marketing, branding, and visual content.

Wendy set her heart on being creative since elementary school and remains madly in love with advertising. She has leapt across across traditional, digital, pharmaceutical, health, and PR agencies in China, Hong Kong, and APAC. Her work has won 90+ awards, including a Cannes Lions Grand Prix for GSK "Breath of Life."

Amrish Vivek Chandan is an advertising and creative leader with over 25 years of experience building brands and ideas across categories, cultures and media. His career spans leading agencies including Lowe (Lintas), JWT and Leo Burnett. As part of the founding team at Minority, where he spent 12 years, Amrish helped build the agency and its creative culture while developing brands from the ground up. His work includes the launch of Mumbai Metro One and Reliance Cement, among others. Today, as Executive Creative Director at Medulla, he leads creative teams working at the intersection of ideas, science and healthcare, partnering with global organisations including Abbott, Novartis and Roche. A graduate of Sir J. J. Institute of Applied Art and a Government Silver Medal recipient, Amrish also brings a passion for teaching and photography to his creative practice. He believes the best ideas are those that are simple, human and impossible to ignore.

With over 16 years of experience, Max is a creative leader who builds enduring brand platforms and high-impact integrated campaigns across digital, CRM, content, social, film, and experiential. Driven by a deep commitment to sharp strategic thinking and creative excellence, Max has consistently elevated work quality for major brands while fostering a collaborative, high-performing team culture. Known as a dedicated mentor and true strategic partner to clients and agency leadership alike, Max excels at translating complex brand challenges into clear, emotionally resonant narratives that drive real-world business results and shape culture.

Kate is a creative director, art director and designer with 20 years’ experience in healthcare communications. She loves pushing creative boundaries and finding the chemistry between insights and ideas to create work that connects with patients and HCPs. Kate has worked across a diverse range of clients and categories, from luxury homewares and insurance to health and wellness. She brings strategic thinking, design and creative craft together to develop ideas that make an impact. Her work has been recognised at international award shows including Cannes Lions, New York Festivals Health and London International Awards.

Anna Chua Norbert is the Group Chief Culture Officer of GGC Group Asia, one of the Philippines’ leading independent marketing communications groups. She leads the group’s people-first culture strategy, anchored by The Culture Hub — the decade-old talent development platform she built, recognized with Gold at the 2026 Campaign AOY Global Awards for Talent Management Team of the Year. Anna is also the Founder of BOK Corporation and creator of the Business of Kindness framework, which proves that kindness drives measurable business results — including an independently verified 3.5:1 social return on investment. Under her culture leadership, GGC Group Asia became the first Philippine advertising group to earn GEARS certification for gender equality in the workplace. A second-generation business leader, Anna holds a Masters in Entrepreneurship from the Asian Institute of Management. She believes culture is not a department — it’s the business.

Deb Ciauro is an Executive Creative Director with over 20 years of experience building brands and leading award-winning creative across channels and global markets. Her career spans some of the industry’s most respected agencies, including Ogilvy, where she led large, multidisciplinary teams and helped shape high-impact work for major healthcare brands. Originally on a path to become a physician, Deb earned a BFA instead, ultimately merging both passions in healthcare marketing. She is known for translating complex science into compelling, human stories that resonate with both HCP and consumer audiences. Deb brings a strong point of view on craft, strategy, and simplicity, paired with a people-first leadership philosophy: when you take care of the team, the work follows. From cutting-edge therapies to purpose-driven initiatives, her work consistently delivers both impact and recognition.

Karalyn fell in love with the power of communication to change lives at Dana-Farber Cancer Institute, partnering with patients, families, and researchers to create work that funded research across the organization. She joined a boutique agency focused on travel and leisure, where her first photoshoot, for Emirates, doubled as her first trip out of the country.

Since then, she has led teams on first-in-class initiatives and blockbuster launches including Cosentyx, Zepbound, and Skivolo's World (pediatric neuroblastoma). Today, she is working with Madrigal on liver health. Her work has been recognized by Cannes Lions, Clios, Med Ad News, and Communication Arts, and she has juried for Clios and LIA. Outside the office, Karalyn chases adventure: coaching youth soccer and archery, dragging her small kids to off-the-beaten-path campsites around the globe, and running ultramarathons.

Lauren Cohen is an EVP, Executive Creative Director at Olixir New York (formerly FCB Health), where she believes the best ideas are the ones no one expects. Especially in healthcare. Throughout her career, Lauren has built excellence-obsessed teams that create genuinely compelling work people choose to engage with such as Boehringer Ingelheim's “Look Beyond Stable”, an immersive schizophrenia experience, and Galderma's eczema campaign, praised for feeling more like culture than category. Lauren's creative foundation was built at BBDO New York, where she spent years helping people crave Lay's potato chips, order Pizza Hut, and reach for their Visa cards. Today, she's taken a healthier approach, applying that same obsession with memorable ideas to brands that can genuinely improve people's lives. Along the way, her work has appeared on the Super Bowl, earned recognition across the industry’s top creative award shows, and found a home in MoMA's permanent collection.

Molly has spent more than nine years in pharmaceutical advertising, guided by the belief that creativity forges connections and makes the world feel a little less lonely. Through craft, storytelling, and purpose-driven ideas, she creates work that resonates deeply with the people it’s meant to serve.

Her experience spans global healthcare companies including Incyte, Boehringer Ingelheim, and Novo Nordisk, across therapeutic areas ranging from hidradenitis suppurativa (HS) and anemia to type 2 diabetes, cancer, and women’s health. As a Cannes Lions 30 Under 30 honoree (2024) and a Creative LIAisons mentee (2025), Molly is passionate about pushing creative boundaries while sitting at the intersection of creative marketing and entertainment. Outside the office, she’s often studying ocean breaks before a cold winter surf or searching for the best local cappuccino—usually while dreaming up her next creative venture beyond the 9 to 5.

I’m a Brazilian Creative Director based in New York, currently shaping ideas at VML. With over a decade in advertising, I’ve worked at leading agencies like Ogilvy, DDB, McCann, and others across Brazil and Australia. I’m passionate about conceptual thinking and bringing well-crafted ideas to life through impactful campaigns. My work has been recognized by top industry awards including Cannes Lions, Clio, London International Awards, New York Festival, and The One Show. Still, I believe my best project is yet to come.

With more than 20 years of experience across leading global agency networks, including three tenures within Publicis Groupe, Sonia has built a unique hybrid career spanning 14 years in consumer communications and over 12 years dedicated exclusively to healthcare. This rare combination enables her to bring the emotional power of consumer creativity into highly regulated environments. A lifelong enthusiast of chemistry and biology, Sonia believes that caring for people is the driving force behind both meaningful healthcare communications and the way she approaches life. She does not believe in boundaries between disciplines, industries, or ways of thinking, and sees innovation as the result of connecting diverse perspectives. Throughout her career, Sonia has earned prestigious international recognition, including Gold at the Young Cannes Competition (YCC) Cannes Lions 2004 and Italy's first Cannes Lion in the Pharma Regulated category (Bronze). She has also received multiple international awards in both healthcare and consumer communications and has served as both juror and jury president for leading global creative award programs.

Yan is a Creative Director with a background in art direction, currently helping shape healthcare creative at Klick, where he's spent the past two years helping the agency earn recognition at Cannes Lions and Clio. Before moving into health, he built his career across some of the world's most celebrated creative agencies, including TBWA\Media Arts Lab, Colenso BBDO, Publicis and Ogilvy. Across that career, his work has been recognised by Cannes Lions, D&AD, The One Show, LIA and more, earning him a reputation for ideas that sit at the intersection of craft, culture and effectiveness.

Hannah Cunningham is VP Director of Digital Arts at Studio Rx, where she leads art production and creative vision for one of healthcare's largest creative studios. An accomplished illustrator, her career has been defined by bringing meticulous craft to complex storytelling. Her work across still, animated, and immersive experience has earned major awards across the industry. Her practice bridges traditional art and emerging technologies. She's spent her career making complex subjects legible and moving no matter the medium. What matters to Hannah is work that has something real to say and the visual precision to say it well. As a juror, she seeks that same rigor and intention.

Kieran's creative philosophy stems from his deep interest in people, the way they think and behave, and what moves them. He believes that unconventional thinking, and unconventional thinkers, are the key to impactful and meaningful creativity. He started his career in the consumer design world and has since built his career by taking on the challenges and nuances presented in Health and Pharma. An industry which has nurtured a deep understanding of the perseverance and resilience required of creatives to bring the best work to fruition. Kieran's work has been recognized for creative excellence by the New York Festival, Clio, The Creative Circle, EuroBest. The Creative Floor, The PMs, Lüerzers Archive magazine, and The Drum magazine. Kieran is deeply passionate about his work, always curious and eager to find inspiration from the outside that he can bring inside.

With more than 20 years of experience across leading agencies in North America and Europe, I’ve helped shape award-winning brands and campaigns by combining sharp strategic thinking with elevated craft. I currently serve as SVP, Creative Director of Art at Havas Life in New York, where I lead creative development for health-focused brands and bring clarity and impact to complex, science-driven storytelling.

Nerd alert! I have a unique background of science and creativity that I am able to bring into the advertising and marketing space. I love working with people and traveling…And I never want to stop learning!

Nina is a Creative Director with over two decades in the industry. Her expertise spans advertising, television, brand experience, PR and health. Throughout her career, Nina has worked for MTV, Viacom, J. Walter Thompson, Wunderman Thompson, and Ogilvy. She has lived and worked in London, Europe, New Zealand, and is now based in Sydney, Australia, where she heads up creative across Ogilvy Health and Ogilvy PR. Nina brings together brand, culture and impact in a way that few can. She is passionate about using creativity to solve problems and deliver meaningful outcomes. Nina’s creative leadership has been recognised with multiple industry awards and appointments to international award juries.

Kirsten has been working in the design field for over 19 years. She’s worked on everything from visual identity, branding design, brand guidelines, editorial, print, illustration, packaging, multi-media, interior design, and prop styling. She’s led design projects from small to large scale and truly enjoys working and inspiring teams to use design as a platform to build purposeful/thoughtful work. Her most recent clients include HBCUv, J&J Illustrate Change, LA Metro, Dalio, Deloitte Sustainability, Ohio Suicide Prevention Foundation, Lilly Pulitzer, CSAA and Anthem Health. Prior to joining Deloitte Digital, Kirsten worked at Goodby Silverstein & Partners, ARGONAUT, Surface magazine and more. She loves spending her spare time with family and friends out in nature.

Hugh began his career by winning an Australian Federation of Advertising Scholarship at WPP. In 1995 he joined McCann Health and in 1999 rose to become Creative Director. During this time, instilling in staff that ‘healthcare can compete with the best work anywhere’ and helping the agency win more awards than any other. In 2004 he became ECD of Publicis Life Brands before becoming a founding partner of Ward6 in 2007 which after ten years boasted an enviable client list, collection of awards and offices in Sydney and Singapore. In 2023, he went back to his entrepreneurial roots to help start Ward7 making the Ward Marketing Group the largest independent healthcare communications group in APAC. Hugh has won countless awards and served on the jury for the first ever Cannes Lions Health (Pharma) and been Chairman of Judges at Clio Health. Beyond his family, Hugh also finds time to write about food, travel and golf.

Fernando Fregate is a Brazilian Creative Director based in New York. For more than a decade, he has been creating ideas rooted in culture and human truth, always searching for work that feels unique, relevant, and impossible to ignore. He believes creativity is at its best when it earns attention, sparks conversation, and leaves a lasting impact on people and culture.

An agile strategist and researcher, Anna brings an empathetic approach to the strategy and creative process.

For the past 18 years, Michelle Gilbert has been borrowing from Hollywood to reinvent healthcare advertising. Before leading some of Eli Lilly's highest-performing and most recognized campaigns, she helped bring entertainment and consumer brands to life through campaigns and productions for properties including The Martian, House of Cards, Alien: Covenant, PlayStation's LittleBigPlanet, Nike, and Red Bull. She has spent her career bringing the language of entertainment—cinematic storytelling, world-building, social-first thinking, and immersive brand experiences—into one of advertising's most regulated categories. As Executive Vice President and Group Creative Director, Michelle has traveled the world leading productions alongside acclaimed directors, celebrated photographers, elite athletes, and cultural icons. Today, she leads nearly $50 million in business while overseeing multidisciplinary teams behind some of healthcare's most culturally resonant and commercially successful work. She believes the best creative earns attention, changes behavior, and becomes part of culture.

Allison Gilchrist is an Associate Creative Director at GREY NY who believes health is all we have and bold, human-first creativity will always be its best defense. She learned everything she knows from cartoons, including writing.

Susan is an award-winning advertising strategist, with a career spanning over four decades, in both consumer and healthcare and in Canada and the United States. She is passionate in her belief that great advertising is fueled by a great strategy, and that a great strategy in rooted in finding that unique human-driven nugget that makes the brand make sense. She loves seeing that come to life, and award show judging provides a unique opportunity to see behind the curtain and truly appreciate how the idea makes the insight meaningful and persuasive to the target.

Andy Goodman is a VP Creative Director at Olixir New York, where he is a member of a creative cadre known as the Bank, creating campaigns for multiple accounts across the agency, including Prolia, Spiriva, Zepbound, and SAFE Project. Before joining Olixir (formerly FCB Health), he created award-winning launch campaigns for Crestor and Freestyle test strips and business-winning campaigns for 3M and Sonata. Outside of the agency world, Andy used his branding expertise to renew and revitalize the now-award-winning Pleasantville Farmers Market and the Pleasantville Music Festival, bringing 4x growth in his year as Executive Director. Prior to healthcare, he created campaigns for everything from beer to banks to Bounty. Andy prefers not to write the same campaigns that everyone else does. It’s cost him some shoots but saved his soul.

Nick Greenwood is SVP, Group Creative Director at The Considered. He brings over 16 years of design and creative leadership in Pharma advertising, building a reputation of injecting heart and clarity to overcome the complex challenges of modern healthcare. With a track record of award-winning creative work across global healthcare and consumer campaigns, he has led numerous award-winning projects and, since joining The Considered, has helped the agency earn industry recognition including PM360 Pharma Choice and MM&M awards. Nick is driven by the desire to create impactful work that genuinely moves people.

Josh is a creative director who's spent much of his career trying to make complex things understandable—and ideally interesting. He believes the best ideas often seem like the simplest ones, and that good craft should make them feel effortless. As a juror, he's looking forward to seeing work that surprises him.

Séverine Guy is a committed Creative Director, with over 20 years of experience in communication and particularly strong expertise in the healthcare sector. What drives him? Ideas that surprise, concepts that simplify complexity and creations that find the right balance between impact, relevance and emotion. From artistic direction to creative management, she has developed an approach that is both strategic and intuitive, nurtured by Design, branding, and new digital uses. But his greatest conviction remains human: a good idea is never born alone. She likes to create the conditions that allow talents to express themselves, grow teams and unite around a common ambition. Demanding, curious and deeply collaborative, she defends a creativity that does not just make beautiful: it must have meaning, provoke an emotion and leave a trace.

For over two decades in Omnicom agencies, Martin has built a reputation for work that refuses to play it safe. His creative vision – honed at the intersection of behavioral science and bold thinking –has earned recognition at Cannes Lions, LIA, Epica, The Creative Floor, Saniss, and PM Society. As Chief Creative Officer at Remedy Edge, he activates potential by anchoring every idea in real human truth; amplifies with creativity by pushing teams to challenge conventions; and accelerates outcomes through rigorous strategy and work that cuts through the noise. His approach remains constant: decode what moves people, engineer breakthroughs. Beyond the agency, Martin judges at Cannes Lions, London International Awards, and Lisbon Health. A champion for emerging talent, he mentors through Brixton Finishing School, Future Frontiers, and the Health of Advertising. An ambitious and creative cook, Martin approaches his kitchen and creative process with curiosity, precision, and willingness to experiment.

Sávio Hatherly is a multi-awarded Independent Creative and Art Director based in Portugal, working globally. He is also a creativity teacher at Brother Lisbon, and in 2025, he was a jury member at the Cannes Lions, Young Lions Digital – Central Asia. Havas Middle East TBWA\RAAD Middle East McCann Health New York O Escritório Portugal Havas Portugal Wunderman Thompson Portugal FCB Portugal NOSSA Portugal Neogama BBH W/McCANN DM9DDB Artplan Leo Burnett Heineken lab Beta Collective Speaker: London International Awards LIA - Creative LIAisons 2021 Centro de Recrutamento da Força Aérea Portuguesa - CRFA Talks 2024 Brother School Of Creativity Member of Jury: Cannes Lions - Digital, Young Lions Central Asia New York Festivals D&AD New Blood - Portfolio Review Mentor The One Club - Young Ones CCP - Portuguese Creative Club BestAdsOnTV Brand Film Awards EMEA SEEHER LENS’ AWARD - NY Festivals AdStars Mobius Awards PHNX Tribute - AdForum The Design Kids Lisbon W3 Awards Davey Awards CSS Design Awards Creativity International Awards The Communicator Awards

Todd Henwood is an internationally awarded creative director with more than 25 years of experience across digital, integrated, and healthcare advertising, having led creative departments at Y&R, FCB, and GSW. Known for big ideas grounded in human truth, sharp strategic instincts, and uncompromising craft, he has built a reputation for work that drives both creative distinction and measurable business impact. A pioneer in modern healthcare communications, Todd is now channeling that experience into Generous, an agency founded on the belief that the best ideas don’t just communicate, they create platforms, open doors, and move people. A passionate mentor, speaker, and global awards juror, Todd continues to champion brave, beautifully crafted ideas with the power to make a meaningful difference in people’s lives.

Manuel “Manu” Hoffmann is an award-winning creative currently working at international agency, TogetherWith USA. He has over 16 years of experience across different markets such as the US, US Hispanic and LATAM. Prior to joining TogetherWith, Manu worked as South America’s Regional Creative Director for General Motors at McCann Colombia and before McCann, at Lanfranco & Cordova New York. His work has been recognized at the most prestigious award shows in the industry including Fast Company’s Innovation by Design Awards, AdAge Small Agency, ANA ACE Awards, Cannes Lions, Clio Health, Clio Awards, London International Awards, Art Directors Club, One Show, D&AD, New York Festival, Radio Mercury Awards and more. He’s also been invited to judge globally recognized award shows including Clio Health, Effie Awards Latin America, Effie Global Best of the Best Awards, New York Festival, MAD Stars Asia and more.

Sharon Howard-Butler is the Founder and Creative Director of Pet Projects Creative, an independent creative studio built on big agency experience, small-studio energy and ideas that connect on a human level. With more than 25 years in health, wellness and social impact advertising across Sydney and New York, Sharon has been a creative leader at The Bloc, Saatchi & Saatchi Wellness, Area 23 and Omnicom Health Oceania. Her work has been recognised at Cannes Lions, Clios, New York Festivals and beyond, and she has served as a juror for major international shows including Spikes Asia, ADC Awards, The One Show, Clio Health, New York Festivals and LIA. Through Pet Projects Creative, Sharon partners with purpose-led organisations including Under the Sisterhood and Otherhood, and agency teams across time zones, bringing senior creative direction, strategic thinking and hands-on craft to ideas that build brands, shift attitudes and change lives.

Luke Hughett is a Brooklyn-based creative leader who moved to NYC from North Carolina right out of college in search of that downtown creative spirit — and keeps finding it. He led creative development and production of Cologuard's integrated "Skip the Drama" campaign, helping deliver double-digit quarter-over-quarter growth, and expanded Pfizer's award-winning "Doodles" COVID campaign across film and digital. He's shot an Olympic spot, blanketed NYC, SF, and London with an Effie-finalist bunny campaign for TaskRabbit, catapulted a suggestively-shaped rocket float through the NYC Pride Parade for K-Y, built massive handcrafted wooden puzzles for Jägermeister, launched Outlook.com, gone bonkers with Tim & Eric for Milk, and sent a woman through time for the American Heart Association — a spot that saved at least one life. His work has been recognized by D&AD, Clios, ADC, One Show, Effies, LIA, and more. He's 6'8". Yes, really.

Lacey Jae is EVP, Executive Creative Director at GSW Los Angeles, where she leads with a belief that healthcare deserves the same artistry and cultural resonance as any consumer brand. Her award-winning work spans rare disease, oncology, cardiology, women’s health, dermatology, and beyond, earning recognition from Cannes Lions, PM360 Best of the Best, MM+M, and the Telly Awards. Known for pushing clients and teams beyond the expected, Lacey has grown agencies, rebranded global organizations, and helped reshape what pharma advertising can look, sound, and feel like. Her leadership blends sharp strategy, cinematic storytelling, and empathy that empowers teams to do the best work of their careers. Lacey doesn’t separate creativity from identity. She carries it on her skin, in her colors, and in the way she shows up, proof of a simple philosophy: the best ideas aren’t just made. They’re lived.

Ethan's experience spans consumer and healthcare advertising. Originally from South Africa, he began transitioning his focus to healthcare creative over a decade ago. Known for bridging compelling storytelling with complex medical narratives, Ethan continuously pushes the boundaries of creative product across global sectors.

As a copywriter with over 14 years of experience, Eric applies his creative and medical brain to complex strategic problems every day. His guiding principle is that health is universal. Regardless of where we come from, we all know what it’s like to deal with illness, personally or through the experiences of our loved ones.

It’s why he brings a sense of compassion and curiosity to every brief, whether it’s for obesity, cancer, mental health, or an extremely rare disease that affects only a few hundred people. It’s also why he continues to advocate for DEI: he has seen some of the best ideas come together when people from diverse backgrounds combine their unique perspectives.

Over the years, working with several talented teams, he has won trophies from the Clios, Jay Chiat Awards, New York Festivals Health Awards, MM+M Awards, Manny Awards, Art Directors Club, and more.

20+ years of experience building and supporting consumer packaged goods, beverage, lifestyle, and health and wellness brands; entrusted by creative leadership and clients alike to ensure brand narratives connect and resonate with the audiences they are intended to reach; manager and supporter of art directors, copywriters and designers; friend and collaborator to account planners and technologists; an agency creative and strategic marketing consultant rolled into one.

Kaki is a rare hybrid creative leader whose career spans account management, experience design and creative direction. He began as an account executive at ADK Tokyo before evolving through Beacon/Leo Burnett Tokyo and McCann Health Japan, where he became Executive Creative Director. His work has earned more than 300 awards and recognitions from New York Festivals, Cannes Lions, D&AD, One Show, Clio, LIA, Spikes Asia and beyond. He has served on leading global juries, including Cannes Lions, and chaired Spikes Asia in 2025. He also teaches health creativity at Keio University Graduate School. In 2024, he founded FOUR FEET Inc., an independent creative studio exploring ideas beyond advertising and creating new value across brands, health and culture.

Karen is the Business Lead of Publicis Health Middle East, recently joined from IPG Health where she was leading McCann Health MENA for the past 8 years. Karen is a pharmacist and seasoned business leader with over 20 years of experience in healthcare communications across the MENA region. She has led integrated campaigns across pharma, consumer health and public health awareness, engaging HCPs, patients and consumers. She also brings a strong track record of driving growth and building client partnerships, including previous experience working with several multinational pharmaceutical companies, wellness and hospital brands, government entities and patient organisations in the region.

Akshay has 28 years of experience working in the creative industry. A significant part of those years were spent at the McCann India, where he went on to lead the Mumbai office as an Executive Creative Director. During his time he built and led strong creative teams and helped the Mumbai office become one of the most awarded offices in India. In 2014 he went independent and co-founded Hyprlocl Design Thinking in 2017. Akshay has worked with global and local businesses across categories in India and the region. His work has been awarded at local and international award shows that include The New York Festivals, Cannes, The One Show, Asis Pacific Adfest and The Clios. He has been on the juries at Cannes, Asis Pacific Adfest and The Clios. Currently he is the Chief Creative Officer at Infectious, a creative agency based out of Mumbai.

ECD in search of finding the unseen human truth. That is, until Skynet takes over.

Batool Kazmi is a strategist, creative thinker, and health equity advocate who brings a rare 360° perspective to healthcare marketing and communications. With experience spanning PR, med comms, advertising, as well as non-pharma, she bridges science, storytelling and culture to deliver work that resonates with both healthcare professionals and patients. Batool has led the development of several award-winning creative ideas and campaigns, including Pfizer’s Every Color is Primary campaign and TARPEYO®’s groundbreaking mechanism of disease video. She has served as a judge for the PR Purpose Awards and is known for pushing beyond traditional strategy into creative territories that win recognition and impact. A strong voice on equity and the new mainstream, Batool challenges the industry to view multicultural and general markets as synonymous—and to ask whether we are truly delivering to audiences effectively. Her ability to merge brand strategy, medical insight, and cultural intelligence makes her a sought-after partner for some of the world’s biggest pharma brands across therapeutic categories and rare diseases. An accomplished academic and author of over 10 papers, Batool has also served as Professor at Oncology University (Omnicom Health) and founded Colorsthetics™, a consultancy dedicated to elevating the experiences of skin of color in aesthetics.

30+ year advertising veteran with a diverse background in consumer and healthcare. The last 9 years have been spent doing award-winning work for AREA 23 and helping people suffering from diseases both rare and highly prevalent. Knowing that sick people are feeling and getting better thanks to work I take part in is hugely gratifying.

I joined I&S BBDO in 2021, where I have worked with a diverse range of domestic and global brands across industries including beauty, FMCG, automotive, airlines, beverages, and apparel. I specialize in developing and delivering holistic creative ideas across a wide range of disciplines, from mass media advertising to digital, activations, and PR. I continuously explore how brand communications can address social issues and contribute, even in small ways, to making the world a better place.

Courtney is a VP, ACD of Art with over 12 years of experience in the industry—most of them in healthcare at Havas, where she has successfully led teams across disease states, including asthma, endometriosis, Still’s, Alzheimer’s, Type 1 diabetes, and RSV. She is driven by her commitment to supporting her teams and creating meaningful work that helps at-risk patients. Courtney also takes pride in mentoring the next generation of creatives and participates in the Havas Junior Fellows internship program as a mentor and in Advertising Design portfolio reviews at FIT (her alma mater).

Tsanka Krusheva is one of Bulgaria’s most awarded creative directors, with 20 years of experience leading campaigns for global brands such as Coca-Cola, Mastercard, IKEA, KFC, Nestlé, and Unilever. Her work has been recognized at international festivals including the Golden Drum, Epica, and Clio Awards. Yet, her proudest achievement remains the historic Bronze Lion her team at McCann Sofia won in 2021—the first-ever Cannes Lion in Bulgarian advertising history. Tsanka has also served as a jury member at Cannes Lions, White Square, Luum Awards, Ad Black Sea, and others. Beyond advertising, she has worked as a journalist, radio host, and screenwriter for various TV programs. She is also a proud mother of two young creatives.

After her Bachelor's Degree at the European Institute of Design in Milan, she has been working in advertising and communication since 2002. In 2006, she approached healthcare communication and never left. Her main experience developed both in Italy and in the USA, mostly at VML, Havas Life, and most recently at The Bloc as Head of Creativity. She is a creative who loves words and who always wonders "why" about everything. Her main focus is creating meaningful projects, considering people as people, not just as professionals. She looks for solutions, not just ideas. And that’s the way she lives and works: keeping one eye on details and one on do-ability, looking for innovation, and never forgetting the user experience. She always tries to learn something new from every single experience.

With 25+ years in communications, Adam has spent most of his career in advertising and marketing agencies, long enough to have survived a few trends, buzzwords and questionable fonts. For the past 14 years, he’s focused exclusively on healthcare, developing promotional and activation strategies for HCP and patient audiences. His approach is rooted in finding the insight, making it distinctive and turning it into ideas that genuinely provoke a reaction.

A highly motivated creative leader, Adam combines deep communication expertise with a passion for collaboration. He works closely with strategy and planning teams to turn smart thinking into breakthrough ideas - ideally the kind that make people wonder why they didn’t think of them first. He calls himself an “integrated ideas architect”: someone who builds powerful, channel-appropriate ideas and knows when to deploy them. He leads international, cross-functional teams, inspiring creativity, excellence and, importantly, people who actually enjoy coming to work.

Katie Langdon is Founder and Creative Director of Skin and Blister Healthcare Communications. The agency exists so that nobody feels lost in healthcare and is run by Katie and her sister, Fi Edwards. London cockney rhyming slang for sister, ‘Skin and Blister’ set up on a mission to put the care back into healthcare communications. They excel in making scientific information meaningful, accessible and useful for all. A creative agency specialising in strategy and content, Skin and Blister has a passion for remarkable creativity in human and animal health, and clinical trials for the future of medicine. Having worked on campaigns that have won national and international awards along the way, Katie is also an experienced judge in the pharma and health and wellness categories. Based in the UK between London and Bristol, Katie thrives when immersed in creative spaces and loves solo travel, particularly to international cities, drawing on the experiences to further inspire her work and team.

Sean is an award-winning creative director and writer who has 20+ years of experience, has worked in just about every industry, for agencies large and small. He wishes he had Liev Schreiber’s voice and something meaningful to narrate. His work has been recognized by D&AD, Clios, Art Directors Club (ADC), One Show, Effies, Addys, London International Awards, Manny’s, MM&M, Creative Floor, Lürzer’s Archive, Communication Arts, Creativity-Online, the New York Times, FastCo and his Mom’s beer fridge in the garage. He married his high school crush. Plays classical guitar, brews beer in his basement, bleeds for the Mets, and has two children who just think Dad writes the stuff that gets in the way of their YouTube videos. They’re not wrong.

Rafael Leitão is a senior marketing, media, and innovation executive with 15+ years of experience connecting strategy, data, creativity, technology, and business growth across Latin America. His healthcare experience includes leading digital transformation and media initiatives at GE Healthcare across Latin America, as well as serving as Media & BI Director at Havas Life, where he worked with leading healthcare and pharmaceutical brands including MSD, Sanofi, GSK, Boston Scientific, and Daiichi Sankyo. Currently, Rafael leads regional Strategy & Innovation initiatives at ZetaBé/Omnicom, working across Mercado Libre and Mercado Pago operations in Latin America, with a strong focus on media innovation, data, AI, and emerging technologies. Rafael served as a New York Festivals Health Awards Jury member in 2025 and has also contributed to international creative and effectiveness awards, bringing a perspective that bridges healthcare, technology, media, creativity, and measurable business impact.

With a passion for storytelling and a research-driven approach, Talia believes in making pharma ads that don’t feel like pharma ads. Her experience spans startups to large agencies, working across therapeutic areas including rare disease, oncology, women’s health, rheumatology, and gastroenterology—always keeping the client’s "why" at the center of her work. She has played a key role in bringing multiple brands to market, overseeing 5 successful launches (and counting) with a focus on strategic, patient-centric storytelling that drives impact. As a Group Copy Supervisor, Talia partners with creative teams to craft campaigns that push boundaries, uncover the humanity in every story, and inspire action.

Carlos X. López is Head of Strategy at S50, an independent agency based in Connecticut. He leads brand, engagement, and new-business strategy across healthcare and consumer accounts. Across two decades on both the client and agency sides, his health experience spans oncology, immunology, respiratory care, women’s health, genetic testing, vaccines, and rare disease. Clients and brands include NUBEQA, TRELEGY, KEYTRUDA, HUMIRA, RINVOQ, Immunovia, and Myriad Genetics; consumer work includes Hyundai, Feeding America, and Jägermeister. His practice centers on translating human insight into inclusive, empathetic brand platforms and connected experiences.

Lyndon was into statutory audit in an earlier life. He had a knack with numbers – at least he believed he did. Later, he discovered he was also rather good with words. One thing led to another. Lyndon has been in the communication business for 22 years now. Before joining Exicon Group, Lyndon has led creative teams at Havas Life Sorento/Mumbai, Saatchi & Saatchi Focus/PHCG Mumbai, BrandCare India, Point Blank/Mumbai and until recently, McCann Health India. Lyndon has served as jury member at Cannes Lions, Spikes Asia, One Show, Clio Craft, NYF Health, Lisbon International Adfest, Saniss Awards Madrid, Abby Goafest, KCA and Big Bang Awards. He was the Health Jury Chair at Spikes Asia Singapore 2024. He has conducted sessions on brand-building and storytelling for marketing/medical teams at J&J, Abbott, Merck and Cipla. (It seems Lyndon wanted to be a teacher, at some unspecified point in his life.)

Yih is a creative leader who believes exceptional creativity is rooted in deep industry insight, timeless aesthetics, and uncompromising craft. Her creative journey began in Shanghai, where she studied art while balancing ambitions of a medical career. A full scholarship to study Fine Art in the United States changed her course, launching a lifelong pursuit of visual storytelling. She later studied Contemporary Art and advertising at AdHouse and The New School, fueling her passion for innovation. Since joining Mosaic Group, part of Omnicom Health’s Market Access network, in 2016, Yih has grown the art team fivefold while nurturing a culture of creativity, learning, and collaboration. A fierce advocate for equity and inclusion, she mentors emerging talent and champions diverse perspectives. A New York Festivals Health Awards Shortlist Juror and ADC Young Guns 23 Juror, Yih champions creative excellence in healthcare advertising. She believes market access is ultimately about patient access and looks ahead to the agentic era with enthusiasm.

A native New Yorker with over 2 decades of experience in the advertising industry, Alyvia has led copy development for multiple rare disease and blockbuster brands at various stages of the products’ lifecycle. During her time at Neon, Alyvia's diverse experience includes global launches across brand portfolios, spearheading numerous brand teams across omnichannel campaigns, photo shoots, digital work, and print execution for launches in rare genetic diseases, rheumatology, hematology, neurology, gastroenterology, and dermatology. Her copy teams work closely with the strategy departments to produce innovative programs for our brands.Before her work in pharmaceutical advertising, Alyvia created all consumer copy for the Macy's Special Events department, launching the Macy’s Culinary Council blog and digital platform, bridging the digital gap between the brand and customers.

Lyle Martin is an Associate Creative Director at Horizon FCB Dubai. Originally from South Africa and now based in the UAE, his work has been recognised by Cannes Lions, D&AD, The One Show, Loeries, Mad Stars, and Clios. His experience spans a plethora of brands, markets, and disciplines, with a particular interest in ideas rooted in simple human truths and arriving at solutions in unexpected ways.

Valeria Maryash is a Vice President, Creative Director at Klick Health, with deep experience building breakthrough creative across health and consumer brands. She’s known for leading with empathy, strategic rigor, and a fearless creative vision—earning trust from clients, teams, and regulatory partners alike. Before joining Klick, Valeria led the Otezla account at Evoke Health, overseeing a major 360° launch that included the brand’s first-ever television campaign. She helped shape and protect the emotional core of the work through legal, medical, and regulatory review, proving that creativity and compliance don’t have to be at odds. Over the course of her career, Valeria has developed impactful campaigns for brands including Verizon Wireless, Pfizer, Boehringer Ingelheim, Merck, Nikon, Unilever, and 1-800-Flowers across TV, print, digital, and integrated platforms. A graduate of the VCU Brandcenter’s Master’s program in Copywriting, she brings sharp thinking, humor, and momentum to every team—and every brief.

Nick Mason is a filmmaker and creative director whose career has moved between advertising, cinema and healthcare storytelling. Beginning as an art director before moving into creative direction and directing, his background gives him an instinct for both the idea and how to bring it to life on screen. His work ranges from narrative shorts to global healthcare campaigns, taking him around the world and into collaborations directing talent including Simon Pegg, James Van Der Beek and Patrick Dempsey. Rather than pursuing a signature style, Nick believes every story should find its own visual language, and is particularly drawn to ambitious, longer-form work that blurs the line between advertising and cinema. His work has been recognised by Cannes Lions, D&AD, Clio Health, LIA, New York Festivals, Brand Film Awards, PRWeek and The Drum. He is passionate about helping push healthcare filmmaking toward work audiences would genuinely choose to watch.

Don Matera is the rare creative leader who can turn bold ideas into thriving businesses. A storyteller, builder, and relentless champion of imagination, he has spent nearly three decades transforming brands, growing agencies, launching blockbuster campaigns, and mentoring the next generation of talent. From helping put pharma on 14 screens in Times Square to scaling a creative group from a $4.5M business into a $60M powerhouse, Don blends big-picture vision with roll-up-your-sleeves execution. His career spans iconic agencies, award-winning work, and brands ranging from Viagra to breakthrough healthcare innovations. Equal parts creative catalyst and growth engine, Don believes the best ideas don't just earn attention, they create momentum, inspire people, and move businesses forward.

With over 25 years of pioneering experience in healthcare and pharmaceutical advertising, John Mathew brings a wealth of strategic insight, creative expertise, and industry leadership that makes him an exceptional candidate for the role of jury member. Currently serving as Executive Vice President and Head of Health & Wellness at McCann World Group India, he has consistently demonstrated a deep understanding of healthcare narratives across Asian and global pharmaceutical markets. John’s extensive leadership in healthcare advertising is marked by his ability to oversee award-winning campaigns that seamlessly blend scientific accuracy with compelling storytelling. His innovative approach has driven transformative growth for pharmaceutical brands through data-driven, patient-centric, and ethically responsible communication strategies.

As a pioneer in integrating digital and integrated marketing solutions, he is well-versed in evaluating campaigns that are both impactful and culturally sensitive across diverse markets. His prior experience at prominent agencies and pharmaceutical companies, including R.K. Swamy BBDO, Novartis, Glenmark, Havas Life, and WPP Group, has provided him with a comprehensive understanding of global and regional healthcare communications. This background enables him to assess creative work through a balanced lens—considering scientific validity, strategic storytelling, digital innovation, and cultural relevance. John’s reputation as a thought leader in healthcare marketing innovation, combined with his active participation as a speaker and panellist at industry forums, underscores his commitment to setting high standards of excellence. His ability to critically evaluate campaigns for their creativity, effectiveness, and ethical standards ensures that only the most impactful and responsible work is recognized. His deep knowledge of Asian and global pharmaceutical markets equips him to judge campaigns that are both locally resonant and globally competitive. This unique perspective ensures that the awards reflect the highest standards of innovation, integrity, and relevance in healthcare advertising. In summary, John Mathew’s strategic vision, industry experience, digital expertise, and commitment to ethical, patient-centric communication make him an ideal jury member. His participation will ensure that the awards celebrate truly exceptional work that pushes the boundaries of creativity while maintaining the highest standards of integrity in healthcare advertising.

Andy Mathurin is a Creative Director with over 15 years of experience helping global brands transform complex challenges into compelling stories. His work spans Pharma & Medical, CPG, Entertainment, Travel, and B2C, blending strategic insight with creative craft to build ideas that inspire action and drive measurable impact. Before advertising, Andy was a dance choreographer, an experience that continues to shape his approach to storytelling, collaboration, and leadership. He has served on international juries including the London International Awards, Art Directors Club, CLIOS, International MAD STARS, and the MANNY Awards. His work has been recognized by PM360, Fierce Pharma, the Webby Awards, and W3 Awards. Passionate about developing future leaders, Andy mentors emerging creatives through programs like Creative LIAisons and One School and regularly speaks on creativity, leadership, and purpose-driven innovation.

Katie leads Propeller’s med tech writing team and has over 15 years of experience in strategic messaging and creative campaigns, targeting HCPs across surgical specialties—from vision and orthopedic to cardiovascular and gynecologic. In the pharmaceutical space, Katie has led creative and strategic messaging on product launches and omnichannel marketing in dermatology, immunotherapy, GI, oncology, and epilepsy. She loves to dig into what makes both patients and HCPs tick so that she can find creative ways to problem solve and speak authentically to each audience for maximum impact. A true creative at heart, Katie loves any chance to communicate through visual storytelling and innovative digital techniques.

Nic is an internationally awarded creative leader who writes, directs, designs, illustrates and ideates. He can even change your spare tyre if you ask nicely. Peaking far too early in his career as a Cannes Young Lions finalist, he’s been chasing that high ever since by baiting Nickelback on Twitter, forming a secret society for MINI Cooper, making babies out of beard hair and trolling teenagers online to get them to stop vaping.

Darcy is a health and wellness veteran with over 14 years of experience across HCP and DTC brand launches, both global and US, in AOR capacities, who joined McKinney in 2022. She is now the Executive Director at McKinney Health, overseeing accounts in skincare, optometry, mental health and addiction, rare disease, lupus, and Alzheimer’s.

In the mental health space, she recently oversaw a comprehensive Pharma DTC launch including the OPDP submission and pull- through. Her most recent position before coming to McKinney was as the account lead of an accelerated approval launch in the Alzheimer’s space for Biogen across HCP, consumer, payer, and Med Ed, including OPDP submission. Darcy currently oversees all of the Biogen accounts at McKinney as well, including SPINRAZA, SKYCLARYS, and LEQEMBI. Darcy has also led launches across a diverse group of categories, including ophthalmology, hematology, rheumatology, infectious disease, oncology and inflammation biosimilars, and neurology.

Darcy is extremely passionate about impacting the lives of patients by driving unique and innovative work, and she is committed to delivering for clients. She was named a MM+M Woman to Watch in 2017, received a Partner Recognition Award in 2021, and was listed in MM+M’s 40 Under 40 and as an ADWEEK Agency All-Star, both in 2025.

Kasey McLaughlin is an award-winning creative leader who has spent more than 15 years making healthcare advertising braver, bolder, and more human. As VP, Group Creative Director at Klick Health, she mines the messy, funny, and heartfelt realities of life for ideas that move people and brands. Her recent work includes Fertility Out Loud’s “Trying,” a Bronze Clio Health winner, and Zimmer Biomet’s “You’ll Be Back” campaign with Arnold Schwarzenegger, winner at Creative Floor and earning a Silver LIA. Her past work has also been recognized by the Manny Awards, MM+M Awards, National DTC Awards, Rx Club, Adweek AdFutures, ADCAN, and The One Show. A dedicated mentor, mother, and advocate, Kasey brings curiosity, craft, and a sharp eye for overlooked human truths to everything she creates, from brand-building ideas to art, fundraising, and community work.

Whether she’s illustrating silly stories and comics, traveling the world with her camera, or brainstorming a new campaign, storytelling through the visual has always been a passion of Morgan’s. Throughout years in the Pharma and Healthcare space, Morgan has worked with a range of disease states and has focused experience in Oncology, Ophthalmology, Rheumatology, and Allergy/Hematology. She also has a passion for women’s health and has spent years working in pro bono spaces to support domestic violence non-profits. Outside of work, Morgan is most often found traveling the US working on her goal of visiting the 63 National Parks and all 50 states. And when she’s home, she’s probably curled up on the couch with a good book, or doing some more local exploring around New York.

Rodrigo Mitma is a Creative Director with 15 years of experience creating award-winning ideas, campaigns, and brand experiences across healthcare, consumer, and technology brands. He has led regional and global creative work for brands including GSK, Merz Aesthetics, Johnson & Johnson, Samsung, Mazda, Starbucks, and HBO Max, developing integrated campaigns that combine creativity, culture, and business impact. Throughout his career, Rodrigo has worked across leading agencies including We Are Social, McCann, DDB, and Grey, building expertise in brand storytelling, social-first communications, content ecosystems, and creative innovation. His healthcare portfolio spans disease awareness, patient advocacy, aesthetic medicine, and health-focused behavior change initiatives, with a focus on creating work that is both effective and culturally relevant. His work has been recognized at Cannes Lions, D&AD Impact, Clio Awards, Effie Awards, LIA, and Spikes Asia. Rodrigo brings a people-centered perspective to judging, valuing ideas that combine strategic rigor, creative excellence, and meaningful impact.

Creative Director (Copy) with over two decades of global experience, shaping ideas for iconic brands at leading agencies across Brazil, the UK, the US and Spain. Gui’s work has been recognized at major international award shows, including Cannes Lions, D&AD, The One Show, Clio among others. Alongside his advertising career, he has written for leading publications such as Men’s Health Brasil, Top Magazine, Top Destinations and Época São Paulo. Outside advertising, Gui is passionate about improv and hopes to bring that same energy to the stage someday.

Laura brings 20+ years of experience in the healthcare communications industry with work spanning HCP and DTC audiences including influencer and celebrity work. She creates approaches that blend left-brained logic and right-brained creativity and is driven by unearthing customer insights, creative problem-solving, defining brand identities, and storytelling, and creating connected, intuitive experiences for both consumer and HCP audiences that move markets. In her role as a strategy leader, Laura has built brands across numerous therapeutic areas from prelaunch through to loss of exclusivity, including work to help strategically position portfolios in diabetes, dermatology, gastroenterology, immunology, and  infectious disease. Laura has led award-winning unbranded and branded launch development in countless categories including the US and global launch of Ozempic (diabetes, Novo Nordisk), Nurtec ODT (migraine, Biohaven/Pfizer), and the Moderna COVID-19 vaccine emergency use authorization (EUA). Laura has won numerous awards, including an HBA 2015 Rising Star and a Clio Silver and Bronze, and Xpectives Health Agency Vanguard for patient communications in 2022.

Yzabelle is a creative leader who designs memorable brand, product, and customer experiences at the intersection of design, storytelling, technology, and innovation. She has led multidisciplinary teams across brand design and product initiatives for global organizations including Nike, Google, L'Oréal, Gallo Wines, DuPont, Healthline, Condé Nast and Verizon. Throughout her career, she has built and led high-performing creative teams, guiding the strategy, design, and launch of innovative digital products and connected experiences. At R/GA, she served as Creative Director for R/GA Ventures, partnering with startups to bring new ideas to market. Her work spans emerging technologies including voice AI, natural language understanding, optical recognition, sound categorization, and human sentiment, collaborating closely with Google AI & Machine Learning and Google Research. She has also led innovation for organizations including Twelve a carbon advanced technology. Yzabelle's work has been recognized with major industry honors including Cannes Lions, D&AD and Clio Awards.

With more than 25 years of experience across consumer, HCP, and OTC healthcare, Lauren Naima is a creative leader known for challenging convention and turning strategic insight into breakthrough ideas. As an Executive Creative Director, she brings together bold thinking, compelling storytelling, and a deep understanding of audiences to create work that connects, inspires, and drives impact. Throughout her career, Lauren has built award-winning campaigns, nurtured creative talent, and pushed teams to think bigger—helping shape work that moves brands, people, and the industry forward.

Udo Nery is an Associate Creative Director with a copywriter background and over 20 years of experience creating ideas for global brands across healthcare, consumer, and technology categories. Throughout his career, he has worked at leading agencies including Africa DDB, Leo Burnett, BETC Havas, Havas Life, DM9DDB, and now VML Health, developing integrated campaigns for brands such as Johnson & Johnson, Lilly, Pfizer, Sanofi, AbbVie, P&G, UnitedHealth, and Walmart. He has served as a jury member for some of the world’s most prestigious international advertising festivals, recognizing and evaluating creative excellence across different categories. Nery combines strategic thinking, storytelling, and creative craftsmanship to solve complex communication challenges. Passionate about the intersection of creativity, healthcare, and innovation, he believes powerful ideas can drive meaningful change in people’s lives.

Jenn is the SVP, Group Creative Director at Culthealth. Throughout her career, she has developed innovative, multi-channel creative solutions for clients across the consumer, health, and wellness sectors in both U.S. and global markets. She has collaborated with brands at every stage of the product life cycle, spanning categories from wearable technology to medical cannabis. To deliver work that drives engagement and impact. Blending a deep appreciation for science and storytelling with a passion for creativity and craft, Jenn creates work that shapes brand identity and inspires connection. She believes that thoughtful, insight-riven creative has the power to change perceptions, influence behavior, and spark meaningful conversations.

I'm usually the calm guy in the creative storm. From the biggest agencies in the industry to niche start ups, I've learned how to lead a team to deliver creative solutions that build brands, win awards, and make a chaotic situation suddenly feel under control. I try and bring optimism, humility, and perspective to every single meeting I step into. I'm also a baseball nut and a hiking machine (I've visited all 30 MLB stadiums and 43 National Parks). Check out the NuckolBall podcast if you want a sense of me as a writer, a dad, and a person.

Brett is one of the most respected and awarded creative leaders in healthcare communications, recognised for bold ideas, strategic thinking, and a belief that creativity can improve lives. He has won every major global creative award, including D&AD, Cannes Lions Health, Clio, The One Show, London International Awards, Eurobest, and Effies, and has served as Jury President and Judge across many of these prestigious programmes. After beginning his career in consumer advertising and moving into healthcare at McCann Health, Brett founded VCCP Health, growing it from a London start-up into one of Europe’s most awarded healthcare agencies before expanding into the US. Equally skilled as an art director, and strategist, he combines creative excellence with commercial impact, consistently pushing the boundaries of healthcare communications through work that is both effective and emotionally resonant.

Taylor is an Art Director with a conviction that health and wellness advertising can bring out the best in us. Currently at Ogilvy Health in Sydney, that belief has led her to healthcare at its most personal - working across oncology, fertility, emergency care and more. Taylor believes that creativity has the power to incite compelling change, to make people feel seen and, ideally... do a little good in the world. It's why she brings curiosity, craft and a persistent optimism to briefs that are rarely simple, but always worth getting right.

Vic Parizzotto is an Associate Creative Director based in New York, specializing in integrated brand building and culturally driven creativity. She has led campaigns for PlayStation, USPS, Starbucks, L’Oréal, and Durex across brand, digital, social, and experiential platforms, spanning both B2C and B2B. Her work has been recognized by major international award shows including Cannes Lions, D&AD, The Clios, and New York Festivals. She has also served as a juror for leading global competitions, bringing a craft-driven, integrated perspective to evaluating creative excellence. Prior to MRM // McCann, she worked across agencies and in-house teams in South America and the U.S., leading rebrands and multi-channel campaigns. With a background that bridges strategy and craft, she brings a business-minded lens to creative leadership, consistently delivering ideas that balance innovation, executional excellence, and measurable impact.

Former Chief Strategy Officer at FCB, vet at W+K, and Crispin; one of the most awarded strategists in the industry, known for making ideas that deliver growth and resonate deeply in culture.

With over 20 years of experience in healthcare/pharma advertising, Marnie is as passionate about great campaigns as she is about transmitting that passion to others. Partnering with companies such as Novo Nordisk, Johnson & Johnson, GSK, Boehringer Ingelheim, Axsome Therapeutics, and Unilever, she applies her passion to building great client relationships, teams, and work that is strategic, emotive, and motivating. She has worked on campaigns for some of the world’s largest brands, including Ozempic®, Motrin®, CloroxPro™, and Dove Sensitive Skin, and has created advertising for consumers and healthcare professionals in categories such as oncology, diabetes, mental health, and women’s health that has been recognized by New York Festivals, the Rx Club, and the Creative Floor. Marnie believes strongly that individuals themselves are the most important member of their healthcare team, and this belief drives her love of DTC work and determination in the heavily regulated healthcare environment.

Inna Pashniak is a seasoned digital marketing leader with over 10 years of experience in healthcare and pharmaceutical marketing. Inna's unique insider perspective from both tech giants and advertising agencies gives her unparalleled insights into what works in today's competitive marketing landscape.

Komal is a Mumbai-raised, New York-based Art Director guided by the conviction that design can make the world more human. Her journey began as a New Generations Service Exchange Ambassador in Barcelona, where she discovered how art and advertising could spark meaningful change. That experience led her to pursue advanced degrees in advertising and human-centered interaction design, shaping a practice rooted in creative strategy, inclusive design, psychology, systems thinking, and visual storytelling. Over the past five years, she has developed campaigns for prominent brands, including AstraZeneca, Gilead, Johnson & Johnson, Novartis, Pfizer, and Wayfair, translating complex ideas into clear messages, fostering trust, and creating work that drives lasting impact. She has been selected for Cannes Young Lions 30 Under 30 Creative Academy, ADCOLOR FUTURES, LIA Creative Liaisons, Creative Ladders Emerge Rising Leaders, and the Asians in Advertising Leaders program. She also served as a panelist for the American Marketing Association's second annual Future of Marketing Trends Report, helping shape conversations about the future of creativity and marketing. Komal believes intentional creativity is a powerful force for equity. She is committed to creating meaningful work while ensuring the door stays open for everyone who comes next.

André Pedroso is a globally recognized Chief Creative Officer with over three decades of experience building, transforming, and leading award-winning creative agencies across Latin America — from Brazil and Colombia to Ecuador. His career began in Rio de Janeiro at Comunicação Contemporânea, where he earned Brazil's first Silver Lion at Cannes Lions for O Globo. From there, he advanced through some of Brazil's most respected creative institutions: Young & Rubicam, Fischer America, Lowe Brasil, and DM9DDB — where he spent a decade as Executive Creative Director and helped the agency reach Cannes Lions Agency of the Year in 2009.

His client roster in Brazil spans some of the most demanding and iconic brands in the market, including Vivo, Itaú, Johnson & Johnson, Renault, AB InBev, and Estrela, for whom he created "Come Back Ferrorama", recognized among the Top 250 Campaigns in 60 Years of Cannes Lions. In Colombia, as CCO at DDB, André repositioned the agency as one of Latin America's top creative hubs winning 60+ Effies, a Grand Effie, and the title of Best Creative Director in the country at El Ojo de Iberoamérica. His team produced transformative work for McDonald's, BBVA, Claro, Avianca, and AB InBev. Today, as CCO of MullenLowe Delta in Ecuador, he leads a 130-person integrated team and serves as President of the LATAM Creative Council for MullenLowe Group. Under his leadership, the agency reached #1 in Ecuador — earning FIAP Agency of the Year 2024/25 and three consecutive Lux Awards. His work for Pepsi, Gatorade, Diners Club, and Banco Pichincha reflects a consistent ability to fuse cultural insight with commercial impact. A sought-after jury member at Cannes Lions, Clio Awards, D&AD, One Show, LIA, El Ojo, FIAP, NYF Health, Golden Drum, Red Apple, and El Sol, André brings both a practitioner's rigor and a global creative standard to every room he enters. He is fluent in Portuguese, Spanish, and English, and is based between Ecuador and Miami.

Smita Peri is a senior marketing leader with more than 20 years of experience building brands and driving business growth across healthcare, pharmaceutical, and consumer packaged goods industries. Throughout her career, she has partnered closely with creative agencies and cross-functional teams to develop award-winning campaigns that balance creative excellence with measurable business impact. Currently leading consumer marketing initiatives at Regeneron, Smita is responsible for shaping direct-to-consumer strategy, creative development, and brand communications for one of the industry's most visible healthcare brands, Dupixent. As a juror, Smita brings a marketer's perspective to evaluating creative work, recognizing not only the strength of the idea and execution, but also its ability to change perceptions, influence behavior, and deliver meaningful results. She is passionate about work that demonstrates both creative brilliance and real-world impact.

Christina is a global marketing leader with more than 20 years of experience building brands, accelerating growth, and leading high-performing teams across the U.S., Europe, Asia, and the Middle East. Before founding KLAR, Christina served as Global Vice President at WPP, where she led integrated go-to-market strategy, AI-led transformation, and innovation programs delivering multi-million-dollar business impact. Throughout her career, she has partnered with organizations ranging from high-growth startups to Fortune 100 companies, translating complex strategy into clear commercial momentum. Her work has earned a Cannes Lions Gold, multiple Agency of the Year recognitions, and standout moments at SXSW, Cannes Lions, and CES. Christina founded KLAR to give ambitious organizations access to senior marketing and GTM leadership, helping teams align positioning, narrative, and go-to-market strategy while enabling practical AI adoption, so brands can stand out, scale with confidence, and become impossible to ignore

Katie Phillips is a Creative Director at Neon. For over a decade, she has worked with clients of every size, from pharma giants to innovative biotechs. Katie has created work and led launches across many therapeutic areas including oncology, rare disease, neurology, and immunology. Katie’s most recent achievements include helping develop a synthetic testicle kit to aid in better self-exams and wearing a red panda costume at the premiere of an animated series for children with cancer. Katie graduated from Bryn Mawr College with a dual major in creative writing and psychology. She also holds an M.F.A. in film production from Boston University. Katie's short fiction has appeared in multiple literary journals including McSweeney’s Internet Tendency and Failbetter. She lives with her husband and their dog, Ziggy.

Töbe is a multiple award-winning creative with a passion for healthcare and helping people. A creative leader who has worked with some of Sydney’s top healthcare agencies, leading the creative output across a range of pharmaceutical, animal and consumer health blue chips. Be it global or local campaigns, print or digital, Töbe approaches every brief with the aim to help his team create great ideas that transform the way we think about health. He is always in pursuit of the ultimate idea that will drive and deliver a better world for people who need it most. He now runs his own company The Health Army - A new model that fits the modern world of healthcare advertising and marketing. A pure contract model that creates the perfect team around a health communications challenge. No overheads, layers or egos!

David is EU Chief Creative Officer at Omnicom Health, leading creative across the region and bringing together its talent, thinking and ideas. He started out in London consumer agencies before moving from cars to CAR-T. More than half of his 20+ years in advertising has now been spent in healthcare, so he’s fairly sure he understands what a p-value is. Maybe. Probably. His focus is simple: connect great people, turn local insight into stronger global ideas, and make sure great thinking is matched by great craft.

The story of Gustavo is the story of the quest for innovation, creativity and storytelling in pharma advertising in Mexico. He is the owner and CEO of Asterisco Healthcare communications. A full healthcare advertising agency with the unique expertise in Mexico for pharma storytelling. His career started at BBDO and then went on for 10 years in some of the most worldwide agencies: DDB, Saatchi & Saatchi, Young & Rubicam working for the most recognized Brands in the world like: Pepsi, Fedex, GE, Nestlé, Volkswagen, McDonald’s, AT&T and Danone to name a few. After that he ventured as a partner in small creative boutique that later turned into a full agency, where he worked for Bally Total Fitness Gyms, Starbucks, Royal & SunAlliance, Reebok, Xerox and started in the world of pharma advertising with Pfizer. In 2006 he travelled to the US to work at GSW Worldwide playing a key rol in the global accounts, such as Eli Lilly, including: Global Diabetes Franchise, Humalog, Byetta, Bydureon, Zyprexa and Relprevv global campaigns. After 2 years in the US, he was selected to lead the GSW Worldwide Mexico as General Manager, driving the agency´s success from 4 to more than 30 brands in one year. After GSW, Gustavo joined the Sudler&Hennessey team as Managing Director of Mexico and LATAM leading the agency into new creative territory, allowing to be recognized within the network and establish a powerful creative bond. In 2012, Gustavo opened his own agency: Asterisco Healthcare Communications, focusing on pharma storytelling and innovation. After 7 years, Asterisco has worked with global clients like Merck Germany for Global Campaigns, Janssen Pharmaceuticals, Mead Johnson, Astra Zeneca, Sanofi, Lundbeck, Stendhal, Biogen, P&G and Roche. He has also been part of the Grand Jury at the Global Awards, Cannes Lions (Lions Health), Clios Health, The Lisbon Health Awards, The Creative Block, etc.

Abby started her career in design when she was 5, creating business cards in Microsoft Publisher for her budding private detective agency. Being a private eye never really panned out, but her eye for design and solving tricky problems stuck with her. With degrees in fine art and graphic design—dedication to excellence in craft and revealing the inherent beauty in data have been a focal point throughout her 15 years of experience, from retail environmental design to healthcare advertising, across DTC, HCP, and Payer markets. Abby leads the Design Team at MRM Health—where she brings passion and energy to elevate experiences, activate change, and spark joy through strategic and meaningful design across brands like Dexcom , Madrigal, AstraZeneca, and many more.

With a background in science and a love of writing, it's no surprise Gillian became a medical copywriter. Her passion for simplifying complex medical concepts into accessible and engaging campaigns reflects her belief in the power of storytelling. As Scientific Creative Director at The Considered, she continues her dedication to create work that not only informs but inspires change.

Priscila is a Brazilian creative and global citizen at heart, having lived in countries including Paraguay, Venezuela, Argentina, the United Kingdom, and the United States. Over the past 13 years, she has built extensive advertising experience working in São Paulo, Miami, and, since 2018, New York. Her work has earned dozens of international awards, including Cannes Lions, The One Show, D&AD, ADC, New York Festivals, Clio Awards, Effies, and more. In 2026, she was selected for the prestigious Cannes Lions See It Be It program as one of 19 participants chosen from more than 1,000 applicants worldwide. Priscila has served as a juror for awards including the Clio Awards, One Show Young Ones, Effie Collegiate, New York Festivals, The Webby Awards, Ad Stars, Anthem Awards, PHNX Awards, and the Lisbon Advertising Awards. She has also taught at Miami Ad School and mentored creatives through several programs, including The One Show Portfolio Reviews.

Filipe Resende (Rese) is Founder & Creative Director of Canja Audio Culture, a Brazilian music and sound company for brands. With over 14 years in music and audio for advertising, he blends storytelling, technology and craft, pushing audio beyond the classic. Canja has earned 100 Cannes Lions, including a Titanium and five Grand Prix, won the first D&AD Yellow Pencil for Original Music and was twice named Global Music & Sound Company of the Year at LIA. In health, Canja created the sound for The Most Beautiful Sound (Grey New York for ASCO), winner of the Grand Award at the 2024 NYF Health Awards. Rese has judged Music & Audio categories at the Clio Awards, New York Festivals, El Ojo de Iberoamérica, Cannes Corporate and shots. He is also a singer-songwriter and a voting member of the Latin Recording Academy.

Sean is an internationally awarded creative leader with more than 20 years of experience transforming healthcare brands into cultural conversations. Having led creative teams across Canada, Australia, Japan, Singapore, and Southeast and North Asia, his work spans virtually every healthcare category, from infant nutrition and oncology to aesthetics and reconstructive surgery. His work has been recognized across the world's premier creative awards, but Sean believes the greatest measure of success isn't a trophy. It's an idea that changes behaviour, shapes culture, and improves lives. With half his career spent in Asia and half in North America, Sean brings a rare global perspective to creative leadership. Combining strategic rigor with deep cultural insight, he champions ideas that transcend geography, resonate across audiences, and prove that the best healthcare creativity isn't simply seen. It's felt, remembered, and acted upon.

Eduardo Rodriguez is VP, Creative Technologist at AREA 23, where he combines creative direction, emerging technology, design, and hands-on production to create innovative healthcare experiences. Eduardo leads the development of prototypes and production pipelines that help teams turn ambitious ideas into tangible work across film, digital, experiential, and integrated campaigns.

Mark Sammartino is Executive Creative Director at Wellmark, an independent Australian creative agency that specialises in healthcare. With almost 30 years’ experience as an art director and designer in agency environments in Australia and overseas, Mark has been involved in all aspects of creative campaign development across a broad range of industries and markets. At Wellmark, he has spearheaded a number of highly successful integrated marketing campaigns for local and global brands alike, spanning a wide range of healthcare products and services. An award-winning creative in his own right, Mark has previously served on the jury of the Creativepool Annual awards.

Founder of the advertising agency Umbilical and the creation lab AmnioticTV. Bloc Global Creative Council member, International Jury and also joyful Professor, Mentor and Keynote Speaker. Xavier has been working over the last 25 years for prestigious clients such as AstraZeneca, Novartis, Sanofi, BMS, Boehringer Ingelheim, Bayer, P&G, Nestlé or the NGO MSF. He was the first Spanish Creative Director invited as a Jury member at the Cannes Lions Health Festival and the Executive Jury of Clio Health. He also has been Jury in The NYFestivals, LIA, EuroBest, The Global Awards, Aspid, Aspid Latam, RxClub and Lisbon Health awards. His work has been honored at competitions such as Saniss Awards, The Global Awards, Rx Club, Best of Health, Indigenius Awards, Lisbon Health Awards and Aspid Awards between others. Before becoming independent, he developed his work as Creative Executive Director at OgilvyHealthcare, McCann Health and consumer's agencies like OgilvyOne or Pavlov.

A strategist to the core, Andy is passionate in his belief that a better understanding of human psychology and behavior makes for better communication. His strategic leadership has contributed to award-winning work at major ad agencies like Ogilvy and DDB, digital shops like Wunderman and PR/public policy firms like Bozell Sawyer Miller and Shandwick. His broad client experience includes major healthcare, financial services, non-profit and packaged goods brands, both globally and in the US.

Matthew Shepatin is one of the leading creative voices in healthcare advertising. His work has earned more than 50 awards across the world’s most competitive shows, including multiple Cannes Lions (two Glass Lions for Change), 2 Grand Clios, Webbys, Mannys, LIAs, D&AD, and more.

Lily is a writer and language-lover working hard to create healthcare advertising that’s simple and effective. She started her career in government where she learned the importance of making sure critical health information is easy to understand. At Area 23, she strives to put the audience first by creating big ideas that are relevant and unforgettable.

A Brooklyn girl by birth—and at heart—Jamie started her career as a paralegal. After concluding there were far more enjoyable ways to spend her day, she returned to her true passion—writing. Since those cereal-filled beginnings, Jamie has built an award-winning career at agencies including Ogilvy, mcgarrybowen, and Publicis. Her work has spanned everything from Disney and Crayola to Verizon, Heineken, Blistex, Citi, and United. A fierce advocate for gender equality in the creative industry (and beyond), Jamie has spearheaded multiple initiatives to champion female voices. That passion is reflected in much of her portfolio—and in one of her proudest moments: writing and creative directing the Your Attention Please Super Bowl campaign, raising awareness for the importance of breast cancer screenings. When not writing ads, she’s exploring the world, participating in triathlons, and spending time with her friends, family and dog, Zoe.

NEW YORK, USA // Jake is a Creative Director with over a decade of experience in healthcare advertising. He is especially passionate about ideas that fuse tangible data with free-flowing creativity. His background includes global and US launches in almost every major therapeutic area, from rare disease to blockbuster brands, or as he says, "I've worked on everything head to toe".

With nearly 20 years of experience in healthcare advertising, Philip remains passionate about the power of creativity to improve lives for patients and drive effectiveness for healthcare brands. He has created award-winning campaigns for consumers and HCPs, for blockbuster brands and small biotech companies, from disease awareness campaigns to groundbreaking new product launches. He leads teams to push creative boundaries, deliver meaningful results for clients and advance the industry through innovative thinking.

Emily Spilko is an Executive Creative Director with Digitas Health. With 20-plus years of healthcare creative experience, Emily has launched dozens of brands, has grown others, and tells powerfully relevant and meaningful stories to the people (patients, HCPs, caregivers) who need to hear them. Emily is a thought leader in the space and has sat on several creative juries including the CLIO Health Awards, the New York Festivals Awards, and the Cannes Lions.

For more than 25 years, Don’s creative leadership has spanned both consumer advertising and health/pharma (across both DTC and HCP audiences). Over the course of his career, his work has been recognized by leading industry organizations, including Communication Arts, the Effies, Graphis, and the AAF. As a creative director with GSW, Don has led teams to find unique and effective solutions across multiple disease states, including diabetes, cardiology, devices/wearables, oncology, and neuromuscular disease. Through it all, he has remained unapologetically passionate about the craft of advertising – and a firm believer in its power to connect with people, inspire meaningful action, and serve as a force for good.

Michael is a Creative Director within the Havas Health Network, with 17+ years of experience across global consumer, consumer health and pharma brands. Long-term relationship building with clients has led to numerous long-lasting campaigns across oncology, diabetes, Ax, rare diseases and neurology. Launching multiple brands through strategically driven creative work that stands out in category and changes the behaviors of prescribers and patients alike. Creating a range of patient activation and engagement campaigns, HCP campaigns, congress activations and building global franchise brands. Distilling the complex into clear and memorable ideas that have the human at the heart of every communication. He is passionate and committed to improving outcomes by insight-driven, ambitious creative thinking that finds unexpected ways to connect with its audience on a human level. His work has been awarded internationally alongside his colleagues, with huge pride in collective efforts to drive commercial success and patient impact.

Nikki Sulentic is an award-winning London-based Creative Director with 19+ years’ experience creating integrated campaigns across healthcare, wellness and consumer brands. Her work has spanned the UK, EMEA and APAC, with campaigns recognised by Cannes Lions, Clio, LIA and The One Show.
 She has a particular passion for women’s healthcare and for work that challenges stigma, silence and outdated assumptions. Nikki recently led Anything But Normal, the global Bayer Women’s Health campaign created to challenge outdated perceptions around women’s health.
 Across her career, she has led multidisciplinary teams and developed culturally relevant ideas from complex challenges. She is drawn to work that is brave, human and genuinely useful to the people it is created for.

Pia is a writer, storyteller, and strategic thinker who believes the best ideas begin with a deep understanding of people and their needs. With more than 20 years of experience across North America and Europe, she brings complex ideas to life through relevant, compelling omnichannel stories. Her career has taken her from international communications and politics to PR, social media, consumer advertising and, more recently, healthcare—giving her a broad perspective on how stories can move people and make brands matter.

With more than 20 years in the advertising industry Fabio is today CCO at Camp22. Fabio started his Creative Director career in 2001 when he helped to launch the IBM Innovation Center (now IBM iX), one of the first merge between consulting and advertising. In 2007, he moved to agency.com and in the following 4 years was at TBWA as Creative Director. In 2013 he joined FCB Italy as Executive Creative Director and achieved the first Cannes Lion of the agency history. Passionate about photography, basketball and fishing, he is also a university teacher and coordinator. In his career won tens of international awards and he has been Juror at CANNES LIONS, NY FESTIVAL, ONE SHOW, EUROBEST, ADCI, LISBON ADV FESTIVAL, LEBOOK CONNECT. In 2024 Fabio has been named Health Ambassador of Art Director Club Italy

My name is Octavian “Bob” Toma, a Romanian-born creative, based now in Milwaukee, WI, USA, currently VP, Group Creative Director with Eversana Intouch. With an experience of 20+ years in advertising, I worked with passion for global holding agencies or creative shops, concepting for fully integrated campaigns, building brands, mentoring creatives, and achieving accolades in the most important award shows such as Cannes Lions, D&AD, Epica, Clios, New York Festivals, Eurobest, or Effie. I strongly believe that good ideas which are beautifully crafted could intrigue people, start the conversation, and make people share. My belief "Concept first. Craft later" stands firm on everything I do. Besides advertising, I do love illustration, watching movies, traveling, touring art museums, and spending time with my wife and my two boys.

Agnes Topor is an award-winning Creative Director who believes the best ideas make people feel something. She has spent nearly two decades turning complex science into simple, human stories across pharma, beauty, wellness, and consumer health. For more than eight years, Agnes led creative for CeraVe, shaping its visual identity, global campaigns, and 30+ launches across 100+ markets as the dermatologist favorite grew into a global phenomenon. She has also led multidisciplinary teams and created work for L’Oréal, Bristol Myers Squibb, Eli Lilly, Johnson & Johnson, GSK, Genentech, Nestlé, and Zoetis. Her work has been recognized by Cannes Lions, Clio, Effie, Shorty Impact, New York Festivals, KTR, and ACT Responsible. Purpose-driven creativity remains especially close to her heart, including work that took her to an operating room in Nepal. Now at Accenture Song, Agnes continues to champion bold creative thinking, unexpected ideas, and work that connects with people in meaningful ways.

Victor Toyofuku is a Brazilian VP Creative Director at Area 23 New York, with more than 16 years of experience across advertising, design and craft. Throughout his career, he has worked at agencies including TBWA\Chiat\Day, Leo Burnett, DM9DDB, Talent Marcel and MullenLowe, in Brazil, the US and the Middle East. His work has been recognized by Cannes Lions, Clio, The One Show, ADC, D&AD, Ciclope, El Ojo and other major international festivals, including multiple Golds, Grand Prix and Grand Clios. Recent highlights include award-winning work for Gavião Kyikatejê FC and Corinthians. Victor has also served as a juror for New York Festivals Health, Dubai Lynx and Lisbon International Advertising Festival, and believes the best ideas combine cultural relevance, strong craft and a simple human truth.

I have over 25 years of experience in healthcare communications and currently I lead a large creative team working on assignments at domestic and international and global levels. Soon after graduating in sciences, I specialised in Comic Illustrations & Computer Graphics at the European Institute of Design (Milan); my scientific background combined with this artistic training provided a perfect combination for stepping into the world of healthcare communications. Before joining S&H in year 2000, I worked for Ogilvy and for a number of design boutiques. I left Sudler briefly to work at LeoBurnet healthcare division for 2 years working on both healthcare and consumer clients, but was approached to return to the Sudler network, initially covering conflict business for Sentrix Italy before moving back into the Sudler business. In 2014, I joined the Havas Health Network, leading Havas Life Italy to become one of the most creative and highly regarded agencies of the last decade. I have a experience which covers all aspects of creativity – from TV to print, branding, internet/new media and digital strategies for substantial healthcare brands in wide range of therapeutic areas. I have been responsible for and contributed to many successful projects, including Bayer’s Global Oncology Franchise, the global campaigns for Adalat (cardiovascular) and Glucobay (diabetes), the pan-EU launches of Pfizer’s Vfend (anti-infective) and BI’s Ariclaim (SUI), the EU pre-launch/launch of Onglyza (diabetes – AstraZeneca/BMS). In addition, I have also handled the domestic launches of Viagra (ED),Vimovo (osteoarthritis), NovoSeven (acquired haemophilia), Brilique (ACS), Bayer Italy Corporate Image and the Cardioaspirin stroke prevention public awareness campaign. Apart from my agency work I have been Professor of Art Direction at Milan’s European Institute of Design for six years which I find very engaging and rewarding.

Building on a wealth of experience in video production—primarily in the beauty sector—the company has expanded its scope of activities to include healthcare, generative AI, and XR. Since 2022, it has been involved in producing “NFFT” (New Future AI Fashion Technology), an exhibition event featuring AI fashion videos, and has continued to broaden its reach by launching the XR event “DO the XR” in 2024 and the AI short film series “TOKYO STORIES” in 2026.

Erin Vache is a Creative Director at The Considered with 20 years under her belt in pharmaceutical marketing. She's a writer and Oxford comma evangelist who's equally at home developing creative concepts or digging into the medical literature. She hopes to one day use humor in a pharma campaign, at which point she may consider her work here done. Erin is a cat person, as it turns out.

Lillianna Vazquez is a VP, Creative Director of Art at NEON, where she leads integrated creative across a wide range of healthcare brands and audiences. Over more than a decade in the industry, her work has earned recognition from Cannes Lions, D&AD, The One Show, Clio Health, LIA, The Andy Awards, ADC, New York Festivals, Fast Company, and others. She was named a DTC Perspectives Early Career Achievement Award recipient and has served as a juror for Cannes Lions Health & Wellness, Clio Health, and New York Festivals.

I’m currently a Creative Director at Grey Health. Previously, I was SVP, Creative Director at FCB Health New York, leading HCP and DTC campaigns across a wide range of disease areas and treatment categories. Throughout my career, I’ve also worked with major brands such as Amil (UnitedHealth), Domino’s, TIM, L’Oréal Paris, the Brazilian Symphony Orchestra, British Petroleum, Banco do Brasil, and the Brazilian Ministry of Tourism. My work has been recognized with 8 Cannes Lions and 26 Cannes shortlists, as well as One Show and D&AD Pencils, and awards from Clio, the London International Awards, Epica, the New York Festival, and others. I’ve served on juries for major industry competitions including Cannes Lions, D&AD, New York Festivals Health Awards, The Clios, the Webby Awards, and the Anthem Awards.

Has more than 20 years of experience in the advertising market and across all platforms: digital, innovation, traditional, brand experience, PR, and content. +45 awards at Cannes Lions, D&Ad, One Show, Clio, Effie Awards, NYF, and others. Jury member at Effie Latam, NYF, CCSP, Prémios M&P, and others. Works for LOLA BRAZIL and has worked for the others iconic Ad agencies in Brazil, such as PUBLICIS, BETC, AFRICA DDB, TALENT MARCEL, HAVAS+, and FCB. And created campaigns for clients such as P&G, RECKITT, HERSHEY’S, HEINEKEN, STELLA ARTOIS, BRAHMA BEER, BRADESCO BANK, ITAÚ BANK, MAPFRE INSURANCE, VOLKSWAGEN, MITSUBISHI, PEUGEOT, CLARO, VIVO, BETANO, and other brands.

Ryan Wallman is Executive Creative Director (Copy) at Wellmark, a Melbourne-based creative agency that specialises in healthcare. Prior to his agency life, he practised medicine. Ryan is an internationally acclaimed copywriter and marketing commentator. He has written for numerous industry publications, including Marketing Week, The Drum, the Australian Financial Review and The Economic Times. A regular podcast guest and somewhat-regular conference speaker, Ryan is the author of two highly regarded books. He has also served on the jury for several international awards shows.

Jillian Watkins is an EVP, Group Creative Director at Omnicom Health Group with 20 years of experience turning insights into impactful creative. An art director at heart, she thrives at the intersection of craft, strategy, and human behavior. I’ve led award-winning campaigns for brands like IBM, Nestle Health Science, Novartis, and more—across HCP, DTC, B2B, B2C, U.S., and global markets. She brings energy, decisiveness, and innovative thinking to every challenge, cutting through complexity and leading with empathy, trust, and clarity. She’s passionate about developing talent and building cohesive, high-performing teams grounded in support and inspiration. Her work has earned six Cannes Lions and honors from top shows like The One Show, Clios, NYF, and Effies. Outside of work, she a proud mom of three, youth coach, PTO board member, DIY crafter, and co-founder of a small children’s clothing line.

Curtis has worked in the communications industry for nearly 20 years across PR and advertising. Throughout his career, he has created campaigns for some of the world's biggest consumer brands, but his long-time focus has been health, wellness and pharma.

Kevin is a group creative director at Neon who's spent the last 5+ years at the agency. He's worked across therapeutic categories, but spends most of his time on complex disease states developing campaigns and big ideas—the kind that require both strategic thinking and genuine empathy for the audiences they reach. Recently, he's helped develop the Stressticles and Skivolo's World, bringing insight and craft to campaigns that needed to land with real people. He believes the best health advertising doesn't shout; it listens first. Training at the French Culinary Institute taught him that good work—whether in a kitchen or a creative brief—requires precision, timing, and respecting your ingredients. Kevin lives in northern Westchester with his wife, two kids, and Bernese Mountain Dog.

Debra Young is an award-winning writer and big idea generator with 20+ years of expertise in developing mind-bending, strategically targeted, breakthrough campaigns to healthcare providers, patients, and consumers. Based near the best pizza in the world, Debra is passionate about illuminating perspectives and changing ingrained habits through transformative creative solutions that lead to loyalty and a reserved spot in the customer’s mind and heart. With experience in categories that range from A to Z, Debra has launched several first-of-their-kind brands and experiences in virtually every type of media imaginable.

Tracy Zuto is EVP, Executive Creative Director at Imre, where she leads a multidisciplinary creative team across AOR, social, digital, and accelerated-launch work. With 30+ years spanning consumer and healthcare advertising, she's built a reputation as a creative transformer, loving the process of elevating ideas rather than shutting them down and championing people as much as the work itself. Just this year, she launched two first-of-their-kind brands in rare disease, achondroplasia and recurrent respiratory papillomatosis (RRP). Outside the office, Tracy trades big campaigns for tiny details, crafting 1:12 scale miniatures for fun, and runs a small home zoo with 3 dogs, a pig, a bunny, a bunny, 2 ferrets, and 2 geckos.